Sydney, Australia – Sue Squillace has been appointed as the chief executive officer at Mediahub ANZ, following an agency leadership restructure after Andrew Livingston, executive director for Asia-Pacific has resigned from his role to relocate to the United Kingdom.
In her new role, Squillace will oversee the Mediahub Sydney and Perth offices, as an extension of Mediahub’s joint venture partnership. Livingston will partner with Squillace over the coming weeks to transition the Mediahub clients and team in Sydney.
Moreover, she will also consolidate Mediahub’s offering as a standalone, full-service media agency working alongside Mediabrands’ agencies UM and Initiative, that will also operate as a hub with sister agency 303 MullenLowe (part of Attivo Group).
Lastly, she will continue to sit on the ANZ leadership team for joint venture partner Attivo, providing high level strategic approaches and integrations across 303 MullenLowe and other Attivo agencies in ANZ, and will also join the Mediabrands executive leadership team.
For Mark Coad, CEO at Mediabrands, restructuring Mediahub’s leadership and reinforcing the business as a standalone full-service media offering, alongside UM and Initiative, demonstrates Mediabrands’ commitment to finding new solutions that accelerate growth for their business and for their clients.
“Given Sue’s enviable media background, and role within Attivo, she makes the perfect leader to evolve and grow Mediahub’s offering. She will now focus on driving sustainable growth outcomes for Mediahub’s clients, leveraging Mediabrands’ global network, and future-proofing the business as it navigates the complexity of the industry’s rapidly changing tech and digital landscapes,” Coad said.
Meanwhile, Squillace commented, “Media continues to be a power driver of business growth, and having a model that reflects both current and future client demands is a business imperative. After some time reviewing our offering with market and client consultation, we believe these changes will provide Mediahub with a competitive advantage, reflecting what clients have been asking for.”
She added, “It also ensures it has the backing it requires in the future as economic pressures continue to bite. Now is the time to accelerate, and bring bigger and better ideas and solutions to the table. Mediahub is now in a strong position to offer its clients the power of an indie backed by the capabilities of a global network, with all the tools, technology and data that go with a joint venture. Teamed with the opportunity to tap into the creative powerhouse that is 303 MullenLowe, it provides a market leading offering.”