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WhatsApp Marketing Masterclass: Leveraging Proven Strategies for Effective Customer Engagement

8 October 2024 | 9:00AM - 12:00NN SGT | Capri by Fraser China Square (SG)

In today’s dynamic digital landscape, where personalised experiences reign supreme, how are marketers leveraging WhatsApp in their customer engagement strategies?

Embark on a journey to harness the full potential of WhatsApp for Business, the dynamic platform that helps your brand from discovery to re-engagement, upselling, and beyond. This comprehensive workshop dives deep into every aspect you need to master in WhatsApp Marketing.

MARKETECH APAC, along with Bird, is hosting ‘WhatsApp Marketing Masterclass: Leveraging Proven Strategies for Effective Customer Engagement.’

Get ready to revolutionise your WhatsApp marketing strategy with the power of AI! Join us to discover how AI-powered tools can transform your customer engagement game – automate support and engagement with chatbots, create personalised messaging with AI-driven content generation, gain deeper customer insights with AI-powered sentiment analysis, and optimise engagement with predictive analytics. Don’t miss this opportunity to unlock the full potential of WhatsApp and AI, and take your marketing to the next level!

Workshop Agenda

9:00 AM
to 9:30 AM

Registration & Networking

9:30 AM
to 9:45 AM

Introduction to WhatsApp for Business

  • Defining objectives: from discovery to re-engagement, to upsell/cross-sell, and more
  • Understanding WhatsApp Business Accounts (WABA): setup, timeframes, and unveiling costs
9:45 AM
to 10:00 AM

Getting Started: Harnessing Your Ultimate Weapon and the Best Practices

  • Ideas to Steal: WhatsApp Marketing Best Practices
    1. When is it good, what does good look like, and who’s doing good work
    2. When it is not useful
  • Assess: Understanding first-party data – Database, formats, and consent
  • Activate:
    1. What are you currently capturing; what you need
    2. What can you do with what you have
    3. What can you do if you don’t have mobile numbers?
10:00 AM
to 10:20 AM

Where WhatsApp Shines

  • Navigate the possibilities of different channels and ads:
    1. Phone to IVR: Expand exposure of IVR deflection of WhatsApp
    2. Website and In-app
    3. QR code and Wa.me short codes
    4. Conversational ads: Click to chat
10:20 AM
to 10:30 AM

Broadcasts vs Personalised: Why, When, How, Who

10:30 AM
to 10:50 AM

Mastering Messaging

  • Examples of what type of content works for your specific objectives
10:50 AM
to 11:00 AM

Break

11:00 AM
to 11:40 AM

In the spotlight: Case Study with Endowus

  • Use Cases
    1. Lessons learnt, wins, how-to, objectives, and what would you do different
11:40 AM
to 12:00 NN

Balancing: Data privacy, Opt-ins, and Opt-outs

12:00 NN
to 12:30 PM

Lunch

KEY TAKEAWAYS

WhatsApp-Marketing
Mastering WhatsApp for Business: From objectives to what you need and what you already have.
Privacy
The best practices on data privacy and maximising data-driven approaches.
Knowing-When-Where-Who
Where WhatsApp Shines: the Where, When, Why, How, and Who of WhatsApp Marketing.
Integration
Implement in the Lab! Trying out the proven strategies to enhance customer engagement.

Ready to Level Up Your WhatsApp Marketing Game?

REGISTER YOUR INTEREST

Meet Your Expert Trainer

Merlvin Tan
Regional Director | Bird
Merlvin specialises in solving business problems through automated, hyper-personalised and scalable communications solutions: such as SMS, Email, Voice and Chat-apps like Whatsapp, Viber and others. Merlvin has been driving Digital Transformation and Communication solutions for Enterprises in industries such as Banking, FinTech, Retail, eCommerce, and Government. He has recently worked with the largest eCommerce player in APAC and one of the largest Banks in Southeast Asia.
Ian Kwan_Workshop ICONS

Meet Your Expert Trainer

Ian Kwan
Client Advisor | Endowus
Ian is a client advisor with the client experience team at Endowus. There he works with clients from all walks of life to find the best solutions for their wealth management and planning needs. Before Endowus, Ian was an educator with the public service where he worked as a school teacher before moving over to the communications and engagement group with MOE. Ian graduated with a Masters in English from the University of Exeter.

Who Should Attend?

The WhatsApp Marketing Masterclass: Leveraging Proven Strategies for Effective Customer Engagement workshop is designed for marketing professionals, business owners, entrepreneurs, and anyone seeking to enhance their customer engagement through the power of WhatsApp. Whether you’re a beginner looking to understand the fundamentals of WhatsApp marketing or an experienced marketer aiming to refine your strategies, this workshop caters to all levels of expertise.

REGISTER YOUR INTEREST

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FAQs

How much is the training fee to attend this workshop?

There is no fee at all. MARKETECH APAC will carefully select the participants to attend this course at no cost.

Is my registration confirmed upon filling out the form?

No, MARKETECH APAC Team will send you a confirmation email if you’re registration is confirmed. You will receive an email 1 week after you register your interest. Please note that as this workshop is offered free of charge to select brands, our objective is to accommodate 1 representative per company. This approach is designed to optimise the learning prospects for a broader range of companies.

Will I receive a certificate of attendance?

Yes, we will send the digital certificate of attendance around 1 week after the workshop.

Contact Us

For any inquiries or assistance, feel free to contact us at:

Email: [email protected]

Phone: +63 916 467 0817

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