Built on the company’s proprietary Persona Intelligence technology, SONA transforms campaign briefs into structured audience strategies by identifying scalable personas, recommending media environments, and generating activation plans that can be deployed directly across channels.

According to Ogury, the solution addresses a common challenge in modern advertising: maintaining a consistent audience definition from planning through to execution. 

Accessible through a conversational chat interface within Ogury One and compatible AI environments such as ChatGPT, Gemini, and Claude, SONA analyses campaign briefs and recommends audience personas based on behavioural signals, declared interests, geographic insights, and purchase data. 

The platform then identifies suitable publisher environments and formats before generating media recommendations, projected reach, and expected outcomes.

Ogury said campaigns can move from brief to activation in just a few clicks, reducing planning workloads by an estimated 20 to 30 hours per campaign.

The solution is powered by Ogury’s audience-first data model, which combines observed behaviours, declared data, and transaction-based purchase signals to create personas that better reflect real-world consumer behaviour. 

By organising these signals into scalable audience profiles, SONA aims to help marketers uncover potential customer segments that may be missed through traditional targeting methods.

Importantly, Ogury emphasised that recommendations remain fully transparent throughout the process, allowing media planners and traders to review, validate, and refine suggested audiences before activation.

Available across connected TV (CTV), desktop, mobile web, and in-app environments, SONA also supports interoperability through Model Context Protocol (MCP), enabling integration into existing AI-powered workflows without requiring significant operational changes.

“Many solutions today focus primarily on optimising execution, but the real challenge is maintaining a consistent audience definition from planning through activation across platforms,” said Nicolas Bidon, CEO of Ogury. 

Bidon added, “With SONA, we’re bringing Persona Intelligence directly into the campaign workflow, enabling brands and agencies to turn any brief into a structured, persona-based strategy they can understand, refine, and activate consistently across channels to drive more measurable outcomes.”

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Bidon most recently served as global CEO of GroupM Nexus, part of WPP, where he led a network of over 11,000 digital specialists. Since joining WPP in 2012 as managing director of Xaxis UK, he went on to become global CEO of plista and later global CEO of Xaxis, steering its shift toward an outcome-focused media model powered by proprietary AI across 47 markets. His earlier experience includes leadership roles at Yahoo and several enterprise software companies, including Microstrategy and Watchfire.

“With major disruptions everywhere you look, the advertising ecosystem stands at a crossroads and is poised for reinvention,” said Bidon. “Ogury’s unique blend of data, powerful technology, and innovative culture position it perfectly to turn this complexity into a competitive advantage for its clients. I’m honoured to lead such a talented global team and to partner with Jean Canzoneri and the Board to accelerate Ogury’s next phase of growth.”

Meanwhile, Jean Canzoneri, co-founder and chairman of Ogury,, commented, “Ogury’s differentiation stems from multiple strengths, from our proprietary, persona-based data model to our fully integrated, cross-channel platform. Together, they enable advertisers to transform complex consumer behaviours into actionable intelligence at scale. Nicolas’s extensive global experience and proven ability to expand fast-growing adtech companies make him the ideal leader to further elevate Ogury’s impact across the industry.”

In his new role, Bidon will oversee Ogury’s strategy, business development, and operations across the Americas, EMEA, and APAC. Based in London, he succeeds Geoffroy Martin, who has served as CEO since January 2023. Bidon is a graduate of Georgia Tech in the United States and ICN Business School in France.

The leadership change follows Ogury’s launch earlier this year of Ogury One, a unified advertising platform that connects audience insights, media planning, and omnichannel activation. The platform uses AI-driven integrations with agency tools to help advertisers convert audience data into scalable personas across in-app, web, mobile, and CTV environments.

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