Tag: Partnership

Manila, Philippines – Philam Life, the Philippines-based insurance company by multinational insurance and finance firm AIA Group, has partnered with India’s growth marketing platform Lemnisk, to implement a Customer Data Platform (CDP), aiming to deliver an orchestrated and personalized customer experience.

Lemnisk provides CDP-led personalization and real-time marketing automation solutions that deliver customer experiences that aim to bring increased conversions, retention, and growth for enterprises.

During the pilot engagement, Lemnisk will be collaborating to amplify Philam Life’s digital leads funnel and increase existing customer engagement on its digital properties.

According to Philam Life’s CMO Leo Tan, the insurance company is at an exciting time where the pandemic has pushed them to fast track the development of their digital capabilities. 

“Piloting a CDP is the first step towards a more customer-centric approach in lead generation and we are excited to welcome Lemnisk onboard as we collaboratively create a more relevant and stronger leads management program that will benefit potential customers,” said Tan.

Meanwhile, Subra Krishnan, the CEO of Lemnisk, commented that they are immensely excited at the opportunity to partner with Philam Life in its journey to create an engine for phenomenal customer experience and amplify its business objectives. 

“The pandemic has mandated a strong data strategy foundational to long-term customer value and the way brands like AIA Philam Life have responded truly sets them apart. We look forward to innovating together and exploring valuable use cases,” said Krishnan.

Sydney, Australia – Australian AI-powered marketing platform Metigy has partnered with freelance services marketplace Fiverr, to service the growing need of microbusinesses for digital solutions.

According to data from the Australian Securities and Investments Commission (ASIC), there had been a 14% increase in new business registrations during the pandemic. With this, comes an increased demand for digital, and both Metigy and Fiverr aim to provide digital marketing expertise by co-creating and launching a stream of free educational resources on their owned channels, helping freelance and small business community upskill in areas of digital marketing and business growth.

The new initiative also gives Metigy’s customers the ability to tap into a broad range of digital services such as photoshop editing, social media design, and copywriting, as well as programming, while generating new business opportunities for the skilled freelancers on Fiverr. In addition, Fiverr’s sellers will be exposed to a larger pool of SMEs actively seeking digital solutions.

Metigy’s CEO and co-founder David Fairfull said that they are excited to partner with Fiverr as both of them are on a mission to support small businesses.

“Amid the pandemic, we saw many small businesses close but this led to the rise of microbusiness owners and freelancers, many of whom made that scary leap to kickstart their own business. Now is the time to be investing in our global small business community, ensuring they have the right tools and technology in place to support growth and reach their full potential,” added Fairfull.

Meanwhile, Liron Smadja, the senior director of global brand marketing and international expansion at Fiverr, commented that the partnership with Metigy is a first of its kind for them, helping to boost exposure and business opportunities for their global freelance community predominantly in Australia but also in Singapore and the US.

“The partnership comes at the perfect time as we continue to build our presence in Australia, expand opportunities for our network of Fiverr sellers and continue championing the small business community. We can’t wait to see what this partnership brings and are looking forward to working closely with the Metigy team,” said Smadja.

The partnership is Fiverr’s first major marketing investment in Australia, while the announcement of the tie-up also comes after Metigy’s recent Series B funding round led by investment banking firm Cygnet Capital earlier this year.

Australia – Galderma in Australia, the pharmaceutical company which specializes in dermatological products, has appointed creative agency Emotive as its strategic and creative partner. 

Galderma carries the portfolio of some of the most well-known cosmetic products such as Cetaphil, Benzac, and Loceryl, and the appointment will see Emotive handling all of the brand’s creative business. 

For its first campaign, it has launched an ad for Cetaphil. The campaign aims to amplify the brand’s status as a top-of-mind product among consumers. While Cetaphil has been a familiar fixture in Aussie bathrooms for decades, its current branding as a ‘medicinal’ product strips it off of the ‘excitement’ factor that is most appealing to younger consumers, hence, the campaign’s focus on the reinforcement of its efficacy and safety in treating skin problems on this consumer group.

With the campaign titled ‘Hype-Free Skincare’, Emotive takes a sarcastic spin on the trend of influencers that are strongest among beauty products. The ad presents a fictitious ‘tell-all’ with an unidentified influencer acting as a ‘Skincare whistleblower’, who reveals to a reporter that while she keeps luring followers to try different skincare products, the ‘truth’ is “all you need is Cetaphil.” 

The tongue in cheek ad is capped off with a comic “So why come forward now?” question from the reporter to which the whistleblower answers, “People deserve to know the truth. Cetaphil face has everything you need.” 

“But while some might think having moisturisers that moisturise, cleansers that cleanse and products that are safe and work for everyone makes Cetaphil boring, when it comes to skincare, boring is good,” said Emotive.

According to Leah Elder, the digital and e-commerce lead of Galderma, the world of social media has influenced what people share and when it comes to skincare if its ‘not ideal for a #shelfie’ or hyped up, netizens are less inclined to share it. 

