The appointment will take effect on 5 April this year.

According to CDO’s vice president for marketing Theresa Chong, UM’s pitch stood out bringing “strategic thinking and marketing science capabilities as a key differentiator.”

“We were impressed by UM’s ideas, strategies, and use of data analytics. More importantly, their knowledge, skills, and demonstrated track record gave us confidence that we can successfully work together to future-proof our business in a rapidly changing media and technology landscape,” Chong stated.

CDO has a company background of 45 years serving Filipino families with its signature brands and quality products that include CDO Funtastyk Tocino, CDO Karne Norte, Highlands, San Marino, and Danes.

“CDO is a heritage brand in the Philippines. An inspiring, family-oriented success story that is both firmly entrenched in local culture, but also agile enough to engage a whole new generation,” said Reena Francisco, managing director of UM Philippines.

“There was a great cultural fit and value alignment between UM and CDO which has the whole team at UM Philippines excited to build a long-lasting, and successful partnership together,” Francisco added.

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