Pixar Archives - MARKETECH APAC https://marketech-apac.com/tag/pixar/ Making Marketing for all Tue, 09 Jun 2026 06:48:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://marketech-apac.com/wp-content/uploads/2023/05/marketech-icon.png Pixar Archives - MARKETECH APAC https://marketech-apac.com/tag/pixar/ 32 32 Gardens by the Bay transforms into a Disney dreamscape with new Garden of Wonder edition https://marketech-apac.com/gardens-by-the-bay-transforms-into-a-disney-dreamscape-with-new-garden-of-wonder-edition/ Tue, 09 Jun 2026 06:48:01 +0000 https://marketech-apac.com/?p=144170 Singapore – Gardens by the Bay has officially unveiled the second edition of Disney Garden of Wonder, transforming Floral Fantasy into an enchanting botanical dreamscape inspired by some of Disney and Pixar’s most beloved stories. Running from 8 June 2026 to 14 March 2027, the immersive showcase features 23 vibrant topiaries crafted in the likeness […]

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Singapore Gardens by the Bay has officially unveiled the second edition of Disney Garden of Wonder, transforming Floral Fantasy into an enchanting botanical dreamscape inspired by some of Disney and Pixar’s most beloved stories.

Running from 8 June 2026 to 14 March 2027, the immersive showcase features 23 vibrant topiaries crafted in the likeness of iconic characters, bringing together floral artistry, storytelling, and nostalgia in one whimsical experience. 

Organised in collaboration with The Walt Disney Company and supported by the Singapore Tourism Board, the returning attraction expands on the magic of its 2024 debut with all-new themed zones and interactive elements.

This year’s edition introduces a frosty Frozen-inspired world where Anna, Elsa and Olaf stand within a glowing snowy landscape reminiscent of Elsa’s Ice Palace. 

Visitors can step onto an interactive floor where magical snowflakes shimmer and dance beneath their feet, creating a scene straight out of Arendelle. 

Elsewhere, Disney Princess fans can wander through romantic floral scenes featuring Rapunzel and Pascal, Belle and the Beast, as well as Jasmine and Rajah. In the Hundred Acre Wood, Winnie the Pooh and friends gather for a cheerful celebration, while Pixar’s Toy Story 5 comes to life through playful displays inspired by Bonnie’s Room starring Woody, Jessie and Buzz Lightyear.

Adding a distinctly Singaporean touch, the “Go Local” zone reimagines Disney favourites enjoying familiar local experiences—from Mickey Mouse making teh tarik with Donald Duck to Minnie Mouse and Daisy Duck sharing laksa together.

Greeting visitors outside Floral Fantasy is a towering four-metre-tall Sorcerer Mickey installation, setting the tone for the fantasy-filled journey ahead. 

According to Gardens by the Bay, the elaborate topiaries were meticulously handcrafted using more than 40 species of preserved and dried floral materials, taking over 16,000 man hours to complete.

Throughout the showcase period, visitors can also look forward to weekend meet-and-greet sessions with Mickey Mouse, Minnie Mouse, Donald Duck and Daisy Duck dressed in Singapore-inspired outfits, alongside exclusive merchandise available only at the attraction.

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Levi’s, Pixar mark 30 years of Toy Story with Western-inspired anniversary collection https://marketech-apac.com/levis-pixar-mark-30-years-of-toy-story-with-western-inspired-anniversary-collection/ Tue, 23 Sep 2025 08:09:52 +0000 https://marketech-apac.com/?p=121755 Singapore – In celebration of the 30th anniversary of Disney and Pixar’s Toy Story, Levi’s has announced a collaborative collection, paying tribute to the franchise and drawing inspiration from the western themes of the original film, particularly the character of Woody, alongside iconic visuals and motifs from the wider Toy Story universe. Originally released in […]

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Singapore – In celebration of the 30th anniversary of Disney and Pixar’s Toy Story, Levi’s has announced a collaborative collection, paying tribute to the franchise and drawing inspiration from the western themes of the original film, particularly the character of Woody, alongside iconic visuals and motifs from the wider Toy Story universe.

