web platforms Archives - MARKETECH APAC https://marketech-apac.com/tag/web-platforms/ Making Marketing for all Mon, 29 Jun 2026 04:36:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://marketech-apac.com/wp-content/uploads/2023/05/marketech-icon.png web platforms Archives - MARKETECH APAC https://marketech-apac.com/tag/web-platforms/ 32 32 Facebook Creator Studio returns with AI-powered tools to simplify creator growth https://marketech-apac.com/facebook-creator-studio-returns-with-ai-powered-tools-to-simplify-creator-growth/ Mon, 29 Jun 2026 04:36:11 +0000 https://marketech-apac.com/?p=145811 California, U.S.A. — Meta is bringing back Facebook Creator Studio in a new form, launching it as an AI-powered companion app designed to help creators grow their presence on Facebook through personalised guidance, content insights, and community management tools. The launch marks Meta’s latest effort to make content creation on Facebook more streamlined by giving […]

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]]> California, U.S.A. — Meta is bringing back Facebook Creator Studio in a new form, launching it as an AI-powered companion app designed to help creators grow their presence on Facebook through personalised guidance, content insights, and community management tools.

The launch marks Meta’s latest effort to make content creation on Facebook more streamlined by giving creators a dedicated workspace outside the main Facebook app.

The new Creator Studio uses AI to recommend what creators should focus on next based on their goals, audience and content performance, while also including an integrated AI creator assistant that can answer questions, generate content ideas and offer tailored suggestions to improve reach, engagement and earnings. 

Meta said the objective is to remove distractions from the main Facebook experience while helping creators spend more time producing content and building their communities.

Upon opening the app, creators will see their daily priorities, including post performance, goal tracking and comments requiring responses. The platform also highlights trends relevant to a creator’s niche and recommends actions that could improve future performance.

To further reduce manual work, the app introduces AI-powered comment management that identifies important conversations and drafts replies in the creator’s writing style. Creators retain full control by reviewing and editing responses before publishing.

The company is initially testing the app with a small group of creators before expanding access more widely through a waitlist programme.

Alongside the launch, Meta is also redesigning its creator tools within Facebook by separating the existing Professional Dashboard into two dedicated experiences—Creator Dashboard for creators and Business Dashboard for businesses — giving each audience tools tailored to their specific needs.

Meta is also bringing more creator features from Meta Business Suite into the desktop Creator Dashboard, including a content calendar for scheduling posts, bulk video uploads, and more advanced performance insights.

The rollout reflects Meta’s broader strategy to simplify the creator experience across Facebook while using AI to reduce administrative tasks, improve audience engagement, and help creators monetise their content more effectively.

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]]> Category pages gain most engagement on all pages, with 32.7% rate: report https://marketech-apac.com/category-pages-gain-most-engagement-on-all-pages-with-32-7-rate-report/ Wed, 11 Oct 2023 04:15:39 +0000 https://marketech-apac.com/?p=80579 That being said, data from Contentsquare suggests actions for brands to take in order to prepare their sites for increased traffic and drive additional revenue.

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]]> Singapore – Category pages gain the most engagement out of any page on a site with an activity rate of 32.7%, according to digital analytics firm Contentsquare. With increased activity linked to better outcomes for engagement and conversion, ensuring that these pages are optimised and friction-free should be a priority for retail brands preparing for the busiest season of the year.

That being said, data from Contentsquare suggests actions for brands to take in order to prepare their sites for increased traffic and drive additional revenue. 

Firstly, brands should be able to prioritise customer experience to engage consumers in order to maximise conversions, followed by integrating tools such as digital experience and web analytics, as well as campaign tracking, to make the connection between campaigns and on-site activity.

Brands are also  advised to embrace real-time analysis to fix issues quickly before conversions are impacted. Lastly, brands should always check the loading speed of their pages as slow loading times can present a negative effect on content consumption.

Despite a challenging macroeconomic climate this year, investing in a holistic digital strategy has never been more important. And with high web and app traffic and on the horizon, making a great first impression is the first step to winning over customers and boosting retention.

Albert Nel, SVP for Asia-Pacific & Japan at Contentsquare, said, “Designing a customer-first experience that drives conversion is a critical step for APAC brands ahead of the peak shopping season. The failure to find and fix customer frustrations on their journey will lead to massive volumes in lost revenue, not to mention customers who opt for a better experience at a competitor’s site.”

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