The agreement will focus on four areas: content distribution, AI capability building, talent development, and audience engagement.

Under the partnership, SPH Media will deepen integration with Google’s distribution channels to extend the reach of its content across digital platforms. 

The move is expected to improve how quickly and widely news is delivered to audiences.

Newsroom teams will receive training in generative AI tools, including applications for verification and investigative research, alongside the rollout of AI-enabled workflows. 

The focus, both parties said, is on improving efficiency while ensuring responsible use of the technology.

Kuek Yu Chuang, Deputy CEO of SPH Media, said, “As Singapore’s largest, most trusted and most awarded news publisher, SPH Media is always looking for innovative partnerships to help further its mission. This partnership will make sure that SPH Media’s quality journalism will be up-levelled with best-in-class technology, responsible use of AI, as well as improved and widened engagement with audiences.”

The partnership also includes the launch of a News Incubator Programme aimed at developing emerging journalism talent from local institutions. 

The initiative will focus on building a pipeline of young content creators and equipping them with skills in digital storytelling and AI literacy.

On the commercial front, both organisations will explore new advertising formats and engagement strategies to attract and retain audiences, particularly as consumption habits shift towards digital and social platforms.

Ben King, Country Managing Director for Google Singapore, said, “As the AI economy evolves, our collaboration with SPH Media ensures that the news industry remains at the forefront of this transformation. From empowering newsrooms with our advanced Gen AI tools, to nurturing the next generation of journalists, we are working together to build an innovative and sustainable future for the news industry in Singapore.”

The partnership underscores a broader trend across the region, where media organisations are increasingly aligning with technology firms to accelerate digital transformation and remain competitive in a rapidly evolving landscape.

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The titles will be available via KrisShop.com, with customers able to pay in cash or redeem their KrisFlyer miles. 

The offer runs from March 3 to 16. Buyers of 12-month plans will receive Holistic Way vouchers worth up to S$50 and earn double KrisFlyer miles. Those paying by credit or debit card will also qualify for the bonus miles.

Tina Pang, lead of media strategy at SPH Media, said the partnership extends the publisher’s reach onto a lifestyle platform with a ready base of frequent flyers and retail customers. 

“By making our digital subscriptions available through KrisShop, we are expanding access to reliable news in a way that is convenient and relevant to today’s consumers,” she said.

Anne Jivananta, commercial director at KrisShop, noted that the addition of SPH Media’s titles broadens the retailer’s non-travel inventory. 

“Through this collaboration, we are offering our customers holistic shopping options with better rewards,” she said.

The tie-up comes as publishers across Asia hunt for fresh distribution channels amid uneven digital subscription growth and patchy advertising markets.

For KrisShop, the move pushes it further beyond duty-free perfumes and cabin-exclusive gadgets. 

The platform has been repositioning itself as an omni-channel retailer serving both travellers and residents, reflecting how Singapore Airlines has sought to monetise its customer base well beyond Changi’s departure gates.

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Under the agreement, SPH Media has selected Taboola as its exclusive provider of content recommendation widgets following a competitive process.

Taboola’s technology will be deployed across SPH Media’s entire digital portfolio, including titles such as The Straits Times, Lianhe Zaobao, The Business Times, Berita Harian, Tamil Murasu, and Stomp. 

SPH Media’s newsrooms will also gain access to Taboola’s broader publisher suite, including Taboola Feed, Taboola Newsroom, and advanced audience solutions. 

The partnership brings together Taboola’s AI-driven discovery capabilities with SPH Media’s national reach, which connects with 86% of Singaporeans aged 15 and above each week. A key focus of the collaboration will be engaging younger and emerging audiences through personalised, data-driven content experiences.

As part of the agreement, SPH Media and Taboola will work closely to co-develop, test, and scale next-generation AI solutions for content discovery and monetisation, using SPH Media’s digital platforms as a real-world environment for innovation.

“SPH Media is a titan of the Southeast Asian media landscape, and we are honored to be chosen as their exclusive partner,” said Adam Singolda, CEO and founder of Taboola. 

Singolda added, “Especially with their commitment to quality journalism and their vision for the future of digital engagement. Through this close collaboration on product innovation, SPH Media isn’t just adopting our technology – they are helping us shape the future of how billions of people discover and engage with trusted information. We are excited to help them grow their audience, particularly with younger readers, and unlock new revenue streams.”

Kuek Yu Chuang, deputy CEO of SPH Media, said, “At SPH Media, we are constantly looking for innovative ways to enhance our digital offerings and deepen engagement with our diverse audience base.”

Chuang further added, “Taboola’s advanced AI solutions and their roadmap for publisher innovation made them the natural choice for this partnership. We look forward to working closely with the Taboola team to deliver more personalized experiences for our readers and to lead the way in AI-driven media solutions in the region.”

The partnership takes effect immediately, with implementation rolling out across SPH Media’s digital properties.

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Signed on 28 January by SPH Media CEO Chan Yeng Kit and SMRT Corporation Group CEO Ngien Hoon Ping, the partnership integrates SPH Media’s content with SMRT’s islandwide footprint, reaching millions of commuters daily through digital, audio, and print touchpoints.

