Sim-Mak just joined LePub as a cultural strategist, having previously served as the head of strategy, APAC at VCCP Singapore. With over two decades of experience developing brand and communications strategy, she adds to LePub’s goal of improving people’s lives through culturally relevant brand experiences.

Peeters and Nelk, who were credited for creating The Next Rembrandt while living in Amsterdam, relocated to Singapore in 2019. The previous year, they were formally added to LePub’s squad.

Throughout his more than ten-year career, Mast has been helping several organisations find fresh ways to convey their stories and build relationships between technology, innovation, and advertising. 

Speaking about Sim-Mak’s appointment, Hanh Kanssen, managing director, LePub APAC, said, “Bel is a very strategic hire for LePub APAC: going into year two of operation, we will have an even greater focus on our unique creative proposition of helping brands to find a seat at the table of culture. Bel will also build our Data & Culture Lab at our LePub APAC hub in Singapore, strengthening its proposition and our diverse offers for clients in the arena of cultural branding.” 

Meanwhile, Cyril Louis, executive creative director at LePub APAC, stated, “When we opened our doors in late 2022, LePub APAC offered a new kind of agency that’s globally connected and locally relevant, helping brands to deliver experiences that matter enough to live in culture. Already, we’ve won eight Cannes Lions and grown our client portfolio to include some of the world’s most ambitious brands. Now our momentum continues with four outstanding creative thinkers joining the LePub APAC family.” 

The post LePub APAC’s announces four key appointments for SG headquarters appeared first on MARKETECH APAC.