The latest report from the General Assembly (GA), part of LHH, the professional talent solutions arm of The Adecco Group, reveals that while the crisis is widespread, it is no longer viewed as “extreme” by most local firms. 

Sima Sadaat, Country Manager, General Assembly Singapore, said, “The findings highlight a clear shift in how organisations and individuals are approaching AI skills, with growing recognition that upskilling must be a shared responsibility. In Singapore’s tech-driven economy, the ability to apply AI effectively is essential across roles, not just in technical functions.”

Only 5% of Singaporean employers describe recruitment as extremely difficult—a sharp contrast to the 11% in the US and 16% in the UK still grappling with severe vacancies.

The move comes as the market hits a “data talent bottleneck”. While software engineering remains a core need, the real pressure point is now data analytics and data science. 

A significant 58% of Singaporean employers cite these roles as the hardest to fill, outstripping the demand seen in the US (44%) and the UK (43%).

Beyond the balance sheet, firms are pivoting toward flexible staffing to bridge the gap. Only 33% of Singaporean employers now default to hiring full-time staff when tech needs arise. 

Instead, roughly 33% of the local market has turned to freelancers or contingent workers, a higher reliance on the gig economy than seen in their US counterparts.

Cost, rather than time, is the primary hurdle for workforce transformation; 58% of Singaporean firms cite financial constraints as the main barrier to training, compared to 44% in the US. 

Consequently, local employers are looking inward, with 37% relying on internally developed training programmes rather than external vendors.

The shift towards cross-border talent is also accelerating. Nearly three-quarters (74%) of Singapore employers are already outsourcing or planning to do so to bypass visa complications. 

This trend coincides with a new philosophy on AI: 50% of Singaporean firms now view building AI literacy as a shared responsibility between the company and the individual.

While automation has already touched 52% of entry-level roles, the local sense of urgency remains measured. 

Most firms are opting to adapt through internal upskilling and diversified hiring models rather than treating the AI shift as a catastrophe.

The post 95% of Singapore employers face tech hiring crunch amid AI skills shift: report appeared first on MARKETECH APAC.

Surveying more than 700 business leaders, 64% said they are already using AI consistently across daily workflows. 

Yet only 18% have implemented fully autonomous AI agents capable of making decisions and executing tasks end-to-end—highlighting a significant drop-off as complexity increases.

The contrast underscores what may be the most striking finding: while AI is now commonplace in day-to-day operations, only a small fraction of businesses are unlocking its full potential.

The report points to growing friction as companies attempt to scale. 

Trust and reliability concerns were cited by 43% of respondents, making it the top barrier, followed by data quality and integration challenges at 37%. These issues are becoming more acute among businesses that have already advanced their AI usage.

Notably, around 43% of respondents expect AI agents to become highly important to their operations within the next 12 to 24 months, although only 28% are currently investing in them. A further 30% said that clearer proof of business outcomes would influence their decision to invest.

When asked what is needed to make AI agents effective, business leaders pointed to accuracy and reliability (66%) as the most critical factor, followed by system integration (56%), governance (53%), and access to relevant business context and data (48%).

The post Only 18% of Singapore firms use advanced AI despite widespread adoption: report appeared first on MARKETECH APAC.

About 30% of the APAC population now uses AI several times a week—higher than in the US (26%) and Europe (27%). However, this widespread adoption has also coincided with growing scepticism toward AI-generated content. Only 5% of shoppers in the region say they fully trust brand content created by AI, compared with 12% in the US and 16% in Europe.

The findings also point to growing confusion around AI-generated material. According to the report, 63% of shoppers in APAC say they have previously mistaken human-written content for AI.

The report notes that the proliferation of so-called “AI slop”—low-quality, mass-produced automated content—is emerging as a significant threat to brand trust as generative AI tools become more widely used in marketing and communications.

However, despite growing scepticism, AI is increasingly influencing purchase decisions. The report found that 78% of shoppers in APAC have used AI tools to compare brands or seek product recommendations. The trend is particularly evident in the electronics category, cited by 66% of respondents, while men were 35% more likely than women to have purchased a product recommended by an AI tool.

Marcus Rossato, head of marketing for APJ at Klaviyo, said, “The honeymoon phase with AI is officially over for shoppers across Asia Pacific. Although consumers in the region lead the world in AI adoption, they have one of the highest bars for authenticity. For younger audiences and daily users, generic AI content isn’t just ineffective — it actively damages brand equity.