From the second half of 2026, commuters will receive news highlights from titles including The Straits Times and Lianhe Zaobao on digital screens at station concourses, platforms, and bus shelters, alongside The Straits Times audio news bulletins broadcast across SMRT-operated MRT stations. 

Newspaper vending machines will also be installed at selected stations, offering convenient access to print editions.

The MOU also marks the launch of In Perspective, a flagship content programme co-developed by SPH Media with SMRT as a key partner. 

The initiative adopts a research- and insight-led approach to content creation, translating data into storytelling that reflects commuter expectations and positions public transport spaces as platforms for meaningful engagement.

Chan Yeng Kit said, “This collaboration reflects the shared role that SMRT and SPH Media play as national companies with a public-service mission. As Singapore’s trusted national news company, SPH Media delivers credible journalism that audiences rely on. By working with SMRT’s transport network, we bring reliable news and information into commuters’ daily journeys—helping both organisations fulfil our mission to serve Singaporeans.”

Ngien Hoon Ping said, “At SMRT, our mission has always been to move people and enhance everyday lives. Through this partnership with SPH Media, we are extending that mission by enriching the commuter experience with timely and trusted newsworthy information. By bringing together SPH Media’s content expertise and SMRT’s transport network, we aim to make every journey more connected, more engaging, and more enjoyable for our commuters.”

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From October 30, The New Paper becomes part of Stomp, marking what the company described as the next step in its ongoing effort to refresh its digital products. The integration combines TNP’s editorial heritage with Stomp’s digital reach and user-generated content.

“It is timely for us to reshape them to better resonate with our younger audience and reach out to newer readers,” said SPH Media.

“The refreshed Stomp harnesses Stomp’s strong digital reach and community-driven content, and TNP’s editorial credibility and heritage in quality and bold journalism, and delivers a richer and more engaging experience for our audiences.”

SPH Media said the revamped platform will continue to serve existing readers while appealing to a new generation. It described the new Stomp as “stronger, yet familiar.”

Leading the initiative is Joy Fang, Editor of Stomp and The New Paper.

In a personal note, Fang wrote that while both brands were products of their eras, their defining qualities remain relevant today. “It’s not about losing either TNP or Stomp,” she said. “It’s about coming together and keeping alive what made them great – the grit, the audacity, the sharp instincts – and carrying that forward into something new.”

She added that the essence of both brands should endure, reflected in the new tagline: Real. Vocal. Impactful. Fang has been with SPH Media for over 16 years, having previously worked with My Paper and Today.

The redesigned Stomp features new sections including TNP News, covering viral happenings, lifestyle trends, entertainment, sports, and in-depth features; and Deep Dive, which focuses on explainers, profiles, and community stories.

User-generated content remains central to the platform, with Singapore Seen returning and Stomping Ground continuing to highlight reader opinions. A new Hot Takes section allows journalists to share personal perspectives.

Additional digital tools include in-article polls, an AI-powered summariser, and an “ICYMI” bar featuring top-performing stories. Reaction and comment functions will also remain to keep readers engaged.

SPH Media said the refreshed Stomp will feature more original content across platforms such as Instagram and TikTok to better connect with younger audiences.

“We thank our loyal readers of TNP for their support over the years, and look forward to welcoming them to Stomp, where they can continue to enjoy the stories, insights and distinctive perspectives they know and trust,” said SPH Media.

“This is the beginning of a new chapter we get to write with you,” added Fang. “We will never forget what made both TNP and Stomp so special – and with your voices alongside ours, we’ll create something even stronger.”

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Through the collaboration, SPH Media is combining its content ecosystem and omnichannel reach with X10 Media’s influencer marketing expertise. It aims to provide marketers with impactful ways to connect with consumers.

SPH Media and TSL Media Group are offering brands a curated creator community, social-first creative strategy, performance-driven planning, and AI-powered audience insights.

The partnership comes as SPH Media is expanding its capabilities in marketing, having integrated influencer marketing into its services for clients and agencies. The move aims to strengthen SPH Media’s position as a leading omnichannel media network.

Meanwhile, X10 brings its expertise in managing creators across social media platforms, having run campaigns across the region.

Kuek Yu Chuang, deputy chief executive officer, SPH Media, said, “We are excited to partner with TSL Media Group’s X10 Media to offer brands a powerful way to engage today’s consumers, who are increasingly guided by trust and authenticity. Influencer marketing is a proven and highly effective strategy — with over 80% of marketers affirming its impact. This partnership strengthens SPH Media’s commitment to helping brands tell compelling stories, deepen audience trust, and drive real business outcomes. It is a strategic move that enhances our marketing ecosystem and delivers greater relevance, resonance, and results for our partners.”

“We’re proud to be working with SPH Media on this strategic partnership, empowering our clients with unparalleled reach across brands and platforms. By combining our strengths, we’re giving partners a full-funnel solution to engage consumers and drive guaranteed outcomes. SPH Media, Singapore’s largest omnichannel media network, pairs perfectly with our digital and social media expertise, and we’re excited about the value it will unlock for clients,” Bryan Choo, CEO of TSL Media Group, commented.

