Omnichannel Journey Mapping: Connecting the CX Dots in 2023

May 25, 2023 |

2:00 pm

SGT |

60 minutes

Always-on and digital-first. Two buzzwords that marketers today are very aware of and striving towards. But with all the solutions out there for omnichannel journey mapping, how do you know it’s the one? How do you know that you are following the ideal map to each step of your customer’s interaction with your brand?

This panel discussion will dive into creating the seamless customer buying journey for any channel that adapts, bridges silos, is always-on, and is digital-first – with top marketing leaders across Southeast Asia.

Agenda

May 25, 2023

02:00 PM - 02:20 PM SGT
KEYNOTE PRESENTATION: CREATE A SEAMLESS BRAND EXPERIENCE: CHARTING YOUR OMNICHANNEL ENGAGEMENT STRATEGIES

Marketers know that linear user journeys are dead. Users control their own journeys and how. The best marketers look to identify and reduce points of friction in this customer journey, but we don’t always know where to start.

Join us in this session to better understand what omnichannel should mean to you, what tools and resources you have at your disposal and how to bring it all together.

Learn from real-life examples of brands that are benefiting from it.

Merlvin Tan

Team Lead - APAC Sales | MessageBird

May 25, 2023

02:20 PM - 03:00 PM SGT
Panel Discussion: Solving the Omnichannel Conundrum: Creating a seamless customer journey in an always-on digital sphere
  • Linear is dead: Making sense of a customer journey that can start from anywhere — and lead to any channel
  • Alleviating friction: Meeting where the customers are in an always-on and digital-first buying journey
  • Bridging the silos: Integrating consumer data off different channels in the omnichannel structure 
  • Adapting the engagement: Operationalising the omnichannel path for brands’ different use cases
Iris Lee

Regional Brand Director | CARSOME

Bea Atienza

Impactful Brand Experience Lead | Colgate-Palmolive

Nancy Almasco

Marketing Director | FlowerStore.ph

Neha Bhasin

Director of Brand Communications | ZALORA Group

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Speakers

Iris Lee
Regional Brand Director | CARSOME
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About Iris Lee

Iris Lee

Regional Brand Director | CARSOME

Iris Lee is the Regional Brand Director at CARSOME, overseeing brand strategy and communications, social media, and content.  During her career, Iris has held several leadership positions, including Head of Brand Communications and Head of Marketing Strategy for iMoney Group. She was a content editor early in her career. She has over 10 years of experience in developing and strategizing for content.

Bea Atienza
Impactful Brand Experience Lead | Colgate-Palmolive
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About Bea Atienza

Bea Atienza

Impactful Brand Experience Lead | Colgate-Palmolive

Bea is an award-winning digital strategist with expertise in innovating brand experiences through digital transformation. Over the past 18+ years, she has led local, regional and global remits with senior roles in Manila, Shanghai and Singapore. As Impactful Brand Experience (IBE) Leader at Colgate-Palmolive Philippines, she leads integrated performance media strategy and brand ecosystem development. Prior to CPPI, she was Chief Strategy Officer at Dentsu Philippines and concurrently General Manager at iProspect. She previously held planning leadership positions at Edelman Digital Singapore, Wunderman Singapore and McCann Shanghai / Manila.

Merlvin Tan
Team Lead - APAC Sales | MessageBird
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About Merlvin Tan

Merlvin Tan

Team Lead - APAC Sales | MessageBird

Merlvin specialises in solving business problems through automated, hyper-personalised and scalable communications solutions: such as SMS, Email, Voice and Chat-apps like Whatsapp, Viber and others. Merlvin has been driving Digital Transformation and Communication solutions for Enterprises in industries such as Banking, FinTech, Retail, eCommerce, and Government. He has recently worked with the largest eCommerce player in APAC and one of the largest Banks in Southeast Asia.

Nancy Almasco
Marketing Director | FlowerStore.ph
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About Nancy Almasco

Nancy Almasco

Marketing Director | FlowerStore.ph

Nancy has over 10 years of experience in digital marketing and e-commerce. She enables businesses to scale and disrupt the competitive landscape with strategies based on data and consumer insight. She is currently the Marketing Director of FlowerStore.ph, the Philippines’ #1 Online Gift Store. Nancy is set to launch her own digital firm which focuses on providing services to SMEs, startups, and scaleups.

Neha Bhasin
Director of Brand Communications | ZALORA Group
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About Neha Bhasin

Neha Bhasin

Director of Brand Communications | ZALORA Group

With 17 years of content strategy, brand development and digital advertising experience, Neha started her career with an award-winning streak at Cosmopolitan, Marie Claire, and Maxim. With key leadership positions at Amazon India Fashion and Myntra-Jabong, she led industry-defining concepts in India’s Fashion eCommerce market. She spearheaded ZALORA’s 2022 ZALORAYA and Beauty festival campaigns, clinching prestigious Mob-Ex Award accolades. Neha lives and breathes fashion, attributing her industry impact to the exceptional organizations she helped build.

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