Omnichannel Journey Mapping: Connecting the CX Dots in 2023

Always-on and digital-first. Two buzzwords that marketers today are very aware of and striving towards. But with all the solutions out there for omnichannel journey mapping, how do you know it’s the one? How do you know that you are following the ideal map to each step of your customer’s interaction with your brand?

This panel discussion will dive into creating the seamless customer buying journey for any channel that adapts, bridges silos, is always-on, and is digital-first – with top marketing leaders across Southeast Asia.

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Speakers

Iris Lee (1)

Iris Lee

Regional Brand Director
|
CARSOME
Linkedin
Here

About Iris Lee

Iris Lee is the Regional Brand Director at CARSOME, overseeing brand strategy and communications, social media, and content.  During her career, Iris has held several leadership positions, including Head of Brand Communications and Head of Marketing Strategy for iMoney Group. She was a content editor early in her career. She has over 10 years of experience in developing and strategizing for content.

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Bea Atienza

Bea Atienza

Impactful Brand Experience Lead
|
Colgate-Palmolive
Linkedin
Here

About Bea Atienza

Bea is an award-winning digital strategist with expertise in innovating brand experiences through digital transformation. Over the past 18+ years, she has led local, regional and global remits with senior roles in Manila, Shanghai and Singapore.

As Impactful Brand Experience (IBE) Leader at Colgate-Palmolive Philippines, she leads integrated performance media strategy and brand ecosystem development. Prior to CPPI, she was Chief Strategy Officer at Dentsu Philippines and concurrently General Manager at iProspect. She previously held planning leadership positions at Edelman Digital Singapore, Wunderman Singapore and McCann Shanghai / Manila.

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_WEBINAR SPEAKERS 200X200 (4)

Merlvin Tan

Team Lead – APAC Sales
|
MessageBird
Linkedin
Here

About Merlvin Tan

Merlvin specialises in solving business problems through automated, hyper-personalised and scalable communications solutions: such as SMS, Email, Voice and Chat-apps like Whatsapp, Viber and others. Merlvin has been driving Digital Transformation and Communication solutions for Enterprises in industries such as Banking, FinTech, Retail, eCommerce, and Government. He has recently worked with the largest eCommerce player in APAC and one of the largest Banks in Southeast Asia.

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Nancy Almasco

Nancy Almasco

Marketing Director
|
FlowerStore.ph
Linkedin
Here

About Nancy Almasco

Nancy has over 10 years of experience in digital marketing and e-commerce. She enables businesses to scale and disrupt the competitive landscape with strategies based on data and consumer insight. She is currently the Marketing Director of FlowerStore.ph, the Philippines’ #1 Online Gift Store. Nancy is set to launch her own digital firm which focuses on providing services to SMEs, startups, and scaleups.

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Neha_EW icon

Neha Bhasin

Director of Brand Communications
|
ZALORA Group
Linkedin

About Neha Bhasin

With 17 years of content strategy, brand development and digital advertising experience, Neha started her career with an award-winning streak at Cosmopolitan, Marie Claire, and Maxim. With key leadership positions at Amazon India Fashion and Myntra-Jabong, she led industry-defining concepts in India’s Fashion eCommerce market.

She spearheaded ZALORA’s 2022 ZALORAYA and Beauty festival campaigns, clinching prestigious Mob-Ex Award accolades. Neha lives and breathes fashion, attributing her industry impact to the exceptional organizations she helped build.

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