The post ‘What’s NEXT in Marketing: Hong Kong 2026’ second edition unveils trend-focused sessions and expert speaker lineup appeared first on MARKETECH APAC.
]]>Responding to these industry imperatives, MARKETECH APAC presents the second edition of its flagship Hong Kong conference. What’s NEXT in Marketing: Hong Kong 2026, scheduled for 12 November 2026 at Cordis, Hong Kong, will offer a full-day programme of actionable frameworks, forward-thinking discussions, and high-impact networking for senior marketers and digital innovators.
Following a successful debut edition, this year’s conference is designed to equip attendees with strategic insights to deploy AI responsibly, elevate customer engagement through hyper‑personalised experiences, and build data‑driven marketing engines that deliver measurable results.
Set against Hong Kong’s fast-moving economy — where digital adoption and customer expectations evolve at pace — the event offers a unique opportunity for brand leaders to future-proof strategy and unlock competitive advantage.
Across a robust agenda, attendees can expect expert‑led keynote presentations and energising panel discussions covering the latest in AI marketing, data analytics, customer engagement, customer experience, and social commerce optimisation. The programme also features dedicated roundtable sessions, interactive networking breaks, and insights‑driven conversations tailored to unlocking real‑world impact.
Speaker lineup includes:
What’s NEXT in Marketing: Hong Kong 2026 is part of the broader What’s NEXT in Marketing conference series, which champions knowledge sharing and collaboration across the region.
To learn more about What’s NEXT in Marketing: Hong Kong 2026 and secure your seat, click HERE.
For sponsorship queries, contact MARKETECH APAC’s Sales Team at [email protected].
For speaking opportunities, reach out to Azunta Gaviola at [email protected].
For registration enquiries, contact Diana Nonisa at [email protected].
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]]>The post Philip Chau on latest Sun Life appointment, what’s next for performance marketing strategies appeared first on MARKETECH APAC.
]]>“It will be looking at the holistic end to end customer funnel from brand awareness, to lead generation, to lead nurturing, all the way to conversion,” Chau told MARKETECH APAC when asked about his specific strategies for Sun Life in his new role.
Prior to joining Sun Life, Chau was most recently the vice president and group head of marketing at Regal Hotels International, and oversaw a team of up to 30 members owning the end to end overall marketing strategy of the company both at group level and of all 17 hotels across Hong Kong and China. In that previous role, he managed all key marketing functions for the hotel brand across PR, communications, branding, partnership, digital marketing, CRM, loyalty program, creative, design, customer insights and analytics.
He had also previously held other marketing roles throughout the years including with Great Eagle Holdings, Blue HK, and Aviva.
When asked what learnings from these previous leadership experiences–more specifically from Regal Hotels and Great Eagle Holdings–Chau told MARKETECH APAC, “Both of these experiences provided me with valuable insights and strategies in introducing and delivering marketing innovation within a complex multi-BU organization. The key is to have both the technical know-how (martech and marketing analytics) as well as a strategic approach (change management and education).”
Speaking on his opinion regarding performance marketing this year, Chau told MARKETECH APAC that with the tightening of budgets, marketing ROI will be a key challenge.
“More than ever, marketers will be challenged to show immediate ROI, even in branding campaigns. These is also an opportunity for marketers to rethink and upgrade their marketing performance frameworks, to better track, optimize, and maximize the return of their marketing efforts,” he said.
He also added, “In my view, it will be establishing a truly holistic marketing performance measurement framework across all channels, all content, and all campaigns. It is about understand the true drives and levers that allows you to create real impact and real ROI.”
Chau’s appointment comes recently off the appointment of Mahima Tankha Marwah as Sun Life’s new chief client experience and marketing officer for Asia. In that role, she will lead Sun Life Asia’s marketing strategy, brand development, philanthropy activities, client listening and measurement and the development of new solutions to enhance client propositions.
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