As an AI-powered personal stylist, Luna recommends clothes based on customers’ styles and preferences. Through an interactive kiosk or Telegram, customers can get real-time personalised product suggestions.

The retail assistant uses a collection of AI models, enabling speech-to-speech communication with customers. Through Luna, customers can conveniently shop online and offline, enhanced by personalised recommendations. 

The activation is available at Skecher’s store for a limited time.

Irene Lee, senior general manager at Skechers Singapore, said, “As a comfort technology brand, harnessing new and innovative solutions to connect with our customers is part of our DNA. With the opening of our new store in Punggol Digital District, it enhances customers’ retail journey with a unique, social, and interactive experience with Luna.”

“The emergence of AI speech-to-speech technologies is powering an agentic AI revolution that forms the backbone of future consumer-facing systems. Luna is an additional touchpoint for Skechers to complement its innovative retail experience, uniting retail and online environments into a seamless ecosystem. This integration empowers brands to strengthen customer relationships and drive dynamic, two-way conversations that connect the shop floor and customers’ phones,” Manolis Perrakis, innovation director at We Are Social Singapore, commented.

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The move will see Skechers offering its full range of lifestyle and performance footwear and apparel in Skechers retail stores, including the recently opened location in Alabang Town Center and another in Ayala Malls Manila Bay, which will be open this week. Another 10 to 12 additional concept stores are planned for the first half of 2022. Moreover, the brand will also be available in key departments and specialty stores including Planet Sports and The SM Store.

David Weinberg, SKECHERS USA’s chief operating officer, believes that the Philippines has immense potential for the brand, and with its dedicated team focused on growth and delivering the integrated capabilities of Skechers, the move is expected to further accelerate the brand’s potential.

“With Skechers’ appealing lifestyle collections, groundbreaking comfort innovations, and our corporate support, we believe the Philippines can become a key market for us in Southeast Asia,” said Weinberg.

Suzette Pasustento, the country manager of Skechers USA Philippines, shared that they are presently in the first phase of re-establishing the brand in the market, setting up new offices in Manila, and implementing a distribution center, as well as the opening of their first new store this month. 

“In 2022, we will introduce new product categories, open more retail locations and expand our door count with new retailers, as well as launch a comprehensive marketing campaign,” said Pasustento.

Skechers said that Trendworks International will continue to sell Skechers products through the end of 2021.

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