In a statement released via the X Safety account on X (formerly Twitter), it stated that they remain committed to making X a safe platform for everyone and continue to have zero tolerance for any form of child sexual exploitation, non-consensual nudity, and unwanted sexual content. 

“We take action to remove high-priority violative content, including Child Sexual Abuse Material (CSAM) and non-consensual nudity, taking appropriate action against accounts that violate our X Rules. We also report accounts seeking Child Sexual Exploitation materials to law enforcement authorities as necessary,” they said.

As part of the update, Grok AI has implemented technological measures to prevent the Grok account from allowing the editing of images of real people in revealing clothing such as bikinis. This restriction applies to all users, including paid subscribers. 

Additionally, image creation and the ability to edit images via the Grok account on the X platform will be now limited to paid subscribers. 

“This adds an extra layer of protection by helping to ensure that individuals who attempt to abuse the Grok account to violate the law or our policies can be held accountable,” they added.

Moreover, Grok AI will now geoblock the ability of all users to generate images of real people in bikinis, underwear, and similar attire via the Grok account and in Grok in X in those jurisdictions where it is illegal. 

Despite all of this, the company says that this does not change their existing safety protocol that all Al prompts and generated content posted to X roust strictly adhere to rules of the platform.

“The rapid evolution of generative Al presents challenges across the entire industry. We are actively working with users, our partners, governing bodies and other platforms to address issues more rapidly as they arise,” they concluded.

It should be recalled that Malaysia and Indonesia have actively called for restrictions on Grok AI after public outrage on sexualised images being generated by the AI tool.

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They become the latest country in Southeast Asia to restrict X’s Grok AI tool following Indonesia.

According to MCMC, the move follows repeated instances in which the AI tool was misused to generate obscene, sexually explicit, indecent, grossly offensive and non-consensual manipulated images. The commission said this included content involving women and minors, despite earlier regulatory engagement and formal notices issued to X Corp. and xAI LLC.

MCMC said it issued notices to X Corp. and xAI LLC on 3 January 2026 and 8 January 2026, requiring the implementation of effective technical and moderation safeguards. These measures were intended to prevent AI-generated content that may contravene Malaysian law, including Section 233 of the Communications and Multimedia Act 1998.

The commission noted that responses submitted by X Corp. on 7 January 2026 and 9 January 2026 relied largely on user-initiated reporting mechanisms. MCMC said these responses did not sufficiently address risks arising from the design and operation of the AI tool, and were considered inadequate to prevent haSingapore Court blocks 53 illegal streaming domains in piracy clampdownrm or ensure legal compliance.

As a result, MCMC said the restriction was imposed as a preventive and proportionate measure while legal and regulatory processes continue. Access to Grok will remain restricted until effective safeguards are implemented, particularly those aimed at preventing content involving women and children.

MCMC added that it remains open to engagement with X Corp. and xAI LLC, subject to demonstrable compliance with Malaysian law.

The commission also urged members of the public to promptly report harmful online content to MCMC and, where appropriate, lodge police reports with the Royal Malaysia Police.

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“We are particularly excited to launch advertising with X, formerly known as Twitter, which serves more than 335 million users. Historically, X had only accessed social media ad budgets. They selected PubMatic as an SSP partner, opening up their traditionally closed ecosystem to tap into the 26 billion in open internet native display and video ad spend,” Goel said during the earnings call.

It is worth noting that prior to Musk’s takeover of the company, the social media platform never opened up its ad inventory to outside vendors, and instead brokered deals with advertisers directly.

Goel remarked during the earnings call that there is an increasing trend amongst social media companies to extend their offerings outside of their traditional ones.

“Another vector for our long-term growth includes social media companies entering the open internet arena, as they expand their ad businesses outside of their own walled gardens. To do this, they need solutions to help them monetise their audiences, curate their inventory, and access open internet ad budgets,” he said.

The announcement signals Elon Musk’s objective to woo advertisers back into the platform. Earlier this year, X had reached an agreement with Unilever regarding partnership in the platform. It should be noted that Unilever was one of the companies included in X’s advertising boycott lawsuit back in August that also included the World Federation of Advertisers (WFA), Mars, CVS Health, and Ørsted.

Elon Musk has a complicated history with advertisers, as he once told them to “go f— yourselves” back in November 2023, citing that advertisers are blackmailing him with advertiser money. 

This tone changed when he was confronted by WPP CEO Mark Read Theatre during a discussion at Cannes Lions 2024. In it, he clarified that his previous remarks weren’t targeted to advertisers as a whole and also agreed that advertisers have a right to appear next to content that they find compatible with their brands.

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“X is pleased to have reached an agreement with Unilever and to continue our partnership with them on the platform. Today’s news is the first part of the ecosystem-wide solution and we look forward to more resolution across the industry,” the company said.

It should be noted that Unilever was one of the companies included in X’s advertising boycott lawsuit back in August this year that also included the World Federation of Advertisers (WFA), Mars, CVS Health, and Ørsted.

The lawsuit alleges that these companies, in collaboration with the Global Alliance for Responsible Media (GARM), orchestrated an advertiser boycott after Elon Musk’s acquisition of the platform, resulting in billions of dollars in lost revenue for X. The company claims that this boycott violated U.S. antitrust laws by suppressing competition in the digital advertising space.

X argues that the boycott was not only illegal but also politically motivated, potentially influenced by concerns over the platform’s content moderation policies under Musk’s leadership. This legal action follows months of declining ad revenue, as many advertisers distanced themselves from X due to concerns about their brands appearing next to problematic content.

At that time, GARM also decided to suspend its activities, explaining the non-profit did not have the financial resources to fight the case in court.

“GARM is a small, not-for-profit initiative, and recent allegations that unfortunately misconstrue its purpose and activities have caused a distraction and significantly drained its resources and finances. GARM therefore is making the difficult decision to discontinue its activities,” the WFA statement read back then.

Many brands and advertisers have been reluctant to advertise on X primarily due to concerns about brand safety and content moderation. After Elon Musk took over the platform in 2022, significant changes to its moderation policies sparked fears among advertisers that their ads could appear alongside harmful or inappropriate content, such as hate speech or misinformation.

Several brands withdrew their ads in response to these risks, worried about potential reputational damage. Musk’s reduction of moderation staff and a shift towards more lenient content policies raised further alarm. Additionally, advertisers were concerned about how X’s evolving platform dynamics, such as a surge in controversial or offensive content, could impact the perception of their brands.

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