The outlet, which opened on December 19, is located at 6922 Hollywood Blvd, Suite 107, Los Angeles, and offers Mixue’s core range of ice cream, pure tea, fruit tea, milk tea and freshly brewed coffee, with customisable sugar levels and toppings. 

To mark the opening, Mixue hosted a series of launch activities including street pop-ups featuring its Snow King mascot, themed photo experiences, and promotional giveaways, drawing strong interest from local consumers.

Mixue began its international expansion in 2018 with its first overseas store in Hanoi, Vietnam. 

The brand now operates stores outside China across 13 countries, including Australia, Japan, South Korea, Thailand, Malaysia, and Singapore. 

MIXUE Group currently operates more than 53,000 stores worldwide, making it one of the largest freshly made beverage chains by store count. 

The US opening further extends its global footprint.

“Mixue is actively advancing its global strategy. Given the substantial market potential in the United States, the first store serves as a starting point. Moving forward, the company will steadily expand its store footprint, allowing more local consumers to enjoy high-quality, affordable drinks,” the head of Mixue U.S. said at the opening.

The company attributes its growth to a vertically integrated supply chain supported by digital systems that manage quality control from ingredient sourcing to distribution. 

Looking ahead, Mixue plans to expand further across the US with stores in New York set to open in the coming days.

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