“Our Hype-Free campaign is a hilarious dramatization of a fictitious influencer having to hide behind a pixel, voice warp, and a protection program to conceal that it’s the trusted, humble brands like Cetaphil that may not make the YouTube glam table but you always have in your actual cabinet or get recommended by your dermatologist. We hope to make people laugh, we hope our closet fans relate and we hope newbies get to know us a little more,” said Elder.

Meanwhile, James Pash, the creative director of Emotive, commented, “Cetaphil was created by a pharmacist decades before social media, and it shows. Luckily for us, the team at Cetaphil was brave enough to let us embrace this truth. ‘Hype-Free Skincare’ highlights just how unpretentiously effective Cetaphil is by parodying the world of ‘skinfluencer’ endorsements and ‘skintertainment’.”

The campaign is now live, and also includes an ‘Influencer Protection Program’ hotline for real skincare influencers who are in need of support.

Mumbai, India – Digital agency Yellophant Digital has won the digital marketing mandate for ExpertMFD, India’s collaborative initiative to create financial entrepreneurs for the mutual fund industry.

The partnership will see Yellophant Digital managing ExpertMFD’s digital marketing duties, such as creative and content solutions, social media management, and digital campaign strategy, as well as media planning and buying, and ORM, SEO, and SEM.

According to the agency, the Indian Mutual Fund industry is one of the fastest-growing sectors in the country and there is an enormous opportunity for potential entrepreneurs to participate in the industry’s growth story. With this, Yellophant Digital plans to educate and give insights to potential entrepreneurs about the brand through targeted strategy on all digital platforms.

Himanshu Vyapak, the managing director of the Center for Investment Education & Learning (CIEL), said that they have about 2.3 crore unique mutual fund investors in India, and the growth in mutual fund distributors have not kept pace with the growth of assets in the mutual fund industry.

He further shared that they try to build a strong foundation and a cohesive growth environment for future financial experts to create Atmanirbhar India, which translates to ‘self-reliant India’, by providing a full-stack end-to-end platform for anyone who wants to become a mutual fund distributor. Vyapak stated that they are truly thrilled to join hands with one of India’s leading AMCs and they look forward to seeing Yellophant Digital give them a digital presence across all the platforms and help them reach more people and create mutual fund entrepreneurs of the future.

“This is a big opportunity and as 90% of the Indian audience has become social media savvy, we want to create a huge impact on various digital platforms. We understand that Yellophant Digital knows how the industry works and we are thrilled to see how they will make ExpertMFD a brand that reaches everyone. That is the reason we have collaborated with Yellophant Digital and I am confident that working together will help our brand reach new heights,” added Vyapak.

Meanwhile, Preksha Seth, the co-founder of Yellophant Digital, commented, “We look forward to working with ExpertMFD, which focuses on creating new financial entrepreneurs. It is the first time in India that all of the Mutual Fund Industry is coming together to create a revolution in investing. We are fortunate and grateful that we have this responsibility to build the digital-first brand from inception. We are super excited to come up with insight first thoughts for the brand and use social media to amplify the same.”

Mumbai, India – ART Fertility Clinics, the global institution of reproductive medicine in India, has set its eyes on amplifying its digital presence, and they have chosen independent digital marketing agency Social Beat, to boost its digital marketing in the country. 

The Middle East-headquartered ART Fertility Clinics deems to be one of the leading institutions in the fertility sector globally and is known for its knowledge and latest advancements in Assisted Reproductive Technologies (ART). Recently, private equity firm Gulf Capital has invested $30M in ART Fertility Clinics to help the brand expand in India. The firm’s investment will enable the fertility chain to open 18 clinics in different parts of the country over the next 12 months.

Aside from their main website, the clinic currently has its digital footprint on Facebook, Twitter, and LinkedIn. At present, it uses its social media channels to share reliable information on health and fertility. Through the new partnership, Social Beat will be responsible for handling the India branch’s digital media planning and performance marketing to accelerate patient acquisition.

CEO of ART Fertility Clinics India, Vinesh Gadhia said, “We are pleased to appoint Social Beat as our digital marketing partner. As we embark upon a new journey in India, we believe with their strong experience and capabilities, Social Beat will be able to drive our narrative in a compelling manner and build brand trust in India”

Meanwhile, Vikas Chawla, the co-founder of Social Beat, commented that the agency is thrilled to join ART Fertility in its growth journey, as the fertility segment is growing at a rapid pace, and they are looking to leverage their digital capabilities to educate, as well as acquire patients. 

Rachna Ganatra, the head of strategy and business development of Social Beat, said, “Our vast experience in providing digital marketing services for brands in the healthcare sector, particularly patient acquisition will help us drive success for ART Fertility. We are looking forward to narrating ART fertility’s brand story to the audience through innovative and engaging campaigns.”

Australia – In-game advertising platform Frameplay has partnered with Livewire, the global game technology, entertainment, and marketing company, to provide in-game inventory to marketers across the APAC region.