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The LED screen, located at the entrance of One Raffles Place, connects brands with a substantial number of viewers monthly. It offers clarity, colour depth and high brightness for visibility and engagement.

The display supports standard video ads, including digital posters, commercials and 3D content. Additionally, it also supports livestreams through Facebook and YouTube. 

Through SPH Media’s LED screen, brands can create immersive digital-physical experiences for product launches and activations.

Julie Wee, head of out-of-home media at SPH Media, said, “This mega LED screen is a high-definition canvas for bold creativity. We are excited to co-create campaigns that push boundaries and fully leverage the vibrancy of Raffles Place. The possibilities are endless, and we look forward to working closely with our partners and clients on integrated executions that combine on-ground activations with dynamic digital out-of-home content to better engage the CBD community.”

Trading firm IG Asia recently ran its ‘Trade More of Your World’ campaign on the screen. It has also been used to promote the Singapore Grand Prix’s Formula 1 Night Race and a screening of ‘The Little Mermaid.’

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Transforming the traditional couplets for the festive season, Scoot and SPH Media integrated wordplay into the designs for a brand experience.

The couplets bear the messages “Soar on blessings from East to West” and “Land with happiness from North to South,” signifying travel experiences from the airline.

Additionally, each couplet integrated Scoot’s Chinese name as the first character written on it, creatively amplifying the brand.

Transcending tradition, Scoot also released WhatsApp stickers and social media campaigns. Leveraging SPH Media’s reach, Scoot featured its couplets in print, digital, and social platforms to engage audiences.

Kuek Yu Chuang, deputy chief executive officer at SPH Media, said, “We are thrilled to collaborate with an innovative partner such as Scoot to explore creative and impactful solutions to engage our audience. This partnership has allowed us to deliver an integrated solution that harnessed SPH Media’s creative expertise and extensive network to bring Scoot’s festive message to life effectively.”

“We are delighted to work with SPH Media on blending tradition and innovation with a travel-inspired twist, allowing us to bring festive joy across the community and digital spaces locally and around the region. Together, we’ve started 2025 in a meaningful and memorable way,” Agatha Yap, director of marketing communications and loyalty at Scoot, commented.

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The layoffs are part of a broader effort to streamline processes in the division, according to a report from The Straits Times, a publication owned by SPH Media. It affected about 10% of technology workers.

In a media statement, the company assured the affected workers that they would be supported through severance packages, career coaching, job placement assistance, and counseling.

SPH Media is restructuring its technology division into three key departments, effective starting Nov. 5. This includes the chief technology office led by Jensen Boey, information technology department led by Christopher Lim, and the product and engineering team led by Kaythaya Maw.

Additionally, the company is creating a standalone business insights and analytics department which will report to Loh Yuh Yiing, SPH Media chief operating officer.

Loh explained in an email to staff that the increasing costs associated with technology and the declining revenue in the traditional media industry made the measures necessary. While it first decreased non-payroll expenditures, the company still had to lay off employees as a last resort.

“This was a difficult decision that we have had to make,” Loh said. “Going forward, our focus will be to steady the ship as we transit towards a more sustainable level of Tech operations and expenditure.”

Commenting on the departments, she said, “This restructuring of Tech departments will enable clearer leadership focus and accountability for outcomes in the areas of Tech administration, IT infrastructure and digital product development.”

Since its establishment in 2021 as the spin-off of Singapore Press Holdings, SPH Media has been operating a variety of newspapers, magazines, radio stations, and digital platforms.

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The brand refresh is another milestone for SPH Media’s transformation journey, on digitalisation, audience engagement and talent development, which started two years ago. Throughout the journey, it remained steadfast in its mission to be the trusted source of news on Singapore and Asia.

The refreshed brand includes a new logo that pays tribute to SPH Media’s heritage while capturing the company’s progression. The logo stands for the importance of giving a voice to Singapore and to all those who call Singapore home, while inspiring conversations and providing quality content to enhance the lives of the audience. 

The logo incorporates elements such as the Symbol which reflects SPH Media’s pursuit of quality journalism and content creation, representing the narratives that reflect the identity of individuals and communities. The bold curves, open design of the logo and the choice of colour – harmony blue, come together to evoke a sense of vibrancy, inclusiveness and adaptability. 

Another asset in the SPH Media brand revamp is the so-called ‘The Symbol’, which serves as a secondary graphic, and highlights the significance of the representation, communication, and conversation to the ongoing richness and diversity of Singaporean culture.

Fen Peh, head of corporate marketing and communications at SPH Media, shares, “We are excited to unveil SPH Media’s refreshed brand, a testament to our commitment as the relentless creators of content and experiences. The revitalised visual identity highlights our ongoing dedication to impactful storytelling and providing platforms for essential narratives. The brand refresh also aligns with our transformation journey amidst a highly competitive media landscape, as we continue to evolve our portfolio of news, entertainment and lifestyle media to engage our audience.”

The refreshed brand officially launches today, and will be supported by a social media campaign that will take audiences on SPH Media’s journey from its past to the future, familiarising them with the stories told and SPH Media’s brand identity.

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