According to Samsung, the planned integration is intended to allow users to view and revisit personal photos on a larger screen, extending access to images typically stored on smartphones and other devices. The company also said the experience is designed to enable households to view shared photo collections together in a living room setting.

“Samsung TVs have always brought people together, and bringing Google Photos to the big screen makes that experience even more personal,” said Kevin Lee, executive vice president of the customer experience team at the Visual Display (VD) Business of Samsung Electronics. 

“Through this partnership, we help users rediscover and relive cherished moments by bringing to light the stories behind their photos—right from the comfort of their living room,” added Kevin.

Under the proposed integration, Google Photos content would appear on Samsung TVs in a larger display format. Users would also be able to access curated memories organised by people, places, and events. Samsung said Google Photos would also form part of its ‘Vision AI Companion (VAC) ecosystem, which is designed to surface content contextually throughout the day.

Moreover, Samsung indicated that Google Photos is expected to be incorporated into existing TV interfaces such as Daily+ and Daily Board. Users would sign in using their Google account to enable access to their photo libraries on compatible Samsung TVs.

The companies outlined three planned features to be introduced in stages. Memories is expected to launch first in early 2026, offering curated photo stories based on people, locations, and significant moments, with six months of exclusivity on Samsung TVs. Additional features, Create with AI and Personalised Results, are planned for later in 2026.

Moreover, ‘Create with AI’ is also intended to allow users to apply themed templates to images using Google DeepMind’s Nano Banana image generation and editing model, including tools such as Remix and Photo to Video. Personalised Results would also enable users to view related photos as slideshows based on themes or subjects, such as locations or activities.

Samsung said the collaboration aims to turn television screens into a central space for browsing personal photo libraries, allowing users to explore and revisit their stored images in a shared environment.

“Google Photos is a home for people’s photos and videos, helping them organise and bring their memories to life,” said Shimrit Ben-Yair, vice president, Google Photos and Google One. 

Shimrit added, “We’re excited to bring Google Photos to Samsung TVs—helping people enjoy their favourite photos on a larger screen and reconnect with their memories in new ways.”

Samsung has not confirmed specific models or markets for the initial rollout, stating only that features would be introduced progressively throughout 2026.

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The partnership will kick off its first live event from the Los Angeles Dignity Health Sports Park on May 12th starting at 9 AM SGT, with a star-studded concert to remember.

The artist lineup includes TVXQ!, SUPER JUNIOR; KEY, MINHO of SHINee; SUHO, CHANYEOL, KAI of EXO; Red Velvet (IRENE, SEULGI, JOY); NCT127, NCT DREAM, WayV, aespa, RIIZE, NCT WISH, Hearts2Hearts, and SMTR25.

With this partnership, K-Pop fans from around the globe can experience live performances across 18 countries, with concert replays, music videos, and playlists with additional K-Content added to the channel following the SMTOWN LIVE 2025 concert.

Salek Brodsky, senior vice president and global head of Samsung TV Plus, said, “Our partnership with SM Entertainment reflects our continued commitment to leading the K-Content space through bold investments and exclusive experiences. By bringing this milestone event to audiences around the globe, we’re not only celebrating K-Pop’s growing popularity, but further expanding the depth of the Samsung TV Plus K-Content offering, which remains amongst the largest in the world.”

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With this, Samsung is the first Original Equipment Manufacturer (OEM) to launch a FAST service in the region. Samsung TV Plus is now available on millions of Samsung Smart TVs across Singapore, the Philippines, and from late November in Thailand.

Samsung TV Plus will have over 20 curated global live TV channels this year, offering a diverse range of bingeable shows, including MythBusters, Survivor and Don’t Tell The Bride. Fan-favourites, Deal or No Deal, River Monsters, Red Bull TV and Come Dine With Me will also be available, as well as major global news channel, Euronews. 

Among the content partners are Banijay Entertainment, ITV Studios, and Tap Digital Media Ventures providing a variety of global and local channels.

The upcoming roll-out of Samsung TV Plus comes just 12 months after native advertising solutions were integrated into the Samsung Smart TV experience, capturing the attention from the moment audiences turn on their TV. Advertisers will now be able to combine native and in-stream video adverts for the first time, creating even more brand-safe opportunities.

Ed Love, head of Samsung TV Plus Southeast Asia and Oceania (SEAO) said, “Across Southeast Asia, the appetite for ad-supported TV is soaring, with TV viewing time doubling in the last 12 months across APAC. Now is the right time to carve our own path within the region’s thriving ad-supported market by delivering hugely popular global and local content that provides something for everyone, for free.”

Meanwhile, Alex Spurzem, managing director of Samsung Ads Southeast Asia and Oceania (SEAO), commented, “The success of Samsung TV Plus around the world has enabled us to build a robust blueprint for Southeast Asia. We’re dedicated to offering viewers and advertisers more premium content, completely free on the big screen, all at the unmatched scale only Samsung can deliver.”

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