“What our data shows is that brands must move beyond using AI for mere efficiency and toward using it for emotion. The opportunity for brands in 2026 is not to scale content faster but to scale usefulness. In a world of automated noise, the brands that maintain a human connection will be the ones that survive the slop era,” he added. 

The findings come as Singapore continues to prioritise AI development. Under the country’s 2026 budget, the government has committed more than S$1b towards AI infrastructure, talent development, and adoption through 2030, alongside the establishment of a National AI Council to guide strategy. 

The investment comes amid rising public concern around deepfakes and large-scale content farms, highlighting the balance policymakers face between accelerating AI adoption and ensuring safeguards that protect public trust.

The post 51% of APAC consumers spot low-quality AI content, raising brand trust concerns: report appeared first on MARKETECH APAC.

The annual report identifies global cultural shifts with the scale and longevity to shape the future of brands. This year, it points to culture’s growing demand for ‘Proof of Human’, highlighting why human presence is emerging as a key value signal.

According to the report, as AI content saturates digital life, audiences are gravitating back toward craft, provenance, and the messy human fingerprints that signal genuine care and effort.

Cecelia Girr, director of cultural strategy at Backslash and co-author of the report, said, “We’re entering a moment where output is cheap, but meaning is not. Technology can do more than ever before. The harder question is whether we want it to. In this next chapter, humanity itself becomes the differentiator.” 

The report outlines six new cultural shifts that underscore this trend. One is the rise of private expression: as algorithms flatten taste, people are retreating to unique, one-of-a-kind spaces where meaning lives in what doesn’t scale. Another is “digital friction”, where, after decades of chasing seamlessness, culture increasingly values technology that introduces intentional limits and boundaries as a form of human preservation.

In an over-optimised world, struggle, risk, and discomfort are becoming aspirational again, offering the payoff of feeling fully alive. Audiences are also seeking experiences that deepen awareness and re-enchant the mind, countering the monotony of autopilot living.

The report further notes that after years of dismantling norms, total freedom can feel exhausting. Common codes of conduct are re-emerging as a path toward mutual respect.

Finally, culture is turning its attention to the control of digital footprints. The coming battle will revolve around what endures online, what gets erased, and who has access to our digital histories.

“In Asia, humanity has never been a branding exercise; it’s been a discipline. This is a region capable of extraordinary speed and scale, but rarely without structure, craft, and collective intent underneath. Even in its most accelerated markets, progress has tended to be engineered for the long term,” said Emmanuel Sabbagh, chief strategy officer at TBWA\Asia. 

“Today, as audiences sharpen their instinct for what’s real, the opportunity for brands is clear: leadership won’t belong to those who automate the most, but to those who decide, with precision, what must remain unmistakably human. Cultural fluency – knowing when to scale and when to slow down – will separate enduring brands from the noise,” he added. 

The post Consumers develop ‘synthetic radar’ as demand for human craft grows: report appeared first on MARKETECH APAC.

The report highlights strong international travel intent, rising experience-led spending, and a shift toward multi-destination journeys, led by travellers in the Asia Pacific region.

According to the study, 88% of global travellers plan to increase or maintain their travel budgets this year. Travel intent also remains high, with nine in 10 planning an international trip in 2026. Of these, 61% expect to travel in the first half of the year, up from 50% last year.

Millennial and Gen Z travellers are driving much of this growth. They are not only spending more on travel but also exploring both domestic and international destinations, reshaping how and where they travel.

The report shows a clear shift in spending priorities. Faced with rising costs, travellers are cutting back on shopping and material purchases rather than activities and experiences—a trend particularly pronounced in APAC. These travellers are nearly twice as likely as their European and U.S. counterparts to increase spending on experiences, signalling the region’s role as a leading driver of experience-led travel.

Travel patterns are also changing. Rather than choosing between familiar and new destinations, many travellers are doing both in the same trip. Two-thirds plan multi-destination journeys, moving away from single-stop itineraries. Major cities are increasingly seen as gateways rather than end goals, allowing travellers to extend their trips to less-explored locales.

APAC Gen Z travellers are at the forefront of this trend, favouring fast-paced, packed itineraries and actively seeking lesser-known destinations. While Japan remains a top consideration globally, interest is spreading to secondary cities such as Yokohama, Hiroshima, and Nagoya—locations that offer more space, cultural depth, and distinctive local experiences.