The partnership will see Livewire offering Frameplay’s advertising inventory to the market at a preferred partner rate, helping brands expand their audience through buying strategic in-game advertising, which is an effective cookieless alternative. It will also enable advanced insights into diverse gaming communities at scale. 

Livewire will be offering the exclusive inventory to advertisers in Australia, New Zealand, Singapore, Indonesia, and Malaysia, as well as the Philippines, and India, among others, allowing brand exposure to targeted geographic or global audiences. Furthermore, the partnership with Frameplay enables Livewire clients to have access to over 190 million daily impressions and premium game inventory across millions of mobile, PC, and console devices.

According to Scott Linzer, the senior vice president of business development at Frameplay, the platform’s product launching in 2020 allowed several global brands like Pizza Hut and Energizer to experience their brand lift benefits.

“We are excited to bring this same opportunity to APAC advertisers through our strategic partnership with Livewire, which is a leading global gaming marketing company for brands,” said Linzer.

Indy Khabra, the co-founder and CEO at Livewire, commented that they are thrilled to add Frameplay as an exclusive partner to their growing gaming client base and extend Livewire’s APAC footprint as a leading game technology company. 

“The region is a very important market strategically, especially for mobile gaming and it’s great to be launching with the premium game inventory. The partnership with Frameplay works side by side with Livewire’s vision to meet the growing demand for inventory that is brand safe, viewable, and unintrusive to the next generation of consumers, while still being highly measurable for brands and marketers,” said Khabra.

Sydney, Australia – PR and communications agency Anne Wild & Associates (AWA) has announced its partnership with independent media agency Pearman Media to offer clients fully integrated paid and earned media services.

The two companies have been operating from shared premises in Sydney since September 2021, and have already worked on several joint clients spanning on travel and lifestyle, wellness, and professional services sectors.

Through the partnership, the clients can couple PR services such as strategic planning, media relations, and commercial sponsorships, as well as affiliate partnerships, and social media management, among others, with media services, which includes strategic media planning, purchase and management of integrated advertising, and digital campaigns, as well as SEM and SEO, and data analytics, among others.

Furthermore, the partnership will also see the in-house teams of AWA and Pearman take on a series of staff exchanges and up-skilling programs, where team members will engage themselves across all aspects of core business services, providing the opportunity to consolidate the knowledge that will ultimately benefit their combined client portfolios.

According to Anne Wild, the managing director of Anna Wild & Associates, the partnership follows increasing demand from clients to work with a one-stop-shop for strategically aligned PR, strategy, and media planning, as well as buying services. 

Wild further shared that the Australian media space has gone through a period of significant change, and many of their clients are increasingly looking for integrated solutions that can both streamline account management processes as well as elevate the outcomes of their combined PR and media campaigns.

“Clients from across AWA’s two business units – Travel & Lifestyle and Business & Innovation – are already benefiting from the new partnership and we look forward to working more closely with the Pearman team on clients seeking integrated services all under one roof,” said Wild. 

Meanwhile, Dominic Pearman, the managing director of Pearman Media, commented that the partnership will enable clients to streamline PR and advertising activity and benefit from leveraging opportunities and campaign optimizations.

“We’ve been working with the AWA team for some time on some highly successful client projects, and we’ve already seen the significant benefits resulting from the combined services, from campaign strategy through to creative execution. We are seeing real growth in demand for an integrated offering and we are excited about further developing our enhanced service offering to new and existing clients,” said Pearman.

Manila, Philippines –ShopeePay, Shopee’s in-app digital wallet, is fast becoming an entity of its own, with the e-commerce continuously introducing partners and features that move it beyond its primary function – as payment for orders on the platform. This time, ShopeePay in the Philippines has partnered with one of the leading supermarkets in the country, Puregold. 

The tie-up will see the leverage of the use of QR codes for over-the-counter grocery purchases. Puregold has over 406 branches nationwide. The shopper, once at the cashier of any branch, will only need to inform first that he intends to pay with ShopeePay. Once the shopper goes to his ShopeePay wallet action bar, he will need to tap ‘Scan’, and click QR / Barcode, and enter his 6-digit ShopeePay PIN. The shopper will then present the generated QR code to the cashier for scanning, and receive a confirmation of the payment once done.

“Puregold is excited to partner with ShopeePay for this initiative. At Puregold, we want to give our customers only the best kind of service and overall quality shopping experience, and that includes easier and safer payment methods. Through the convenience of digital payments, we aim to increase customer enthusiasm while consumers maintain their purchasing power,” said Ferdinand Vincent Co, the president of Puregold.

Meanwhile, Martin Yu, the director of Shopee Philippines, commented, “We are always thrilled to partner with one of the Filipinos’ favorite brands, such as Puregold. Through ShopeePay, we strive to ensure that users can shop and pay with ease. In addition to the ease of use, ShopeePay offers several benefits to users which include convenience, a seamless user experience, security, and greater cost savings.” 

By using ShopeePay, shoppers can also enjoy up to 20% cashback starting today, 21 April until 31 December 2021.