This partnership allows enterprises to leverage the combined strengths of DDI’s operational expertise and AnyMind Group’s technology, enabling them to capitalise on Indonesia’s booming online shopping market.

Through DDI, each brand gains access to services including live commerce planning, production studios, and human livestream hosts, delivering high-quality live shopping experiences. 

The partnership comes as live commerce rapidly emerges as a preferred strategy in Indonesia, with consumers increasingly turning to live shopping platforms for a more interactive and direct shopping experience.

“Consumers today want more than just online shopping. They seek a direct, interactive, and enjoyable shopping experience. This is why live commerce has become the future of online shopping in Indonesia, and we at DDI are ready to facilitate this by offering the best technology and services to help our partners increase sales,” said Tatum Kembara, managing director of e-commerce enablement at AnyMind Group.

Since integrating with AnyMind in September 2023, DDI has collaborated with leading brands in Indonesia and globally to expand consumer reach via e-commerce marketplaces and live commerce, leveraging combined operational expertise and technology.

AnyMind also recently launched AnyLive, a GenAI-powered platform that enables brands to harness 24/7 live commerce through AI avatars, which complement human hosts by streaming during off-peak hours.

The post AnyMind Group partners with DDI to enhance live commerce for WRP, Rohto Indonesia, Kobayashi Indonesia appeared first on MARKETECH APAC.