Across markets, travellers cite authentic experiences (42%), hidden gems (39%), and affordability (37%) as key reasons for exploring less-popular destinations. Discovery is now driven not just by novelty, but also by values, access, and depth. This pattern extends beyond Asia, with emerging destinations gaining traction in Australia (Cairns, Hobart), Europe (Baix Llobregat, Tromsø), and the Middle East (Sharjah, Hurghada).

Social media and artificial intelligence (AI) are shaping how travellers discover and plan trips. Social platforms influence 80% of global travellers’ booking decisions and serve as trust-builders, while AI—used by 91% of travellers—helps with research, translation, itinerary planning, and budget management. Together, they create a loop where social content sparks interest and AI applies practical filters before travel decisions are finalised, signalling a shift from viral inspiration to validated discovery.

According to the report, 2026 is shaping up to be a year of more intentional and distributed travel. For the industry, this marks a significant shift: discovery is no longer optional but a central driver redefining where, how, and why people travel.

Marcus Yong, vice president of global marketing at Klook, said, “Travel has remained resilient despite the rising cost of living. What we are witnessing is a fundamental shift in how travellers evaluate value. Instead of cutting back, they are spending smarter, prioritising richer experiences, flexible itineraries, and deeper discovery. They seek experiential value that goes far beyond simply ticking destinations off a checklist.”

The post APAC leads travel spending surge as travellers are 50% more likely to boost budgets appeared first on MARKETECH APAC.

For the country’s Gen Z and young Millennials (Gen MZ), K-Wave has been remixed, personalised, and fused with local culture to create what Cheil Indonesia calls “Fusion Culture”—a new cultural operating system that brands can no longer ignore.

In Cheil Indonesia’s latest report, “Beyond K-Wave: The Root of Indonesia’s Fusion Culture”, the agency reveals how K-Wave has evolved from entertainment into everyday lifestyle choices. The findings show that Indonesian Gen MZ aren’t just riding the K-Wave — they’re shaping their own expression.

K-Wave: From trend to daily lifestyle 

K-Wave is no longer something Indonesian Gen MZ simply watches on screen — it’s something they live with every day.

The study shows that 90% of Gen MZ express positive interest in K-Culture, while 87% already see it as a long-term lifestyle rather than a passing hype. The journey often starts with K-Pop (79%) or K-Dramas and K-Films (72%), before naturally expanding into K-Food (66%), K-Beauty (44%), and K-Fashion (39%).

Cheil Indonesia emphasises that this adoption is layered and habitual. For many Gen MZ, Korean influence is not just something to watch — it informs daily routines, social expression, and lifestyle choices. K-Wave has moved beyond screens into lifestyle decisions, influencing how they express themselves, what they engage with, and even how they evaluate brands. For many, Korean cultural influence isn’t just something to enjoy; it becomes part of how they live, choose, and connect with the world around them.

Beyond lifestyle, K-Wave serves emotional and social roles: 79% find it inspiring, 51% turn to it as an escape, and 37% see it as a way to project their ideal selves. As one student put it in the survey, “Korean content is more than just fun. It’s my escape. When I’m stressed or tired, it comforts me and helps me forget the pressure, even for a moment.”

In an exclusive interview with MARKETECH APAC, Miranti Sudrajat, head of strategic planning at Cheil Indonesia, said, “While many markets are riding the trend, Indonesia is increasingly building with it—remixing, localising, and making it feel uniquely their own.”

Fusion culture across APAC: Indonesia as a benchmark

Outside Indonesia, other APAC markets are also swept by the K-Wave, which has gradually influenced the culture and lifestyle of Gen MZs. Miranti notes that while K-Wave resonates in countries like Singapore, Thailand, Japan, and Hong Kong, the depth of engagement differs.

These markets are highly receptive, particularly in entertainment-led touchpoints. The signals are clear: frequent K-Pop concerts, active fan gatherings, dance cover communities, and TikTok content that mirrors Korean formats. In many of these markets, K-Wave shows up as pop culture participation — people join what’s trending, share it, and move on to the next wave.

However, Miranti emphasises that Indonesia is different in scale and depth. 

“Here, K-Wave has moved beyond fandom into everyday lifestyle fusion. Indonesian MZ don’t only consume K-culture; they actively reinterpret it through a local lens and fold it into daily routines,” she said. 

