What's Next Series

About

Trends in the vast and fast-paced marketing industry are constantly changing, and we have seen how brands are continually taken aback by all these new marketing innovations. Now, our goal is to provide the marketing industry with the knowledge they need in order to face WHAT’S NEXT in the coming year with confidence.

MARKETECH APAC’s “What’s NEXT” series is a 4-month series of activities featuring industry leaders from innovative brands to share their marketing insights and predictions for the coming year. It starts from November 2022 to February 2023.

The series aims to provide marketers with actionable insights to future-proof their marketing strategies through webinar series, interview series, thought-leadership articles, and events such as hybrid conferences and roundtables.

Topics

Digital

  • Why Integrating a Digital “Customer-First” Approach is the Future Sustainable Model
  • Zero-Party Data-How zero-party data play a big role in a cookie-less world
  • Delay of Cookie Removal by Google – How can marketers prepare in the waiting

Research

  • Building Hybrid Models for Market Research in the Post-Pandemic Era
  • Fueling Marketing Opportunities in 2023: Future Trends to look out for in Marketing Research
  • Statistically Speaking: Why AI-Powered Marketing Research Tools

Events

  • Metaverse Expos: Jump on the immersive experience hype-wagon
  • The Comeback of Experiential Marketing in the New Normal
  • Future-proofing your event strategies in the Post-Pandemic Era

Esport

  • The Booming Market: Seizing Esports Marketing Advantages in 2023
  • Reshaping influencer marketing with Esports Superstars
  • The Evolution of the Esports Community: How Brands can Better Play the game

Customer Engagement

Trend-setters: Why moment marketing is the next best customer engagement strategy

B2B

  • The Big Role of Enterprise Influencer in the B2B Space
  • Your B2B customers are also human: What your campaign message needs in 2023
  • Crafting content strategy that facilitates the journey to purchase in B2B

E-commerce

  • Live commerce in 2023: Uncovering new value in brand-consumer interactivity
  • Future-Proofing Social Commerce Strategies Across Trending Platforms
  • Gamification in e-commerce: how to play the game?

Metaverse

  • Virtual Humans in 2023: Leveraging Artificial To Humanise Your Brand
  • The Metaverse Puzzle: Building a Brand in a Decentralised Virtual Ecosystem
  • How to create a 360° customer journey in the metaverse?

Webinars

Watch out as we list down all the webinars for What’s Next Series.
If you want to partner with us please reach out to
[email protected].

What’s NEXT 2023: Events in Asia Pacific

November 3, 2022 | 2:00 pm SGT

Hear from Dentsu Creative India, Generali Philippines, Hubilo, South China Morning Post

Learn more

What’s NEXT 2023: Influencer Marketing in APAC

November 8, 2022 | 2:00 pm GMT+8

Hear from HP Australia & New Zealand, L'Oréal Philippines, Vamp, VaynerMedia Asia Pacific, MARKETECH APAC

Learn more

What’s NEXT 2023: Metaverse Marketing Activations in APAC

November 29, 2022 | 2:00 pm SGT

Hear from Accenture Song, HSBC, Talkwalker, Virtue Worldwide, MARKETECH APAC

Learn more

Access On-Demand

What’s NEXT 2023: Events in Asia Pacific

November 3, 2022 | 2:00 pm SGT

Hear from Dentsu Creative India, Generali Philippines, Hubilo, South China Morning Post

Learn more

What’s NEXT 2023: Influencer Marketing in APAC

November 8, 2022 | 2:00 pm GMT+8

Hear from HP Australia & New Zealand, L'Oréal Philippines, Vamp, VaynerMedia Asia Pacific, MARKETECH APAC

Learn more

What’s NEXT 2023: Metaverse Marketing Activations in APAC

November 29, 2022 | 2:00 pm SGT

Hear from Accenture Song, HSBC, Talkwalker, Virtue Worldwide, MARKETECH APAC

Learn more

Hybrid Regional Conference

What's NEXT 2023: Marketing in Asia Pacific

Hybrid Conference | Manila | February 28 - March 1, 2023

Watch our space as we launch the conference by the end of this month.

INTERVIEWS

Crossing the bridge from physical to digital has become possible and even better with the Metaverse. From tech giants to retailers to startups, companies and brands from various industries are taking the phygital scene as their personal playground—and we are here to discuss the endless possibilities marketing innovators could create in this immersive, virtual space.

Learn more about the Marketing in the Metaverse with APAC Chief Digital Officer at BCW Global, Joe Peng; Regional Chief Creative Officer and Chief Product Officer at Lion & Lion, Cheelip Ong; and Head of Innovation and Yahoo Creative Studios, Zoe Cocker.

Read more about the series here.

AirAsia is dedicated to preparing for a future in which people’s comfort, convenience, and trust are prioritised through the expansion of their e-hailing services.

Deep diving into their new gender inclusivity feature, AirAsia delves into what’s NEXT in providing the best customer experience in 2023.

Chiew Shan Lim, AirAsia’s Regional CEO, tells us why AirAsia Ride isn’t your typical e-hailing service. Learn more about how the platform intends to do things differently in order to reshape the transportation landscape in their markets, not just for consumers but for drivers as well.

You can also listen to the conversation here.

PARTNERS

Webinar Partners

Hubilo

Hubilo is the event professional’s event platform for live, hybrid, and virtual events. Founded over 5 years ago to revolutionize engagement at in-person events, the company makes it easy to bring people together anywhere, anytime. Hubilo’s powerful engagement features, personal client experience team, and custom branding tools have helped create over 12K events and counting. Headquartered in Bangalore and San Francisco, Hubilo’s nearly 400 employees are dedicated to co-creating the world’s most important events: yours.

Talkwalker

Talkwalker is the #1 consumer intelligence company and is dedicated to helping brands close the gap between brand and consumer. Recognized as a Leader in Consumer Intelligence and Social Listening, Talkwalker brings together market-leading social analytics and AI technology, with unstructured data expertise, and a global team of insights analysts and data storytellers.

Vamp

Founded in 2015, Vamp connects brands with influential creators to make collaboration simple. Since our launch, we’ve built an end-to-end influencer marketing platform, grown to a global network of 45,000+ creators, achieved official partner status with Instagram, Meta, TikTok and YouTube, and worked with some amazing brands like Adobe, Converse, Diageo, Estée Lauder, and Samsung to name a few. We’ve scaled to eight offices globally and are proud to be recognized by Deloitte as one of the fastest-growing tech companies in Asia Pacific. Learn more at vamp.com. 

Intrested to partner with us?
Please fill out the form.

 

"*" indicates required fields

By submitting the form, I understand MARKETECH APAC's Terms & Conditions & Cookie & Privacy Policy. Please note that your consent is voluntary and you are under no obligation to opt-in. Even if you choose to consent now, you are welcome to come back and opt-out at any time.
Agreement*

CONTACT US

Office Address

518 Antara Bldg Mirea Residences, Amang Rodriguez Ave. Brgy. Santolan, Pasig City, Philippines 1610

+63 917 319 5762

© MARKETECH APAC. All rights reserved.