The podcast is hosted by Ginelle Sequitin, a financial adviser, and Ian Murillo, a content creator. Drawing on their respective social media audiences, the two present differing perspectives on money management, with Sequitin offering more seasoned financial insights and Murillo reflecting the realities faced by younger consumers.

According to Skyro, the series aims to create an approachable space for discussions around everyday financial challenges. Episodes incorporate short skits and scenarios centred on common “adulting” experiences, with the intention of making financial topics more relatable.

The first episode, titled “Sahod Day vs Day 20”, focuses on the financial habits of young Filipino professionals, particularly the challenges associated with budgeting across a monthly pay cycle and avoiding periods of financial strain, often referred to locally as petsa de peligro.

“For Filipinos, every peso counts. Through PISOlophy, we want them to approach their finances more comfortably, face them head-on, and make better financial decisions,” said Iya Lelyanova, head of marketing at Skyro. “With the right platform and information, managing finances can feel simpler and even fun.”

Moreover, Skyro said the podcast forms part of its broader push to promote financial awareness and responsible money management, alongside its core offering of digital instalment financing services.

The first episode of ‘PISOlophy’ was released on 26 March 2026 via Skyro Philippines’ official Facebook and YouTube channels.

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Skyro provides flexible loans, targeting heads of households looking to purchase home appliances. For its latest campaign, the company teamed up once more with GIGIL, this time highlighting a uniquely Filipino twist: most billboards in the country are made of tarpaulin. The activation used the material as a playful medium to show what Filipinos no longer need to do now that appliance loans are more accessible.

The campaign features Skyro’s brand ambassador Dennis Trillo, depicted wringing out the tarpaulin on a giant billboard with the statement, “Mag-loan ka na kasi ng dryer” (“Get a loan for a dryer now”).

The billboard reportedly generated significant engagement, including hundreds of thousands of social interactions, increases in brand recognition and recall, and notable spikes in both in-store and online loan applications.

This is not Skyro and GIGIL’s first foray into playful outdoor advertising. In 2024, their billboards also went viral with messages such as “May naka-harang kasi, so kami na nag adjust” (“Something was blocking the way, so we adjusted”), which appeared to flexibly wrap around obstacles like electrical poles. The concept highlights GIGIL’s creativity while reinforcing Skyro’s brand positioning as a provider of flexible, accessible loans.

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Tapping into this cultural truth, local fintech company Skyro continues to strengthen its presence nationwide and recently teamed up with its first-ever brand endorser: award-winning actor Dennis Trillo. 

In an exclusive interview with MARKETECH APAC, Iya Lelyanova, head of marketing at Skyro, explained, “Dennis has this unique mix of versatility and humor that really stood out for us. He perfectly embodies the idea of adaptability, which is exactly what our brand message, ‘We adjust,’ is all about. He’s also a very smart and professional person, which genuinely reflects what Skyro stands for — trusted and reliable.” 

In this comedic film series, Dennis stars as himself, facing off with ageing home appliances. When his washing machine breaks down, he climbs in to spin his clothes manually. When his microwave stops working, he takes his lunch outside and spins the bowl under the heat of the sun. 

In one hilariously absurd scene, when his phone flashes a “memory full” notification, Dennis dramatically inserts the device into his temple, as if upgrading it with his own brain’s storage.

Thankfully, Dennis soon discovers Skyro’s Flexi Loan, which allows customers to adjust payment amounts and due dates according to their needs. With just a few taps on the app, he secures approval in-store and upgrades his worn-out appliances; no more DIY hacks needed.

“Skyro is present nationwide in over 4,500 stores — including Abenson, Robinsons Appliances, and other big trusted partners. At the heart of it, our goal is to empower more Filipinos with flexible loan options, helping them move forward while staying true to their own drive and creativity, and finding reasons to celebrate progress along the way,” shared Lelyanova.

Meanwhile, MARKETECH APAC also caught up with Saeid Saleh, associate creative director at GIGIL, and asked more of what the agency and Skyro conceptualised to make its campaigns stand out from other competitors in this space.

“We knew early on that if we wanted to break through the clutter, the humor couldn’t be generic—it had to be rooted in Filipino truths. With Skyro and GIGIL, we both gravitated towards the kind of absurdity that feels oddly familiar,” Saeid said.