From mixing kimchi with Indonesian noodles to borrowing Korean phrases in casual conversation and adopting K-inspired fashion and grooming in everyday life, Indonesian Gen MZ have made K-Wave unmistakably local. Reflecting this, around 60% of MZ respondents consciously acknowledge K-Wave’s influence on their everyday lifestyle.

This distinction positions Indonesia as a cultural lab for fusion culture, providing lessons for brands across the region on how global trends are absorbed, personalised, and sustained.

Brands and fusion culture: Participation over amplification

Cheil Indonesia’s report also emphasises that brands cannot simply “jump on” K-Wave. While the trend is strong, Gen MZ want brands to blend into how fusion already happens in real life.

In fact, 95% are open to brands that integrate K-Culture meaningfully; however, 98% prefer fusion that starts from local culture rather than imported concepts. For them, Korean elements work best as an ingredient, not the main dish.

Successful engagement requires co-creation and respect for local fusion. Miranti highlights strategies that resonate most:

Effective strategies:

• Co-create, don’t just broadcast: Build opportunities for UGC, customisation, and community-led moments.
• Start local, then fuse: 98% of respondents prefer fusion rooted in Indonesian culture.
• Work with communities, not just celebrities: niche fandoms provide credibility and participation.

Pitfalls to avoid:

• Trend-riding without meaning: K-elements without relevance fail to connect
• Over-Koreanising: Fusion loses authenticity if local identity is ignored.
• One-off hype: Gen MZ values consistent engagement over short-term campaigns

“The most effective approach for brands is to treat Fusion Culture as a collaboration space, giving Gen MZ room to express themselves and take part,” Miranti explained. “This is how brands engage authentically, because Indonesian MZs want to be treated as co-creators, not just audiences. They expect brands to design for participation, not simply borrow the aesthetic.”

The operating system of fusion culture

Cheil Indonesia’s research presents Fusion Culture as a framework—the F.U.S.I.O.N model—which outlines how global culture becomes embedded locally: audiences fuse global influences with local values, use them in daily routines, shape them through personal expression, integrate them into communities, and ultimately own them as part of who they are.

Based on this study, Cheil Indonesia sees fusion not as a creative tactic but as a broader strategic role brands can play in culture. This reframes how brands show up — moving beyond trend amplification toward cultural participation. 

To stay relevant, the report urges brands to build platforms that invite remixing, create ideas designed to live beyond launch moments, and anchor global inspirations in local truths.

Implications for APAC marketers 

Looking ahead, Miranti notes that APAC marketers should focus on participation by design, creating flexible ideas that audiences can remix, adopt, and embed in their communities and daily lives. 

“From our report, Indonesian MZs are moving from passive consumption to active cultural participation. They don’t only watch; they comment, remix, share, and turn trends into social conversation. That means brands should design for participation by default: flexible ideas that the audiences can adapt into their own identity, community rituals, and everyday life,” she explains. 

In terms of platforms and behaviours to watch, TikTok remains the key discovery engine — a “melting pot” where trends travel fast across backgrounds and countries.

Miranti said, “We also see the influence moving both ways; it’s not only Indonesians picking up Korean formats, but Koreans are also catching Indonesian trends, often surfaced through TikTok. For marketers, this signals that the next wave of fusion culture will be shaped by cross-market feedback loops: what starts local can scale global when it’s culturally resonant and easy to participate in.”

The report concludes with a clear message for brands:

“K-Wave isn’t a shortcut, and Gen MZ can tell. To stand out, brands need to move past trend-chasing and start building culture, not just borrowing it.”

*******

As global culture continues to move at speed across borders, Indonesia’s Gen MZ offers a clear signal for regional marketers: influence no longer flows in one direction. In the era of fusion culture, relevance is earned not by amplifying what’s trending, but by enabling audiences to reinterpret and make it their own. 

For APAC brands navigating global-to-local tensions, the opportunity lies in shifting from visibility to participation — and in designing ideas that live, evolve, and scale with the communities that shape them.

The post From K-Wave to fusion culture: How Indonesia’s Gen MZ is rewriting the rules of global influence for brands appeared first on MARKETECH APAC.

Across the five markets surveyed, including Saudi Arabia, Türkiye, and the UAE, Ramadan is primarily associated with faith and spiritual reflection. In Indonesia, 62% of respondents link the month to spirituality, while 56% of Malaysians share the same view.

