The Gokongwei-led retailer confirmed on Wednesday. The decision marks the end of its partnership with South Korea’s Emart, the owner of the No Brand label.

The move comes as RRHI seeks to simplify its sprawling portfolio and concentrate on higher-performing formats, including supermarkets, convenience stores, specialty retail outlets, and franchised drug store branches.

“No Brand accounts for approximately 0.2 percent of annual net sales and constitutes a very small portion of the Company’s total assets,” noted Stanley C. Co, RRHI president and chief executive officer. 

He added, “Our focus remains on meeting customer needs by providing relevant assortments in the most appropriate formats.”

Launched in 2019 under a master franchise agreement with Emart, No Brand stores offered private-label products positioned as affordable alternatives. 

However, shifting consumer preferences and footfall patterns have prompted RRHI to wind down operations gradually over the next few months.

RRHI expressed gratitude to Emart for the partnership while emphasising that the exit from smaller, less impactful segments would not materially affect its financial performance.

By the end of 2025, RRHI operated more than 2,700 company-owned stores across the Philippines, making the No Brand footprint a fraction of its total network. 

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