Serving as a key platform for Malaysia’s marketing ecosystem, the awards provide brands, agencies, and technology organisations with an opportunity to spotlight work that delivers both creative excellence and measurable business impact in one of Southeast Asia’s most dynamic and competitive markets.

Moreover, the programme highlights campaigns and initiatives that demonstrate how Malaysian brands and organisations are adapting to an increasingly complex and fast-evolving marketing landscape.

Part of the broader NEXT Awards Series, the NEXT Awards Malaysia 2026 continues to champion marketing innovation, creativity, and effectiveness, recognising the people, teams, and ideas driving the industry forward.

The initial lineup of jury members includes:

• Keith Ng, SVP, Digital Marketing & Channel Management, Group Corporate Communications & Marketing at AmBank Group
• Fatin Sarjat, Head of Marketing at Delima Oil Products at FGV Holdings
• Kelly Lim, Head of Marketing at Frasers Group
• Deon Lee, Director, Customers & Marketing at Lotus’s Malaysia
• Merlin Ang, Vice President of Marketing at Melaleuca: The Wellness Company
• Fiona Liao, Group Chief Marketing, Communications & Sustainability Officer at POS Malaysia
• Jayson Ong, Head of Brand & Channel Marketing at Sharp Electronics
• Kee Shing Lim, Head of Marketing at Sime Darby Motors
• Freddie Wong, Marketing Director at Tyson Foods
• Erin Hwang, Head of Brand, Marketing & Communications at Zurich Insurance Company Ltd

The NEXT Awards Malaysia 2026 will recognise excellence across 49 award categories, celebrating a broad spectrum of achievements within the country’s marketing industry. These categories cover impactful campaign work, outstanding agency performance, and notable contributions from marketing teams and professionals, alongside the prestigious Brand, Agency, and MarTech Grand Prix titles.

What sets the NEXT Awards apart is its tournament-style format. Winning entries from Malaysia that receive Bronze, Silver, or Gold recognition will have a chance to represent the market at the NEXT Awards Asia-Pacific 2026, where they will be evaluated alongside leading work from across the region.

More details of the NEXT Awards Malaysia 2026 can be found HERE.

For nominations, sponsorship, or judging enquiries, interested parties may visit the official website or contact MARKETECH APAC’s Awards Team at [email protected].

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