Family and togetherness also remain central to the Ramadan experience. This is most pronounced in Indonesia, where 51% of respondents highlighted family time, compared with 36% in Malaysia.

Generosity and giving back are another key theme of the period, though the strength of this association varies by market. Türkiye leads with 49% of adults associating Ramadan with generosity. Indonesia ranks third at 39%, while Malaysia scores lowest among the five markets surveyed.

The report shows that Ramadan brings noticeable changes to daily life, particularly in religious and spiritual activities. In Indonesia, 73% of adults expect to spend more time on such activities, while in Malaysia, 58% plan to increase their spiritual engagement.

Time with family also rises, though less dramatically. In Indonesia, 56% of adults anticipate spending more time with family, compared with 48% in Malaysia. Exercise and wellbeing routines, however, largely remain unchanged, with 49% of Indonesians reporting no change.

Unlike other markets where travel tends to decline, around four in ten adults in both Malaysia and Indonesia say their travel plans will remain unchanged during Ramadan.

Advertising preferences during Ramadan also differ across markets. In Indonesia, consumers gravitate toward heartfelt storytelling, with 37% citing it as most authentic, followed by ads promoting charitable or sustainable actions (32%). In Malaysia, preferences are more evenly distributed: family storytelling leads at 37%, while ads highlighting local culture (26%) and real communities (22%) also resonate. Across all markets, celebrity- or influencer-led ads rank lowest in perceived authenticity.

Television viewing patterns shift notably during Ramadan. Evening slots between 7 PM and 10 PM dominate in Malaysia, drawing 47% of viewers, while in Indonesia, evening viewing is lower at 34%, with audiences more evenly spread throughout the day. Late-night viewing (10 PM–2 AM) remains significant in Malaysia at 21%, whereas daytime slots see limited engagement, peaking only in Indonesia at 30% in the afternoon.

The post Heartfelt storytelling leads as preferred Ramadan ad style in Indonesia and Malaysia: report appeared first on MARKETECH APAC.

The whitepaper, titled LABUBU LETTERS: A Disruption Brief on Ascending Global Chinese Brands, highlights how disruptive innovation and cultural fluency are shaping a new standard for global brand growth.

Once largely associated with “Made in China”, the report found that the country’s most ambitious brands have now emerged as “Brands from China”, becoming global disruptors that influence culture, shape taste, and establish new value systems across key categories.

The report profiles rising names such as Pop Mart, MINISO, Vivo, Honor, BYD, and GWM, identifying the drivers behind their international expansion. Two major forces stand out: bold product innovation and a nuanced understanding of culture.

“When we look at products like Labubus, we see far more than a toy that went global. We see POP MART’s mastery of modern brand building – breaking conventions through creativity, cultural intelligence and a purpose grounded in Eastern thinking. Brands like POP MART aren’t scaling by playing catch-up – they’re scaling by rewriting the playbook,” said Jen Costello, global chief strategy officer at TBWA\Worldwide.

In New Retail, the report notes that brands are advancing a “Cute Economy 2.0”, building emotional connections through imperfect, character-driven IP co-created with communities, then amplified through fashion-style strategies and IP-led lifestyles.

Meanwhile, in the smartphone sector, leaders combine rigorous product testing with locally inspired content delivered at FMCG speed to boost engagement and relevance.

Lastly, in automotive, Chinese brands are redefining expectations for performance, luxury, comfort, and smart features, translating advanced technology into practical benefits while reshaping traditional category value systems.

“Chinese brands are redefining how the world experiences and engages with brands. Their disruptive mindset is expanding the possibilities of global leadership – and offering a new source of inspiration for ambitious marketers everywhere,” commented Joanne Lao, CEO of TBWA\China. 

The post Disruptive innovation and cultural fluency fuel rise of Chinese global brands: report appeared first on MARKETECH APAC.

The report notes that social media has evolved from a supporting marketing platform into a primary channel for reaching target audiences. Survey respondents cited its ability to drive emotional connection and cultural relevance, as well as its versatility across business functions. According to the findings, 30% of marketing professionals now rely on social media throughout the entire marketing funnel, from awareness to direct sales.

Social platforms are also increasingly being used for commerce. The report found that 63% of marketers are already engaged in social selling, while a further 17% said they plan to do so within the next year.

