Conversational Marketing: Connecting the CX Dots in 2023

Establishing real-time interactions with consumers allows brands to create deeper relationships in a more personalised way. This calls for the commitment of brands to support their evolving needs. 

With the growth of conversational marketing, brands are gaining higher customer engagement and loyalty amongst consumers, securing competent lead generation that can bolster marketing initiatives.

MARKETECH APAC brings together industry leaders from across Southeast Asia to deep dive into what conversational marketing is, and what you need to know and how it can impact your business.

Register

By submitting the form, I understand MARKETECH APAC's Terms & Conditions & Cookie & Privacy Policy. Opt in to receive email marketing tips, insights, invitations, product updates, and more via email from MARKETECH APAC & Braze.Please note that your consent is voluntary and you are under no obligation to opt-in. Even if you choose to consent now, you are welcome to come back and opt-out at any time.
Agreement(Required)
This field is for validation purposes and should be left unchanged.

Speakers

Jia _ Landing Page

Jia Nina

Country Marketing Head, Malaysia
|
BigPay
Linkedin
Here

About Jia Nina

Jia Nina is the Country Marketing Head of BigPay Malaysia, marketing to over 1.5million users as BigPay remains as one of the fastest growing neobank in ASEAN.

At BigPay, she has led high impact projects that include presenting BigPay to the Malaysian Prime Minister, partnering with MOF Malaysia to digitally onboard over 2million youths, championing financial inclusion for Malaysian B40 income groups in partnership with MDEC, while building strategic partnerships with mega brands such as airasia, Shopee, and, ZALORA.

Jia holds a Bachelor of Laws (Hons) degree from Northumbria University, Newcastle, UK.

56189

_WEBINAR SPEAKERS 200X200 (4)

Merlvin Tan

Team Lead – APAC Sales
|
MessageBird
Linkedin
Here

About Merlvin Tan

Merlvin specialises in solving business problems through automated, hyper-personalised and scalable communications solutions: such as SMS, Email, Voice and Chat-apps like Whatsapp, Viber and others. Merlvin has been driving Digital Transformation and Communication solutions for Enterprises in industries such as Banking, FinTech, Retail, eCommerce, and Government. He has recently worked with the largest eCommerce player in APAC and one of the largest Banks in Southeast Asia.

70373

‘Preety’ Maneerat Rattiwarakorn

‘Preety’ Maneerat Rattiwarakorn

Partner Manager, Business Messaging, APAC
|
Meta
Linkedin
Here

About ‘Preety’ Maneerat Rattiwarakorn

As a Partner Manager, Preety enables global partners across APAC to build great business messaging experiences on WhatsApp Instagram and Messenger that help them connect with their consumers and generate positive business results. She has over 14 years of work experience in business messaging and advertising technology industries.

71905

_WEBINAR SPEAKERS 200X200 (5)

David Harling

Managing Director
|
MoneySmart Group
Linkedin
Here

About David Harling

David has over 17 years of marketing experience across multiple online categories, both in-house and agency side. He is currently the managing director for the MoneySmart Group based in Singapore. David has also previously worked with Google and other international global brands, and has now become one of the most established marketing leaders in the region.

70549

Raenald De Jesus_200x200

Raenald Renz De Jesus

Head of Marketing, Philippines
|
ShopBack
Linkedin
Here

About Raenald Renz De Jesus

No bio found.

70621

Loading...

Share this webinar:

Related Articles

Vivo’s Diwali campaign celebrates joy of family reunions in time for brand’s 10th anniversary
Marketing South Asia

Vivo’s Diwali campaign celebrates joy of family reunions in time for brand’s 10th anniversary

October 9, 2024
|
In partnership with FCB India, Vivo’s campaign highlights the brand’s commitment to building meaningful connections.
content barbour
Marketing APAC

Barbour partners with CONTEN.T to launch first-ever mobile game for Gen Z engagement

October 9, 2024
|
English luxury lifestyle brand Barbour has partnered with digital experience agency CONTEN.T to create its first-ever mobile game, aiming to engage Gen Z consumers as part of the brand’s 130th-anniversary celebrations.
WPP, Roblox team up to unlock potential of immersive media, gaming for global brands
Marketing Global

