The recent announcement comes during the course of the global pandemic, where small-medium enterprises (SMEs) are pushing their businesses online, and in line with Facebook’s launch of Facebook Shops last May this year, which allows brands to showcase their products on their Facebook page and Instagram profile in a way that feels native and tailored to the brand image.

“We are excited to work with Facebook to offer direct access to Facebook Shops. We are committed to helping our merchants grow and leverage omnichannel means to spur their own growth amidst these challenging times. We firmly believe that this partnership will help our merchants to be better attuned to their customers’ needs and ultimately, empower them to grow and scale their businesses,” said Jeff Lim, general manager for SHOPLINE Singapore.

As SHOPLINE is one of the few Facebook partners in APAC that integrate the business extension, SHOPLINE merchants are also enabled connect to customers via Messenger and WhatsApp, increase business’s product visibility, and sync more data fields, such as age group, material, brand, gender, Google and Facebook product category.

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