Running from July to December 2026, the campaign will target travellers in Singapore, Hong Kong, Japan, and South Korea through Agoda’s digital platform, with the aim of boosting awareness and consideration of Taiwan as a travel destination.

The initiative will use Agoda’s digital marketing and traveller engagement capabilities to reach potential visitors during key stages of their travel planning, supporting the tourism authority’s efforts to promote Taiwan’s diverse destinations, festivals, and hospitality offerings.

Paul Shih, Singapore Office Director at the Taiwan Tourism Administration, said the collaboration supports the agency’s goal of showcasing Taiwan’s regional attractions to international travellers.

“This partnership with Agoda supports our mission to showcase Taiwan’s diverse regions, local festivals, and quality hospitality offerings to international travelers.”

He added, “Through this campaign, we hope more travelers will discover Taiwan and be inspired to visit and experience the beauty of Taiwan.”

Damien Pfirsch, Chief Commercial Officer at Agoda, said the partnership reflects a shared commitment to supporting Taiwan’s tourism growth while delivering value to travellers and the local tourism industry.

The campaign also places emphasis on promoting responsible tourism by helping travellers make informed decisions while exploring Taiwan. 

As part of the initiative, Agoda will feature accommodation offers and curated travel deals for the destination.

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