The move comes as retail and commerce media across Australia and the wider region transition from early experimentation to a more execution-focused phase. Retailers and commerce partners are increasingly reassessing the infrastructure required to scale media programs with greater consistency, transparency, and long-term control.

“As retail media matures, success increasingly depends on execution, operational rigor, and the ability to scale without sacrificing flexibility,” said Jaclyn Nix, chief operating officer at Kevel. “Across Australia and APAC, brands and platforms are navigating fragmented ecosystems, inconsistent standards, and a growing number of retail media networks. Demand is rising for strategic partners that provide control, consistency, and measurable performance. Investing in dedicated regional leadership reflects our commitment to helping businesses move beyond experimentation and build sustainable, future-proof commerce media platforms.”

Based in Australia, Woodworth will oversee Kevel’s commercial strategy across both Australia and the broader APAC region. He will work closely with customers and partners to support growth and the development of differentiated commerce media platforms designed for fast-evolving and complex market conditions. The company said the appointment builds on its existing customer success and technical support teams already operating in the region.

Woodworth brings experience in commercial growth, partnerships, and go-to-market strategy across digital, media, and technology businesses in Australia and the wider APAC market. In his role, he will focus on expanding Kevel’s regional presence, supporting customer success initiatives, and developing strategic partnerships across retail, marketplace, and emerging commerce platforms.

“Across Australia and the whole of APAC, we are seeing some of the most dynamic and diverse commerce markets in the world,” said Chris. “Businesses here don’t want one-size-fits-all ad products; they want control, flexibility, and the ability to innovate on their own terms. Kevel’s API-first approach is uniquely suited to this environment, and I’m excited to help retailers and brands move beyond experimentation to build scalable, performance-driven commerce media platforms designed for the next phase of growth.”

Australia and the wider APAC region continue to rank among the fastest-growing digital and commerce media markets globally, supported by a mobile-first consumer base, expanding e-commerce ecosystems, and the growth of large digital platforms such as TikTok/Douyin, Lazada, and Shopee.

Industry forecasts indicate that retail and commerce media advertising tied to first-party data, transaction signals, and consumer intent will see sustained growth across Southeast Asia, China, India, Japan, Korea, and Australia over the coming decade. As retailers, brands, marketplaces, and platforms increasingly seek to monetise first-party data closer to the point of purchase, demand for flexible and scalable advertising infrastructure is rising.

Kevel currently supports commerce media businesses across the region, managing multi-million-dollar retail media revenue streams in localised and complex markets. The company said that its investment in regional leadership, support, and developer resources is intended to help customers innovate and scale more efficiently. With Woodworth based in Australia and an expanding APAC team, Kevel aims to establish itself as a long-term partner for businesses across Australia and the wider region.

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With over 15 years of experience spanning marketing, business strategy, and commercial leadership, Timothy is a highly regarded leader known for driving growth and delivering impactful strategies. 

He has previously held dual roles at Microgaming as director of growth & marketing and general manager, where he spearheaded market expansion and strengthened the brand’s presence in Asia. 

Timothy’s career also includes campaigns for Sony Pictures TV Networks Asia, where he contributed to the success of iconic series such as Running Man and Death Note. 

This appointment comes as LiveScore continues to build on its established success in the region. Asia accounts for millions of LiveScore users, with its passionate football fan base presenting significant opportunities for further growth and engagement. 

Commenting on his new role, Timothy said, “Joining LiveScore Media is an incredible opportunity to bring together everything I’ve learned throughout my career. I see this role as a chance to build on LiveScore’s strong foundation in Asia while broadening my own expertise in a region I’m deeply passionate about. I’m particularly excited about collaborating with partners to bring innovative experiences to football fans and help drive the next phase of growth for LiveScore in Asia.”

This appointment highlights LiveScore Media’s dedication to fueling fans’ passion for sport, further reinforcing its position as the go-to platform for real-time sports scores, updates, and content tailored to local audiences. 

Globally, LiveScore Media is trusted by leading advertisers, including Apple TV, Coca-Cola, Audible, Paramount, Unilever, Virgin Media, PlayStation, amongst others.

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In his new role, Young will lead the ANZ team, managing strategy, sales and operations for PubMatic in the region, as the company continues to focus on delivering effective, innovative, and responsible media solutions to publishers and advertisers.

Most recently, Young was Magnite’s managing director for Australia. He previously held senior roles with Telaria, The Guardian, and eBay. He is also the co-chair of the IAB Video Council.

Speaking on his appointment, he said, “The ANZ market has enormous potential for growth, and I’m excited that I’ll be part of a company that is at the forefront of the digital advertising industry. I look forward to working closely with PubMatic customers and partners to drive success in the region.”

Meanwhile, Jason Barnes, chief revenue officer for APAC at PubMatic, commented, “PubMatic is in a period of significant growth and James’s pedigree in the digital advertising market and experience with broadcast on demand (BVOD) advertising will bring incredible value to the team and our publisher and advertiser customers.”

This new appointment comes after the recent appointment of Sandro Catanzaro as new vice president of product management, CTV, and video.

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Nott previously served as regional director at Uniform and sales leader at Optimizely, educating and helping customers implement progressive MACH – or microservices-based, API-first, cloud-native SaaS, and headless solutions – technologies. 

He brings more than two decades of experience, including companies such as Salesforce and Sitecore, and will be reporting to Ramon Weterings, vice-president of EMEA and APAC at Contentstack.

Speaking on his appointment, Nott said, “The chance to assist local customers looking to leverage the most innovative CMS in the market is a privilege. The cloud model, enterprise features, and unparalleled customer support make Contentstack the catalyst for game-changing digital transformations.”

Meanwhile, Weterings commented, “APAC’s leading enterprise organisations are adopting MACH principles to modernise and accelerate the way they do business at MACH speed. To help these frontrunners achieve their ambitious goals and to further educate the market, we are doubling down on our local presence and will continue to build the team under Jerry’s excellent and renowned leadership.”

Contentstack will soon expand its Australian presence with sales, marketing, and customer service roles.

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Perry was previously the company’s director of publisher partnerships for APAC. In his new role, he will grow the business in the fast-growing region, focusing on developing Taboola in the Australian, New Zealand, and Korean markets, and support both advertiser and publisher customers.

He brings an extensive amount of experience to the role having worked with Taboola since 2015 and with previous roles including interim VP for APAC. 

Meanwhile, Payne was previously the senior publisher sales manager for Australia, New Zealand and Southeast Asia. Through his new role, he will manage the growth and retention of agency advertising sales, publisher sales, and existing partnerships. This role will include building out the team further to reflect the country’s continued market growth.

He brings in 15 years’ experience to the role and has worked at Perform Group as ANZ vice president for media sales and both Nine Entertainment and 10 Network in senior sales and marketing roles. 

Speaking on the new appointments, Adam Singolda, CEO and founder at Taboola, said, “Taboola continues to grow, working with leading publishers and advertisers in the industry. Our success in the region is powered by our people, who establish great long-term relationships with partners and help to grow our support structure. The new roles for Robert and Adam and their leadership experience ensure we’re future proofing ourselves for growth.”

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