The post From omnichannel to performance marketing discussions: Here’s everything that went down at “What’s NEXT in Marketing: Singapore 2025” appeared first on MARKETECH APAC.
]]>This vision of what lies ahead for the marketing and advertising scene this year is what the recently concluded What’s NEXT in Marketing: Singapore 2025 conference tackled. The event–part of the What’s NEXT in Marketing 2025 conference series–was held on 20 February at One Farrer Hotel, and provided brands and marketers with the latest insights, strategies, and tools to thrive in a constantly evolving industry.
Moreover, the conference offered attendees an exceptional opportunity to grow their network, refine their marketing approaches, and achieve success in the Singaporean market.
For the morning part of the conference, attendees were treated to a range of discussions–from predictive analytics and personalisation in marketing, transforming CX excellence to cultivate a customer-centric culture, as well as enhancing omnichannel platforms to strengthen brand strategy.
The speakers for the morning session included:
Meanwhile, the afternoon part of the conference focused on navigating the art of seamless customer journeys, AI-powered predictions amidst increased privacy concerns, driving success in performance marketing, amongst other topics. The speaker lineup for the afternoon sessions included:
The conference also included roundtable discussions, which allowed attendees to connect with industry peers, share valuable insights, and explore key marketing topics shaping the future of the industry including content marketing, conversational marketing, performance marketing, customer engagement, data & analytics, digital advertising, omnichannel marketing, generative AI, influencer marketing, customer insights, and digital transformation.
The moderators for the roundtable sessions included:
MARKETECH APAC’s What’s NEXT in Marketing: Singapore 2025 was made possible by sponsors Braze, Sparkline, Telesign, and Clickr; as well as event partners Digital Ark Creatives, GrabAds, Meiro, PR Newswire, and Sinch.
The conference was attended by 170 delegates representing brands from AirAsia, A*STAR, BBC Studios, Charles & Keith, Danone, Coda, Gardens by the Bay, Government Technology Agency (GovTech), Henkel, IMDA, JustCo Global, Lalamove, Mastercard, MyRepublic, OCBC, Raffles Hotel, Randstad Enterprise, Resorts World Sentosa, Samsung Electronics SEAO, Singtel, TADA Mobility Singapore, The Coca-Cola Company, The Walt Disney Company Southeast Asia Pte. Ltd., UOB, amongst others.
Joven Barceñas, founder and CEO at MARKETECH APAC, said, “Encouraging thought-provoking discussions has never been more essential, particularly in a time of unprecedented transformation and emerging opportunities. Your perspectives and contributions are invaluable as we collaborate to push boundaries, drive meaningful innovation, and create lasting change across the region and beyond.”
The conference is part of a five-part conference series, with the subsequent conferences listed as follows:
For sponsorship opportunities, please contact Joven Barceñas at [email protected].
For speaking opportunities for these conferences, contact Katherine Sy at [email protected]; and for registrations, reach out to Hans Policarpio at [email protected].
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]]>The post MARKETECH APAC unveils second instalment of ‘What’s NEXT in Marketing’ conference in Singapore, delving into the latest marketing trends appeared first on MARKETECH APAC.
]]>In Singapore, brands are increasingly embracing hyper-personalised strategies and leveraging modern and evolving technologies like AI to create seamless, engaging customer experiences. As consumer expectations evolve, marketers are focusing on omnichannel approaches that harmonise digital and physical interactions, from AI-driven personalisation to immersive experiences that resonate with Singapore’s digitally savvy audience.
To empower marketers in navigating Singapore’s ever-evolving marketing landscape, MARKETECH APAC is excited to bring back its highly anticipated conference to Lion City. Taking place on 20 February 2025 at One Farrer Hotel, ‘What’s NEXT in Marketing: Singapore 2025’ offers an exceptional platform for marketers to expand their networks, sharpen their strategies, and drive impactful success in the Singaporean market.
Building on the success of its previous edition, ‘What’s NEXT in Marketing: Singapore 2025’ continues to be a premier event in Singapore, equipping brands and marketers with cutting-edge insights, strategies, and tools to excel in a rapidly evolving industry.
In a dynamic day, industry leaders will gather to exchange insights, ignite innovation, and explore the future of marketing through keynote presentations, panel discussions, and interactive roundtables.
Headlining the conference are industry leaders such as:
To learn how to be part of this conference, click HERE for further details.
For sponsorship opportunities, please contact Joven Barceñas at [email protected].
For speaking opportunities, contact Katherine Sy at [email protected]; and for registrations, reach out to Pam Acevedo at [email protected].
The post MARKETECH APAC unveils second instalment of ‘What’s NEXT in Marketing’ conference in Singapore, delving into the latest marketing trends appeared first on MARKETECH APAC.
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