The campaign will span Japan, China, South Korea, Taiwan, Hong Kong, and Mongolia, marking Asahi’s effort to tap into BLACKPINK’s international fanbase to boost brand visibility across the region.

BLACKPINK will appear in campaign materials developed in collaboration with Asahi Group subsidiaries as part of the company’s most extensive regional promotion to date. Set to begin rolling out in July, the campaign includes limited-edition Asahi Super Dry cans with original designs, promotional giveaways, and widespread advertising.

This marks both the first time Asahi Super Dry has launched a coordinated campaign across East Asia and the first instance of BLACKPINK serving as brand ambassadors for a beer brand.

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