Originally released in 1995, Toy Story became the first fully computer-animated feature film and has since developed a lasting cultural legacy. The new Levi’s collection reinterprets the said elements from the films through denim, streetwear, and accessories, blending western Americana with playful references from Andy’s toy box.

For men, the collection included pieces such as the Levi’s x Toy Story All Over Print Vest, featuring a quilted zip construction, kangaroo pockets, and a large back graphic of Woody and Jessie riding Bullseye. Another key item, the Type III Trucker Jacket, showcased patch-and-repair detailing, printed pocket fabric, and a bold Woody graphic on the back, accompanied by embroidered lyrics from ‘You’ve Got a Friend in Me’.

Moreover, a Western shacket, crafted from midweight indigo denim with mother-of-pearl snaps and sawtooth pockets, introduced a streetwear update to the traditional Western shirt. Bottoms also included loose jeans and carpenter jeans with patch detailing, flour sack prints, contrast stitching, and reinforced stress points. Hidden details like Andy’s handwriting on custom pocket bags and saddleman graphics also added subtle references for fans of the film.

On the other hand, the women’s collection reflected the energy of Jessie’s character, with standout pieces such as a Type II Jacket in rinse indigo featuring chain-stitched “Yodelayheehoo” text and a contrasting ecru collar. The Ribcage Bell Jeans also reinterpreted a popular silhouette with a cow print waistband, “Howdy” embroidery, and western-style pocketing.

Moreover, the graphic T-shirts in the collection depict central characters and familiar scenes, such as a boxy tee with Woody and Bullseye, and another featuring an alien in a cowboy hat. A long sleeve option also included a back graphic of Woody and Buzz Lightyear, paired with the iconic ‘You’ve Got a Friend in Me’ text.

Accessories also include a logo hat with an embossed Pixar ball clasp, an all-over print tote featuring denim and canvas with arcuate stitching, and a 3-Pack bandana set in designs themed around Woody, Buzz, and Jessie.

Throughout the collection, interchangeable patches of key characters, including Woody, Buzz Lightyear, Jessie, Rex, and the Aliens, offer customisation options and collectable appeal.

The Levi’s x Toy Story 30th anniversary collection will be available on October 4, 2025, both online and in select Levi’s stores.

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HK’s Harbour City ties up Disney, Pixar to unveil new mega event ‘Pixar Fest’ https://marketech-apac.com/hks-harbour-city-ties-up-disney-pixar-to-unveil-new-mega-event-pixar-fest/ Wed, 11 Aug 2021 06:00:29 +0000 https://marketech-apac.com/?p=28935 The new mega event by Harbour City called ‘Pixar Fest’ is developed through a new marketing strategy and with a new event format.

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Hong Kong – Harbour City, the premium shopping center in Hong Kong, has partnered with Disney and Pixar to launch a mega event ‘Pixar Fest’ developed through a new marketing strategy and with a new event format.

‘Pixar Fest’, which will run until 15 August 2021, aims to enhance the consumer experience, create noise, and maximize social shares.

Harbour City is taking the extra mile to introduce something innovative to the audience. Mainly, the mega event has taken full advantage of Harbour City’s layout, installing 12 photo spots at every corner across different zones and levels. For example, the 5.2 meters high Pixar Ball and Lamp has been installed at Ocean Terminal Deck, while enlarged versions of Pixar movie characters have been set up in the atrium.

Apart from taking pictures on-site with the movie characters’ statues, the mall has also leveraged the technology of AR to entice visitors. Harbour City has selected five AR checkpoints in the consideration of mall layout. By downloading the mobile app ‘Harbour Cityzen’ for free, customers can experience ‘AR Fun’ in the onsite installations.

Furthermore, in order to keep the customer-generated content and maximize organic shares, Harbour City has released weekly new surprises to customers, such as limited-edition souvenirs and exclusive products. 

And lastly, Harbour City has created a series of interactive activities, including an online game connecting the real and virtual world across offline and online platforms. The mall has also partnered with booking platform KLOOK for online pre-registration of Pixar’s movies and shorts, to promote the mega event to targeted audiences with its big data.

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