Tag: publisher

Sydney, Australia – Recommendation platform Outbrain has announced the release of Keystone, a business optimisation platform aimed at aligning a publisher’s complete set of business initiatives with a more tailored experience for audiences.

Keystone applies Outbrain’s proprietary bidding and optimisation AI technologies to integrate every revenue-generating facet of a publisher’s site, including subscriptions, e-commerce, and any other business goal unique to each publisher.

While Outbrain’s current recommendation technology provided nearly US$745M in direct payments to Outbrain’s media partners in 2021 alone, Keystone is expected to help media owners increase their earnings by providing a more customised experience for readers across all properties and initiatives.

In addition, the technology utilised Outbrain’s AI conversion prediction-engine to create dynamic user segmentation, and the Keystone dashboard provides full transparency and a unified view of business initiatives to monitor and report on KPIs, inform strategies, and gather insights in real time.

Yaron Galai, co-founder and co-CEO of Outbrain, said, “Keystone is a technology that publishers can rely on to make the most of audiences’ digital experiences while preserving quality editorial content. The anticipated result is a tailored user experience supporting a more diversified revenue mix that positions our media partners for future growth.”

Keystone currently has four design partners including a large US news publisher and a leading European financial publisher.

Meanwhile, Andrew Burke, managing director for APAC and growth markets (India, China, Brazil) at Outbrain, commented, “With Keystone, publishers will be able to revolutionise the way they connect with their readers, providing a whole new level of engagement. This new tool has great potential, and we’re excited to offer it to audiences in our region.”

Lastly, Amit Elisha, general manager of Keystone and VP of products of Outbrain, said, “With publisher ad revenues under pressure, static experiences across all touchpoints are causing them to leave money on the table. “Providing a more tailored experience for readers by understanding their intent will create loyalty, ultimately driving repeat visits and increasing the value of a publisher’s business.”

Jakarta, Indonesia – Advertising company Taboola has announced an exclusive partnership with KapanLagi Youniverse, one of the largest publishing conglomerates in Indonesia. 

Through this two-year partnership, the publisher will implement several Taboola products, including Taboola Video, Taboola Newsroom and its integrated Feed with a mid-article unit, which provides readers with personalised content and targeted ads to increase engagement and revenue opportunities.

The integrated Taboola News feed will enable users to access content recommendations, designed to boost engagement and drive digital growth.

The publisher has more than 110 million monthly unique visitors and 50,000 articles produced each month.

Adam Singolda, CEO and founder at Taboola, said, “We’re excited to partner with KLY, a key destination for news and entertainment in the Indonesian market. KLY is really looking to drive growth opportunities by creating content that resonates more soundly with its audience. I’m confident that integrating Taboola technology will help KLY thrive, particularly as the demand for up-to-the-minute, engaging news content continues to grow.”

Meanwhile, Danny Purnomo, deputy CEO at KLY, commented, “We’re looking forward to working with Taboola to engage more actively with our audience. With millions of people turning to our site for updates, we want to ensure our readers are getting the best experience, every time, with a focus on content that is relevant to them. Taboola’s ability to enhance content discovery, coupled with its data-driven approach, will be critical to our strategic growth plans.”

The KLY partnership follows Taboola’s recent announcements of partnerships with NBA Philippines and the Bangkok Post, Thailand’s leading English-language news media.

Singapore – AT&T’s advertising and analytics division, Xandr, has released a new feature on its platform, described as content metadata for video. The new feature aims to help publishers improve the monetization of their premium video supply through standardized content descriptors.

Each publisher has different ways of labeling content, and buyers find it challenging to forecast, target, transact and report at scale across premium video inventory, and this is what Xandr aims to solve. Through the new feature, Xandr will be able to standardize content metadata to make it simple for both publishers and buyers to better represent and identify video content.

Xandr will take the thousands of unique genre values and simplify these into standardized categories using its fields including duration, delivery type, genre, program type, rating, network, and language. Xandr also offers multiple integration options to make it easy for publishers to send their metadata, including automated live content mapping to ensure there is comprehensive coverage. According to Xandr, over 50% of transacted CTV impressions on Xandr Monetize, its premium inventory, include content metadata.

The new feature will ensure the publisher’s metadata is standardized into Xandr’s taxonomy. This means that Xandr will take the thousands of unique genre values and simplify these into standardized categories using its fields including duration, delivery type, genre, program type, rating, network, and language.

Lynn Chealander, Xandr’s director of product management, commented, “As video continues to grow, Xandr is leading the way in standardizing content metadata to help our customers across both the buy and sell-side better understand premium video. Content metadata for video will allow publishers to capture unique spend as it unlocks demand for contextual audiences and will give buyers insight into the content so they can make informed decisions. All while matching ads to relevant content to create a better experience for viewers.”