WhatsApp Marketing Masterclass: Leveraging Proven Strategies for Effective Customer Engagement

5 December 2024 | 9:00AM - 12:00NN MYT | Sheraton Petaling Jaya, Malaysia

In today’s dynamic digital landscape, where personalised experiences reign supreme, how are marketers leveraging WhatsApp in their customer engagement strategies?

Embark on a journey to harness the full potential of WhatsApp for Business, the dynamic platform that helps your brand from discovery to re-engagement, upselling, and beyond. This comprehensive workshop dives deep into every aspect you need to master in WhatsApp Marketing.

MARKETECH APAC, along with Bird, is hosting ‘WhatsApp Marketing Masterclass: Leveraging Proven Strategies for Effective Customer Engagement.’

Get ready to revolutionise your WhatsApp marketing strategy with the power of AI! Join us to discover how AI-powered tools can transform your customer engagement game – automate support and engagement with chatbots, create personalised messaging with AI-driven content generation, gain deeper customer insights with AI-powered sentiment analysis, and optimise engagement with predictive analytics. Don’t miss this opportunity to unlock the full potential of WhatsApp and AI, and take your marketing to the next level!

Workshop Agenda

9:00 AM

to 9:30 AM

Registration & Networking

9:30 AM

to 9:45 AM

Introduction to WhatsApp for Business

Defining objectives: from discovery to re-engagement, to upsell/cross-sell, and more
Understanding WhatsApp Business Accounts (WABA): setup, timeframes, and unveiling costs

9:45 AM

to 10:00 AM

Getting Started: Harnessing Your Ultimate Weapon and the Best Practices

Ideas to Steal: WhatsApp Marketing Best Practices
1. When is it good, what does good look like, and who’s doing good work
2. When it is not useful
Assess: Understanding first-party data – Database, formats, and consent
Activate:
1. What are you currently capturing; what you need
2. What can you do with what you have
3. What can you do if you don’t have mobile numbers?

10:00 AM

to 10:20 AM

Where WhatsApp Shines

Navigate the possibilities of different channels and ads:
1. Phone to IVR: Expand exposure of IVR deflection of WhatsApp
2. Website and In-app
3. QR code and Wa.me short codes
4. Conversational ads: Click to chat

10:20 AM

to 10:30 AM

Broadcasts vs Personalised: Why, When, How, Who

10:30 AM

to 10:50 AM

Mastering Messaging

Examples of what type of content works for your specific objectives

10:50 AM

to 11:00 AM

Break

11:00 AM

to 11:40 AM

In the spotlight: Case Study

Use Cases
1. Lessons learnt, wins, how-to, objectives, and what would you do different

11:40 AM

to 12:00 NN

Balancing: Data privacy, Opt-ins, and Opt-outs

12:00 NN

to 12:30 PM

Lunch

KEY TAKEAWAYS

Mastering WhatsApp for Business: From objectives to what you need and what you already have.

The best practices on data privacy and maximising data-driven approaches.

Where WhatsApp Shines: the Where, When, Why, How, and Who of WhatsApp Marketing.

Implement in the Lab! Trying out the proven strategies to enhance customer engagement.

Ready to Level Up Your WhatsApp Marketing Game?

Meet Your Expert Trainer

Merlvin Tan

Regional Director | Bird

Merlvin specialises in solving business problems through automated, hyper-personalised and scalable communications solutions: such as SMS, Email, Voice and Chat-apps like Whatsapp, Viber and others. Merlvin has been driving Digital Transformation and Communication solutions for Enterprises in industries such as Banking, FinTech, Retail, eCommerce, and Government. He has recently worked with the largest eCommerce player in APAC and one of the largest Banks in Southeast Asia.

Who Should Attend?

The WhatsApp Marketing Masterclass: Leveraging Proven Strategies for Effective Customer Engagement workshop is designed for marketing professionals, business owners, entrepreneurs, and anyone seeking to enhance their customer engagement through the power of WhatsApp. Whether you’re a beginner looking to understand the fundamentals of WhatsApp marketing or an experienced marketer aiming to refine your strategies, this workshop caters to all levels of expertise.

Testimonials

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REGISTER YOUR INTEREST

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FAQs

How much is the training fee to attend this workshop?

There is no fee at all. MARKETECH APAC will carefully select the participants to attend this course at no cost.

Is my registration confirmed upon filling out the form?

No, MARKETECH APAC Team will send you a confirmation email if you’re registration is confirmed. You will receive an email 1 week after you register your interest. Please note that as this workshop is offered free of charge to select brands, our objective is to accommodate 1 representative per company. This approach is designed to optimise the learning prospects for a broader range of companies.

Will I receive a certificate of attendance?

Yes, we will send the digital certificate of attendance around 1 week after the workshop.