The appointment will see Orphan develop creative work to introduce the platform to international audiences, helping CPA showcase its expertise in advancing education and improving outcomes for children and families affected by cerebral palsy.

The new creative work will begin rolling out across Australia and the UK from mid-July before expanding to the United States in September, supporting CPA’s efforts to broaden the reach of its education and training programmes globally.

Michelle Tirtabudi, Managing Director at Orphan, said the agency is honoured to partner with an organisation making a meaningful impact.

“CPA is an amazing organisation doing incredible, life-changing work. Being trusted to help tell that story is a privilege, and something we’ll pour everything into,” shared Tirtabudi. 

Ant Hatton, Founder and Chief Creative Officer at Orphan, added that the agency aims to help CPA amplify its innovation through strategic creativity.

“At Cerebral Palsy Alliance they are changing what’s possible for children and families through world-leading research and education. Often, the organisations making the biggest difference in the world don’t always have the biggest budgets. That’s why at Orphan, we help brands who can’t out-spend their competition, out-think them instead. CPA is leading the way through innovation. Our job is to make sure the world sees it,” Hatton said.

The appointment reinforces CPA’s commitment to expanding the global reach of its evidence-based education while helping more healthcare professionals and communities access its training resources. 

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