The move comes after Omnicom Group announced plans to retire the DDB brand worldwide following its acquisition of Interpublic Group.

Established in 1992 through a partnership between DDB Worldwide and Filipino-owned Advertising Marketing and Associates (AMA), DDB Group Philippines had served as the network’s local office for more than three decades.

Under its new identity, GGC Group Asia will continue to collaborate with Omnicom when required, providing clients with access to global marketing communications capabilities while operating independently.

The rebrand is named after Group Chairman and CEO Gil G. Chua, whose initials form the new company name. 

According to Chua, the transition represents an opportunity for the organisation to build on its legacy while embracing greater independence.

As part of the restructuring, several agencies within the network have also adopted new identities. 

DDB Philippines has been renamed Velocity+, DDB MNL becomes Alab MNL, and Tribal Worldwide Philippines will now operate as The Tribe.

Other agencies within the group, including Optimax Communications, Agile Intelligence, Ripple8, Touch XDA, and Bent and Buzz, will retain their existing brands.

The rebrand also includes the integration of several sister companies from the FCT Group, expanding the organisation’s footprint across business solutions, logistics, and marketing support services.

Following the consolidation, GGC Group Asia will comprise 14 companies operating across 18 offices nationwide, supported by more than 7,500 employees.

The company said the transition will not affect leadership structures, client relationships, existing contracts, or day-to-day operations.

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