Connecting the CX Dots in 2023 Webinar Series

In building the ultimate customer experience, marketers have looked to technology and its advancements in finding new trends and strategies to rise above the market.

How can brands use CX as a competitive differentiator? We suggest, by making the most of conversational marketing, omnichannel journey mapping and understanding what intelligent and programmable emails can do for your business – let’s dive into these themes and learn from leading marketers how they are designing and delivering delightful CX.

Join us for this monthly webinar from April to June 2023, as MARKETECH APAC, in partnership with MessageBird, gather top marketing leaders across Southeast Asia in this exciting series. Together, let’s focus on things that matter!

Webinars

Conversational Marketing: Connecting the CX Dots in 2023

April 27, 2023 | 2:00 pm SGT

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Omnichannel Journey Mapping: Connecting the CX Dots in 2023

May 25, 2023 | 2:00 pm SGT

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Programmable Email: Connecting the CX Dots in 2023

June 21, 2023 | 2:00 pm SGT

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Programmable Email: Connecting the CX Dots in 2023

June 21, 2023 | 2:00 pm SGT

Nobody wants to receive the same email campaigns. Consumers of today want to be approached by their communication style, preferring to connect and relate with brands they support. 

It is essential for brands to successfully reach the inbox of their consumers, and be able to create more personalised experiences for them. The challenge arises, however, in getting an impressive impact from various generational cohorts.

To equip marketers in optimising their email marketing strategies, MARKETECH APAC invited top industry leaders in Southeast Asia to share their programmable email strategies that will help brands stay on par in the ever-evolving CX landscape.

Speakers

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Access on Demand

Conversational Marketing: Connecting the CX Dots in 2023

April 27, 2023 | 2:00 pm SGT

Establishing real-time interactions with consumers allows brands to create deeper relationships in a more personalised way. This calls for the commitment of brands to support their evolving needs. 

With the growth of conversational marketing, brands are gaining higher customer engagement and loyalty amongst consumers, securing competent lead generation that can bolster marketing initiatives.

MARKETECH APAC brings together industry leaders from across Southeast Asia to deep dive into what conversational marketing is, and what you need to know and how it can impact your business.

Speakers

Jia Nina

Country Marketing Head, Malaysia | BigPay

Merlvin Tan

Team Lead - APAC Sales | MessageBird

‘Preety’ Maneerat Rattiwarakorn
‘Preety’ Maneerat Rattiwarakorn

Partner Manager, Business Messaging, APAC | Meta

David Harling

Managing Director | MoneySmart Group

Raenald Renz De Jesus

Head of Marketing, Philippines | ShopBack

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Omnichannel Journey Mapping: Connecting the CX Dots in 2023

May 25, 2023 | 2:00 pm SGT

Always-on and digital-first. Two buzzwords that marketers today are very aware of and striving towards. But with all the solutions out there for omnichannel journey mapping, how do you know it’s the one? How do you know that you are following the ideal map to each step of your customer’s interaction with your brand?

This panel discussion will dive into creating the seamless customer buying journey for any channel that adapts, bridges silos, is always-on, and is digital-first – with top marketing leaders across Southeast Asia.

Speakers

Iris Lee

Regional Brand Director | CARSOME

Bea Atienza

Impactful Brand Experience Lead | Colgate-Palmolive

Merlvin Tan

Team Lead - APAC Sales | MessageBird

Nancy Almasco

Marketing Director | FlowerStore.ph

Neha Bhasin

Director of Brand Communications | ZALORA Group

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Partners

https://marketech-apac.com/wp-content/uploads/2022/02/MessageBird_sponsor_logo.png

MessageBird

MessageBird’s mission is to create a world where communicating with a business is as easy as talking with a friend. We power communication between businesses and their customers — across any channel, always with the right context, and on every corner of the planet. If you’ve ever ordered takeaway, returned a package, contacted customer service, or requested a login code, it’s almost guaranteed your interactions have been powered by MessageBird’s technology.

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