What’s NEXT 2023: Metaverse Marketing Activations in APAC

Ramakrishnan C.N.

Managing Director (SEA) & Metaverse Lead | Accenture Song

Rama is the Managing Director of Accenture Song (SEA) and Metaverse Lead.

A Senior business leader with more than 20 years of experience in Business Development, Metaverse, Extended Reality, Brand Management, Creative, Sales & Marketing, Technology and Marketing Consulting. Bringing strategic expertise across the above disciplines to help market and grow top brands in the world. Worked in local and regional management in diversified industries, geographies and with large multicultural teams and P&L management. Built Entropia XR from ground-up to become the fastest growing XR service offering in the region and winning the highest number of Marketing and Enterprise awards in just 2 years of starting.

Amrita Mallik

Vice President | HSBC

Amrita is an Innovation & Transformation executive with 15+ years’ experience in the IT/Banking industry, spanning across business analysis, subject matter consulting, solution designing, project management, and leading & supporting various initiatives for Global clients. Currently, she is working in the emerging technologies space for Innovation, Global Functions at HSBC, leading various Metaverse proof of concepts, raising awareness for executive members & colleagues across the bank about the underlying technologies and identifying use cases for the Bank.

Benjamin Soubies

Managing Director, APAC & Japan | Talkwalker

Benjamin Soubies has experience in multiple industry sectors and countries, engaging with C-Level Executives and understanding what they need to drive true business outcomes. Ben enjoys following the impact of information technology in business and society. Having worked for TBWA, Gartner and Talkwalker, Ben brings significant market research experience to the table. As the managing director for APAC & Japan at Talkwalker, Ben advises organisations on best practices in monitoring, measuring and analysing online conversations.

Chris Gurney

Group Creative Director, APAC | Virtue Worldwide

Chris’s experience spans multiple categories, brands, disciplines, and cultures - throughout Asia. A creative leader, advisor, start-up investor in sustainable energy, and avid crypto art collector/creator. His key focus as Virtue’s APAC Group Creative Director is innovating brand experiences for audiences across new media & digital content platforms – inside culture, out.

Joven Barceñas

Founder & CEO (Moderator) | MARKETECH APAC

Joven is the founder and the current CEO of Wecon Asia Marketing Consultancy, publisher of MARKETECH APAC. He has been in the marketing and B2B business development fields and has built a strong industry network in Asia Pacific throughout his 10-year career in Singapore before building the MARKETECH APAC brand. He is passionate about media, marketing, and technology.