The revamped application will introduce an AI-powered chatbot designed to provide real-time assistance and personalised recommendations to users. Tourism experiences offered through Mastercard’s Priceless programme will also be integrated into the app, including selected exclusive privileges.

In addition, the app will feature travel-planning tools that allow users to create itineraries and explore destinations and attractions across the country. According to TAT, the function is intended to help travellers discover merchants, local communities, culinary experiences, and other tourism offerings, with the aim of supporting longer stays, broader spending distribution, and opportunities for local enterprises and SMEs.

“The revamped Amazing Thailand app represents a significant step forward in how we welcome and support visitors to Thailand,” said Kittipong Prapatthong, TAT deputy governor for digital, research and development. “By enhancing the end-to-end travel experience through a trusted national platform, we are strengthening Thailand’s competitiveness as a global tourism destination while creating greater opportunity for local communities and businesses.”

TAT said the platform was developed in alignment with its Amazing 5 Economy framework, which focuses on revenue generation, innovation, and sustainable tourism growth.

“Tourism growth today depends on trust, confidence, and seamless digital experiences. Through our collaboration with the Tourism Authority of Thailand, we are helping build a national platform that makes it easier for visitors to move, discover, and engage across the country with confidence,” said Safdar Khan, division president of Southeast Asia at Mastercard.

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Cho will oversee Mastercard’s efforts to support Singapore’s digital payments development, collaborating with public and private sector partners to advance secure, smart, and inclusive payment solutions for consumers and businesses.

She brings more than 20 years’ experience across payments, fintech, analytics, and consulting. 

Since joining Mastercard in 2013, Cho has held senior leadership roles, most recently as senior vice-president for Advisors Client Services in Asia Pacific, where she led consulting, analytics, and managed services across major regional markets.

“Singapore is one of the most advanced and dynamic financial ecosystems in the region, and Mastercard is committed to supporting its continued growth,” said Safdar Khan, division president, Southeast Asia, Mastercard. 

Khan emphasised, “Minsook’s experience in Data and Services, including enhancing business performance, elevating consumer experiences and enabling innovation, together with her deep understanding of the market, positions her to strengthen intelligence, security and interoperability across Singapore’s payments ecosystem. We are confident she will lead the next chapter of our journey in this mature and forward-looking market.”

Cho commented, “I am honored to lead Mastercard’s business in Singapore, a market I have been deeply connected with for many years. Having spent over a decade driving data-driven strategies and advisory services across Asia Pacific, I look forward to leveraging this experience to deliver innovative, insight-led solutions that empower Singaporeans and accelerate the country’s digital innovation.”

Her appointment comes as Singapore advances digital finance initiatives led by the Monetary Authority of Singapore, including work on tokenisation, artificial intelligence, and stablecoin regulation, aimed at strengthening the country’s payments infrastructure.

“Together with our talented team and trusted partners, we will continue building a secure, inclusive, and connected payments ecosystem for Singapore,” Cho further added.

Before joining Mastercard, Cho held senior roles at foodpanda, Lazada, and Boston Consulting Group. 

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