He added, “We used humor to dramatise a very real Filipino mindset—‘pwede pa ’yan’ (‘you can still use it’)—and flipped it with a smarter solution.” It’s the kind of comedy that makes you say, “Sobrang exaggerated, pero gets” (‘Too exaggerated, but I get it’).

In terms of the execution, Saeid said. “We played with visual exaggeration, unexpected punchlines, and slice-of-life scenarios taken to ridiculous extremes. But at the core of it all, we made sure it was still anchored on a real tension or insight.  Humour with a little bit of truth sting. That’s what makes it stick.”

This is not the first time GIGIL has worked with Skyro, as they worked on an outdoor campaign back in December 2024, where they created billboards that appear flexible as they adjust around physical barriers such as electrical poles–a wittier way to depict Skyro’s flexible loan offers.

Speaking about the use of an A-list celebrity for this campaign, Saeid noted, “Celebrities can easily fall into the trap of being just endorsers. But when they’re cast right, and the storytelling is strong, they become amplifiers of emotion. For Skyro, the use of an A-list celebrity wasn’t just to grab attention—it was to ground the exaggeration in a real persona Filipinos know and love. When people see a celebrity go through the same ridiculous frustrations or victories as them, it builds instant relatability. It humanises the brand message without losing impact.”

At the time of writing, the film has garnered over 85 million views across all platforms, along with 1.3 million engagements, with many praising Trillo’s comedic performance and others reacting to the ad’s hilariously absurd scenarios.

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The billboards, as seen in a viral post on social media, appear flexible as they adjust around physical barriers such as electrical poles. This concept of advertising agency GIGIL complements Skyro’s offer of flexible loans, showing a witty side of the brand.

In an exclusive interview with MARKETECH APAC, Alvin Adriano, GIGIL’s new associate creative director, talks about how the creative billboards sprung from a simple concept and propelled Skyro’s message to unexpectedly more audiences. 

Resonating with audiences through clever yet simple execution

Big ideas can also be simple, as GIGIL and Skyro have proven in their collaboration. Alvin says simplicity has been at the core of developing the out-of-home (OOH) ads, from the brainstorming sessions to its execution.

“It all started with a strong foundational idea. The team developed the campaign tagline ‘Kami na mag-a-adjust’ or ‘We’ll adjust’, which is based on the brand benefit of Skyro Flexi Loans’ due dates and payment terms being adjustable. This provided us with multiple avenues to explore and play with,” Alvin said.

Building on the idea, Alvin shares how his team used Skyro’s intended message of being flexible in setting due dates as a springboard for its visuals.

“During brainstorming sessions, the team’s thought process was, ‘What are the day-to-day things we see in our surroundings that Skyro can adjust?’ From there, the team came up with multiple ideas and eventually narrowed it down to obstructions blocking billboards, a common occurrence in dense metro areas in the Philippines,” he explained.

The simple yet clever idea also proved to be an advantage in ensuring that Skyro’s target audience would seamlessly get the message.

“From the copy to the layout of the billboard, the team ensured it would be easily read and understood, removing any layers that could make our message confusing or difficult to comprehend,” he said.

Enhancing Skyro’s brand awareness

The purpose of all OOH campaigns is to reach a large number of audiences, but this number greatly increased for GIGIL and Skyro once the billboards transcended from the physical to the digital realm.

“Shortly after we put up the billboard, it caught the attention of a local Davaoeño, who took a photo of it and shared it on Facebook, where it quickly went viral,” Alvin said.

“Originally targeting Davaoeños, the campaign has now expanded its reach across the country. Now, Filipinos nationwide are aware of Skyro and their adjustable loan offerings,” he added.

However, GIGIL also picked up insights to improve on in the next campaign, based on the audiences’ response to viral social media posts.

“The team also learned that there are still Filipinos who are hesitant to avail themselves of a loan despite Skyro’s compelling and flexible offerings. The stigma surrounding loans could be something the brand can address in the next campaign,” he said.

In concluding the interview, Alvin leaves a message to other creatives in the industry looking to incorporate unique concepts in their ads.

“It’s important for the idea to be entertaining at its core, capturing people’s attention with the aim of having the material resonate with them and hopefully spark positive conversations. Additionally, they should also expose themselves to a variety of ads, using this as an inspiration to craft something truly unique and original—an ad that stands apart from anything that’s been done before,” he said.

With the campaign being able to connect with audiences in a remarkable way, GIGIL and Skyro’s collaboration serves as a reminder for marketers to explore new ways to send marketing messages, demonstrating the art and power of simplicity.

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