Running from 26 May, the installation stretches across Jewel’s Forest Valley and Canopy Park, combining large-scale floral displays, interactive activities, retail promotions, and fashion collaborations built around the LEGO Botanicals and LEGO Icons collections.

At the centre of the attraction are towering two-metre LEGO rose installations positioned against the backdrop of the Rain Vortex, alongside whimsical plant sculptures and botanical-themed displays woven throughout the complex’s indoor greenery.

The larger experience unfolds at Canopy Park, where visitors move through themed environments inspired by global garden aesthetics, from Japanese zen landscapes to Mediterranean courtyards and English countryside settings.

The displays recreate scenes from LEGO Icons sets including the Tranquil Garden, Fountain Garden, and Autumn Cottage Garden collections using intricately assembled brick structures, floral sculptures, koi ponds, pergolas, and topiary-style installations.

“We are delighted to debut Southeast Asia’s largest LEGO Botanicals showcase here at Jewel,” said Lee Ching Wern, Chief Executive Officer of Jewel Changi Airport.

“This collaboration reflects Jewel’s ongoing efforts to create distinctive experiences to delight visitors,” Lee said.

“By reinterpreting Jewel’s iconic indoor environment through the creative lens of LEGO, we are offering visitors a fresh and inspiring way to experience familiar spaces,” she added.

Beyond the installations, the LEGO Group has partnered with the Singapore Fashion Council on a fashion showcase featuring local designers including Joanna Lim, Sabrina Goh, and Kha Ngo.

The designers created runway pieces incorporating LEGO Botanicals elements into wearable fashion, blending sculptural floral forms with experimental materials and textures.

“Through Celebrate Jewel Blooms with LEGO Botanicals, we wanted to create an experience that encourages people to slow down and explore together in a playful and meaningful way,” said Nina Patricia Da Costa, General Manager for Singapore, Malaysia, and Travel Retail APAC at the LEGO Group.

“At the LEGO Group, we believe play has the power to spark creativity, foster connection and inspire imagination across generations,” Da Costa said.

The activation also includes a stamp rally spanning seven locations throughout Jewel, a LEGO pop-up retail store, and a slate of shopping promotions tied to spending thresholds and Canopy Park attractions.

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The campaign transforms parts of KLIA Terminal 1 into what organisers describe as a “Mini Airport within an Airport”, featuring LEGO-built representations of iconic Malaysian landmarks. The installation is open to travellers and visitors from now until 30 June 2026. Valiram is supporting the initiative as the official retail partner.

According to the companies, the campaign aims to showcase Malaysia’s cultural heritage and architecture through immersive LEGO installations positioned within the airport environment, offering travellers a creative introduction to the country.

“The LEGO Group is delighted to collaborate with Malaysia Airports to bring the Let’s Go Malaysia 2026 campaign to life at KLIA Terminal 1. Through the creative versatility of LEGO bricks, we are able to reimagine Malaysia’s iconic landmarks in a way that inspires curiosity and connection. This collaboration celebrates the country’s rich cultural diversity and architectural heritage, creating a memorable experience for travellers as they begin their journey through Malaysia,” said Nina Patricia Da Costa, general manager of Singapore, Malaysia and APAC travel retail of The LEGO Group.

Dato’ Mohd Izani Ghani, managing director of Malaysia Airports, said, “As Malaysia’s gateway to the world, KLIA’s collaboration with The LEGO Group enhances the passenger experience through a creative LEGO installation that brings storytelling and play into the airport environment. The showcase supports the spirit of Visit Malaysia 2026 by offering local and international visitors a distinctive first impression of Malaysia’s cultural diversity through an iconic toy, while adding meaningful moments of engagement for families and travellers of all ages.”

The installation is designed to welcome both returning Malaysians and international visitors, featuring LEGO interpretations of local landmarks, cultural symbols, and elements associated with Malaysia’s multicultural identity. The organisers said the concept aims to create a playful and engaging first impression of the country for those arriving at or passing through KLIA.

In addition to the installation, selected LEGO sets suited for travel are being made available through Valiram. These include compact and portable sets designed for on-the-go play during travel.

The campaign forms part of broader efforts to support Visit Malaysia Year 2026 by positioning the airport as a showcase for Malaysian creativity and culture. By integrating storytelling and interactive elements into the airport setting, the initiative seeks to enhance the overall passenger experience while promoting Malaysia as a travel destination.

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