Developed in-house, Marketing SideKick is designed to support marketing and communications teams by connecting data from public relations, web, CRM and paid media channels. The platform consolidates fragmented data streams into recommendations aimed at helping teams respond more quickly to changing trends and narratives.

According to the company, Marketing SideKick includes governance features focused on security and compliance, alongside human oversight embedded into workflows, positioning it for enterprise use.

“Marketing SideKick is more than a tool – it’s a statement of what’s possible when creativity and engineering come together,” said Chris Lewis, CEO of TEAM LEWIS. “We didn’t just adopt technology; we built our own, from the ground up. Now we’re bringing it to clients who want to achieve more, faster.”

The platform brings together several AI-driven tools under one suite. These include Playbook, which maintains brand memory and context across strategy and messaging; Scout, which provides AI visibility metrics and share-of-voice tracking across AI search and answer engines; and Ping, an always-on media monitoring and narrative intelligence tool. 

Other features include Editor for content refinement, Presenter for generating editable branded presentations from briefs, and Coach, which offers presentation training with performance insights.

The launch also forms part of the agency’s broader Technology & Innovation practice. Its MarTech team develops solutions across CRM, CMS, marketing automation, analytics and custom applications. Marketing SideKick is positioned as an intelligent layer that integrates with clients’ existing technology stacks through APIs to support insight generation, production and optimisation.

“Building Marketing SideKick in-house was an ambitious challenge – and our team delivered,” said Simon Billington, executive creative director at TEAM LEWIS. “This is our vision for the future of marketing: intelligent, integrated and built to drive better decisions at speed.”

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According to the trends guide, screen time continues to grow in most countries, with the exception of Malaysia and Singapore, furthermore, Hong Kongers & Malaysians prefer to spend more time on their mobile devices compared to PCs, laptops, and tablets. In terms of device ownership, audiences own at least three devices, Malaysians on average own fewer than three devices but spend the most time on the internet globally.

The report notes that the top concern amongst consumers is how companies use their personal data online, with 39%, followed by a preference to maintain anonymity online, with 34%.

The marketing landscape was also highlighted, with the website serving as a leading channel with 56% of audiences visiting a brand’s websites in the last month. Newsletters and emails were also still proven to be effective with 26% of the audience reporting to reading them. In line with the theme of ending monotony to avoid marketing immunity, consumers unanimously wanted brands to be innovative, authentic, and reliable.

In the last three years, there has been an increase in consumption of music streaming services and podcasts with Singapore seeing the most growth year-on-year.

Finally, only 23% of consumers globally think social media is good for society with Malaysians being the most positive about social media, with 40% seeing it as a force for good.

Simon Billington, executive creative director at TEAM LEWIS, said, “It’s no longer as simple as getting in front of your audience with a single message as many times as possible. Consumer expectations of a brand’s interaction with them are clear. They want unique, attention-grabbing creativity delivered in a personalized way. The complexity of the message and the vehicle the message is delivered in is paramount to success.”

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