In his new role, Dizon will lead initiatives aimed at driving business growth and client experience innovation, focusing on digital capabilities, technology platforms, and integrated solutions across the Havas Village. He will work closely with Phil Tiongson, general manager – head of systems, data, strategy, and analytics, to connect creativity, data intelligence, and experience-led transformation in delivering value to clients.

Before joining Havas Ortega, Dizon held senior leadership positions in global communications networks, overseeing digital integration, performance marketing, and transformation programmes across industries such as FMCG, automotive, technology, and finance. His career has spanned both regional and local markets, including Singapore, Australia, and the Philippines.

“I’m excited to join Havas Ortega at a time when the lines between creativity, technology, and experience are converging faster than ever,” said Raymond “Rai” Dizon, general manager – head of business growth and experience at Havas Ortega. “Our focus will be to harness this convergence to unlock meaningful growth — by delivering more integrated, data-driven, and experience-led solutions that help our clients stay ahead in an increasingly connected world.”

Jos Ortega, chairman and CEO of Havas Ortega also commented, “Rai’s appointment marks an important step in strengthening our Village model…His proven expertise in performance marketing and integration will help us deliver even greater value for clients through experience-led, data-driven solutions.”

Dizon holds a Bachelor of Arts in Communication Research from the University of the Philippines in Diliman, Quezon City.

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In his new role, Dizon, who will be based in Manila, Philippines, will be leading strategic partnerships, direction, and digital product development and integration across the Mediabrands network of agencies including UM, Initiative, and Reprise, in addition to strategic business units such as Mediabrands Content Studio, Magna, and Orion. Dizon will also be retaining his strategic leadership oversight of Reprise Philippines.

Dizon brings with him 14 years of digital and media experience, the last six of which across Mediabrands agencies UM and Reprise. Aside from his previous roles at Mediabrands, he also worked with MediaCom, PHD Singapore, and UPFRONT MEDIA.

Dizon shared, “We are firmly focused on the goal to provide our clients with the most progressive solutions. As the market continues to evolve, and the array of tools, technologies, and synergies open up even more opportunities; we are looking to provide seamless synergy across crafts and a thoughtful blending of expert insights. I’m looking forward to the many possibilities that lay ahead.”

Meanwhile, Tricia Camarillo-Quiambao, Mediabrands’ CEO for the Philippines, commented that Dizon has a strong track record of commercial business building and specialised digital craft leadership which includes pioneering work in the e-commerce space.

“The creation of this new role is a testament to the evolving needs of our client partners which is reflected in the structure of our organisation. Raymond’s extensive expertise and experience across multiple craft and categories make him perfectly poised to take on the broader strategic remit across the network of agencies,” said Camarillo-Quiambao.

Just recently, Mediabrands has announced the launch of the media industry’s first major transformation of automated systems for more than two decades. To bring the 20-month project to life, Mediabrands partnered with global software company UI Path, and information and technology services company, Cognizant. The transition fully automates repetitive manual tasks across Initiative and UM using robotic technology, providing an enhanced career path for talent and a stronger value proposition for clients.

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