“The question isn’t whether to invest in social – it’s the world’s most powerful media ecosystem where brands can have a huge impact through the funnel. Instead we should be asking how to do it smartly, turning attention into measurable growth,” said Paul Greenwood, global head of research and insight at We Are Social.

The report also also outlined several trends expected to shape social media marketing in the year ahead, including a growing emphasis on personal perspectives and human experiences in contrast to an increasingly automated digital landscape. At the same time, the report flagged potential challenges such as stagnating usage, shrinking attention spans, and the rise of AI-generated content.

The post Social media is key to brand-building for 95% of global marketers: report appeared first on MARKETECH APAC.

The report found that the banking sector dominates ASEAN’s representation, with six of the 11 brands, while the energy and leisure & tourism sectors contribute two brands each, alongside one conglomerate brand.

Singapore remains the region’s leader, accounting for four of ASEAN’s top 11 brands in the global rankings. The remaining seven are spread across Malaysia (3), Indonesia (2), Thailand (1), and Vietnam (1).

DBS, with a brand value up 8% to USD 18.6 billion, retains its position as the region’s most valuable brand for the second consecutive year, underpinned by strong financial performance across its core businesses. The bank also ranks among the world’s strongest brands, placing 47th with a Brand Strength Index (BSI) score of 88.5/100 and an AAA brand strength rating.

Other ASEAN banks in the Global 500 include Indonesia’s BRI (brand value down 5% to USD 6.9 billion), Singapore’s OCBC Bank (up 7% to USD 6.8 billion) and UOB (up 10% to USD 6.8 billion), as well as Malaysia’s Maybank (up 4% to USD 5.4 billion) and Indonesia’s Bank Mandiri (down 6% to USD 5.2 billion).

Meanwhile, Malaysia’s integrated energy company PETRONAS (brand value down 4% to USD 13.8 billion) continues to demonstrate its global stature, retaining its place in the ranking for the 17th consecutive year at 185th globally. Thailand’s PTT (brand value down 5% to USD 8.7 billion), ranked 292nd, also marks a decade-long presence in the Global 500. Brand Finance attributed the declines for both energy brands to lower average realised crude oil and petroleum product prices amid softer global markets.

In contrast, two leisure & tourism brands recorded notable gains. Marina Bay Sands surged 91 places to 328th globally, with its brand value rising 35% to USD 8 billion. Malaysia’s Genting re-entered the Global 500 after a six-year absence, with a 23% increase in brand value to USD 6 billion. The company ranks as the 18th strongest brand globally, with a BSI score of 92.1/100 and an AAA+ rating, reflecting renewed momentum and international appeal.

Vietnam’s Viettel Group, ranked 332nd with a brand value of USD 7.9 billion, continued its upward trajectory thanks to rapid 5G infrastructure expansion, surpassing its target of 20,000 new 5G base stations ahead of schedule and building one of the country’s largest 5G networks.

ASEAN’s performance aligns with broader global trends. Apple remains the world’s most valuable brand, up 6% to USD 607.6 billion, followed by Microsoft (up 23% to USD 565.2 billion), Google (up 5% to USD 433.1 billion), and Amazon (up 4% to USD 369.9 billion). NVIDIA climbed four spots to become the fifth-most valuable brand, with its value more than doubling to USD 184.3 billion, driven by its role in global AI infrastructure.

YouTube is now the world’s strongest brand, with a BSI score of 95.3/100, followed by WeChat (95.1) and Microsoft (94.7). All three retain AAA+ ratings, reflecting enduring global influence. Revolut emerged as the fastest-growing brand among the Global 500.

According to Brand Finance, these results underscore the continuing power of strong branding in driving growth and resilience, both in ASEAN and worldwide.

Alex Haigh, managing director for Asia Pacific at Brand Finance, said, “Banking remains a key driver of ASEAN brands within the Global 500 2026 rankings, led by DBS, BRI and Maybank, to name a few.”

He continued, “Meanwhile, energy champions like PETRONAS and PTT, along with standout leisure & tourism brands such as Genting, showcase the region’s resilience, legacy, and ability to innovate. These performances highlight how ASEAN companies are combining long-standing strength with strategic growth to compete globally.”

The post DBS, BRI, PETRONAS feature among 11 ASEAN brands in Global 500: report appeared first on MARKETECH APAC.