Ritchie, who joined Jellysmack last year as ANZ and SEA country manager, previously held executive roles at Google and Taboola, and was at the helm when Jellysmack launched its Creator Program in Australia last October.

Commenting on his new role, Ritchie said: “Creators across Australia, New Zealand and Asia are having incredible success, not just on a local level but with fans and subscribers across the globe. In Australia alone there are 6 million content creators, which has grown by 48% since 2020. There are 18.5 million content creators in Japan and 17.5 million in South Korea.”

He added, “However, there is a big difference between a content creator and a successful content creator who can make a living from doing what they love. This is where Jellysmack can help by growing new audiences and revenue streams for local creators and I’m looking forward to growing our presence in the Asia Pacific region even further.” 

Meanwhile, Youri Hazanov, chief international officer at Jellysmack, commented, “Growing the creator economy across Asia Pacific is a top priority for Jellysmack, and following the success Ritchie has driven across ANZ and Southeast Asia, we are delighted to have him take the reins of the region.”

Jellysmack has partnered with over Australian and New Zealand content creators since the company launched here last October, including some of the biggest YouTubers such as How Ridiculous, JoshDub, Whippy, Vincenzo’s Plate, Indigo Traveller, Living Big in a Tiny House and How to Cook That. 

The company has also expanded its Asia Pacific presence, signing popular creators such as Junya who is Japan’s biggest YouTuber, TikToker, JianHao Tan from Singapore and Food Kingdom in Korea. 

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