Running as part of ACM’s upcoming Crossing Cultures programme, the pop-up transforms the museum lobby into a retail-meets-cultural showcase, featuring a curated line-up of graphic T-shirts from UNIQLO’s UT range alongside a new UNIQLO x ACM UTme! collection.

The activation anchors a broader push by UNIQLO to make art more accessible and integrated into everyday life—extending beyond traditional gallery settings into wearable formats.

Daisuke Hamada, Chief Finance Officer, UNIQLO Singapore said the initiative reflects the brand’s long-standing LifeWear philosophy of making art, culture, and design accessible to a wider audience, adding that the Singapore pop-up marks a step forward in integrating these elements into everyday life.

At the centre of the collaboration is the UNIQLO x ACM UTme! collection, launching 10 April, which reinterprets objects from the museum’s collection through a contemporary lens. 

Designed by local creatives including Gabriel De Souza, HAFI, SONG, and Nikkei, as well as studio Knuckles & Notch, the pieces translate artefacts such as candelabras and palampores into bold, wearable graphics.

Visitors can preview the collection at ACM before customising pieces at select UNIQLO UTme! stores across Singapore, including Orchard Central, ION Orchard, VivoCity, and Jewel Changi Airport. 

Beyond the local collaboration, the pop-up will also feature global UT collections, including designs inspired by artists like Andy Warhol, Keith Haring, and Jean-Michel Basquiat, as well as partnerships with institutions such as the Tate Modern.

The pop-up coincides with “A Weekend of Curiosities” from 10 to 12 April, a series of free public programmes under Crossing Cultures. 

Activities include craft workshops with local artists, live music performances, and outdoor film screenings—designed to activate the museum as a space for both cultural discovery and community engagement.

Clement Onn, Director of the Asian Civilisations Museum, said the partnership reflects a shared commitment to making the National Collection more accessible and meaningful to broader audiences, noting that contemporary design enables fresh interpretations that connect historical works with how people live and express themselves today.

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The track holds contemporary elements and features lyrics inspired by the sentiments of Malaysians about things that make their Raya more meaningful. The production starred renowned Malaysian singer-actress, Nabila Razali.

Raymond Lew, CEO, president and country head of Sun Life Malaysia, said that with the lifting of restrictions and borders re-opening, this coming Raya season is set to be abuzz with positive vibes and anticipation.

“Just like our brand tagline, Life’s Brighter Under the Sun, we champion making life brighter and healthier. Music is the best mood-booster and we hope to make this 2022 Raya brighter and happier through this feel-good groovy Raya song. At the same time, we want to remind our Clients and all Malaysians of the goodness of spending quality time with our loved ones,” Lew said.

To gather insights from Malaysians, Sun Life Malaysia earlier launched a contest in March where they asked the public what makes their Raya meaningful – with some of the popular answers being Balik Kampung, donning new Baju Raya, spending time with Saudara-mara and feasting on Kuih Raya.

The participants that shared their thoughts through the contest were not aware that their comments would be turned into a Raya song, making it a delightful surprise for those who were selected!

Commenting on the collaboration, Razali said, “Apart from food, Raya song captures the best of the Raya spirits. I am honoured to be teaming up with Sun Life Malaysia to bring on the festive cheers and happiness. It is my hope that ‘Lagu Raya Buatan Malaysia’ will become an evergreen Raya tune that will be top of people’s mind every Raya season.”

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Through this collaboration, HIVI! band wrote and produced a campaign song titled ‘Cerita Dunia Maya #MakinCakapDigital’ to send messages to Gen Z to use the internet for positive activities as well as educate them to be brave and responsible in exploring themselves through digital content.

Furthermore, the collaboration has produced easy listening music that aims to raise young people’s awareness in using the internet for good purposes. The campaign also aims to avoid negative impacts that might be harmful, especially to the mental health of young audiences.

With the lyrics “Di dunia maya kita semua punya cerita, di dunia maya kita semua bisa berkarya!” (We all have stories in the digital world, we all can be creative in the digital world), the song calls on all young people to use the internet for positive and productive activities as well as be the change that they wish to see in the world, starting from themselves.

The ministry cites data from online media company Katadata that the country has over 200 million people who have been actively using internet platforms to maintain their social interactions and also to stay productive while staying at home due to social and economic restrictions.

“However, digital technology also has negative impact when it is used for circulating hoaxes, cyber-bullying, radicalism, and even terrorism. Thus, equality in digital literacy is crucial as it will encourage young people, in particular, to use the internet wisely,” said Rizki Ameliah, coordinator of Digital Literacy Kemenkominfo.

Rizki added, “Music is a universal language and it enables people to relate their life with any particular song, so it will be easier to penetrate the messages of the digital literacy campaign to young people and wider attention across the nation.”

The song is available for streaming both on YouTube and Spotify.

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