WPP, Roblox team up to unlock potential of immersive media, gaming for global brands

October 9, 2024
|
Roblox will also develop innovative ways for WPP’s creative agencies to utilise Roblox’s platform as a creative engine and partner with Roblox creators.
AirAsia brand co. names Ta-ku as creative director
Marketing Southeast Asia

AirAsia brand co. names Ta-ku as creative director

October 9, 2024
|
Ta-ku will spearhead the creation of solutions while overseeing AirAsia’s creative strategy.
OpenAI opens up second Asia office in Singapore, to serve as regional hub
Marketing Southeast Asia

OpenAI to open up second Asia office in Singapore, to serve as regional hub

October 9, 2024
|
OpenAI will also collaborate with AI Singapore, the city-state’s national AI initiative, on generative AI models tailored to the cultures and languages of Southeast Asia. 
Laura Greally named as PubMatic’s new marketing director for APAC
Marketing APAC

Laura Greally named as PubMatic’s new marketing director for APAC

October 9, 2024
|
With nearly two decades of experience in B2B marketing and deep expertise in the digital advertising and publishing industries, Greally brings a wealth of knowledge to PubMatic. 
skailed-impressive
Technology ANZ

Impressive launches Skailed, boosting e-commerce with scalable SEO automation

October 9, 2024
|
Impressive, an Australia-based digital marketing agency, has unveiled Skailed, a cutting-edge SEO tool that automates the research and creation of SEO-optimised landing pages, offering businesses a powerful solution to enhance online visibility and drive conversions.
Dentsu India appoints Abhirup Datta as CEO of performance media solutions to boost performance marketing
Marketing South Asia

Dentsu India appoints Abhirup Datta as CEO of performance media solutions

October 9, 2024
|
In his new role, Datta focuses on driving sales at the performance marketing and digital media agency Sokrati.
gnc watsons partnership
Marketing Southeast Asia

Global wellness brand GNC partners with Watsons to mark its comeback in Singapore market

October 8, 2024
|
After a three-year absence from the Singapore market, global health and wellness brand GNC has formed a strategic partnership with Watsons Singapore to re-establish itself as a trusted choice for consumers dedicated to enhancing their well-being.
HK Express’ new brand campaign encourages travellers to experience more spontaneous getaways
Marketing East Asia

HK Express’ new brand campaign encourages travellers to experience more spontaneous getaways

October 8, 2024
|
For the brand, they believe that travelling is an art of living, whether our travellers are culinary enthusiasts, adventurers, or travellers who need a get-away form the hustle bustle, the choice is yours.
MARKETECH APAC convenes industry leaders in webinar to unravel conversational marketing best practices
Main Feature Marketing APAC

MARKETECH APAC convenes industry leaders in webinar to unravel conversational marketing best practices

May 9, 2023
|
To kick off MessageBird and MARKETECH APAC’s webinar series, Connecting the CX Dots in 2023, the said first leg of the industry event put the spotlight on conversational marketing.
SEA webinar this April to put spotlight on challenges, opportunities in conversational marketing
Main Feature Marketing APAC

SEA webinar this April to put spotlight on challenges, opportunities in conversational marketing

April 19, 2023
|
This April 27, MARKETECH APAC will be laying out the virtual stage to talk about the increasing importance of activating two-way communication between brands and consumers.
SEA marketers get a helping hand in connecting their ‘CX Dots’ via three-part webinar series
Main Feature Marketing Southeast Asia

SEA marketers get a helping hand in connecting their ‘CX Dots’ via three-part webinar series

March 29, 2023
|
To be kicked off this April, the 'Connecting the CX Dots in 2023' webinar series will be setting up the virtual stage to discuss the top three crucial areas in customer experience today.
Marketech APAC

We deliver the latest marketing news,
trends, and best practices that serve
everyone in the industry whether you’re
from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines+63 917 319 5762
+63 917 319 5762

Content Pillars

Geographical Scope

The Publication

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Follow Us

Facebook Linkedin Youtube Spotify
© MARKETECH APAC. All rights reserved.