The campaign centred on unveiling the new Cheesy Yumburger line’s expansion, including the Original Cheesy Yumburger, which comes with cheese and the brand’s signature sauce, and the Special Cheesy Yumburger, adding ketchup, pickles, and onions. 

The girl group first collaborated with the brand in June of last year, as the new face for the Yumburger line. This second collaboration, although available for a limited period, covers dine-in, take-out, and delivery channels starting October 1, nationwide.

Pam Reyes, assistant vice president at Jollibee Philippines, said, “Fans have always loved the Cheesy Yumburger for its beefy patty and cheesy goodness. With this limited-time offer, we’re giving them more ways to enjoy it — either sticking with the Original or switching things up with the bold Special variant.”

Early this year, Jollibee also unveiled its new corporate brand identity, ‘JoyMark’, reflecting a strengthened focus on spreading joy through the collective strength of its diverse restaurant brand portfolio.

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