Under the partnership, Nativex will provide end-to-end support across strategy, planning, activation and optimisation for Netflix Ads. 

Advertisers will be able to deploy standard pre-roll and mid-roll formats alongside Pause Ads, QR-enabled creative and single-title sponsorships around popular series, films and live events, supporting full-funnel campaigns that combine brand impact with measurable outcomes.

Netflix’s ad-supported plan reaches more than 190 million monthly active viewers across priority markets and features a lighter ad load, curated ad breaks and content-driven targeting designed to maximise attention. 

According to Netflix Ads research, campaigns on the platform deliver higher active attention and stronger brand recall than many digital and TV channels, offering advertisers incremental reach as audiences continue to move away from linear television.

“Streaming has become the new prime time for our clients, and Netflix sits right at the centre of that shift,” said Cheryl Huang, partner at Nativex. 

Huang underscored, “By partnering with Netflix, we can help brands tell richer stories in a premium environment, while using Nativex’s data, creative and optimisation capabilities to turn that attention into tangible business results. This is a major step forward in our mission to connect advertisers with audiences who are truly immersed in great content.”

Through the collaboration, brands can extend reach among hard-to-access streaming audiences, leverage Netflix’s first-party and content-based targeting signals, and test interactive formats that enable more engaging and shoppable experiences. 

Netflix Ads solutions will be available immediately to Nativex advertisers across APAC, North America, Europe, Japan, South Korea, Brazil, and Australia, supported by joint teams focused on test-and-learn programmes and scalable best-practice frameworks.

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The partnership enables Nativex to leverage Google’s ecosystem of ad platforms, solutions, and global reach. Through this, Nativex can offer end-to-end services such as account management, optimisation, policy support, and data analytics.

Using Google’s different ad formats, Nativex creates campaigns depending on client needs. By leveraging search, display, video, and app ad formats, brands can widen their audience reach. They can also access Google’s data insights and targeted ad strategies.

Additionally, Nativex is set to maintain its aim of empowering brands through its ‘global localisation’ strategy, which helps brands grow in international markets.

Within a month of leveraging Google’s ad ecosystem, Nativex has already recorded an increase in visibility and sales.

Cheryl Huang, business partner at Nativex, commented, “For global brands, Google’s multi-platform ecosystem covers every stage of the consumer journey, from awareness to conversion. Coupled with Nativex’s expertise in ad placement and optimization, we help brands gain deep customer insights and develop high-impact strategies for global market expansion.”

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With Nativex’s integration, Baidu’s advertising platform will have access to a higher level of innovation from a global marketing authority. Nativex is in a good position to take full advantage of its progress in global localization.

Nativex is offering assistance by leveraging their capabilities in conjunction with Baidu’s extensive traffic coverage. This will be used for international companies and developers aiming to achieve sustainable growth in the Chinese market.

Cheryl Huang, senior vice president of Nativex, remarked, “We take immense pride in becoming an official certified agency within the Baidu marketing ecosystem. We are confident that by blending Nativex’s global perspective with Baidu’s industry-leading position, we are poised to deliver exceptional services to our global clients, facilitating business growth.” 

Meanwhile, Yan Fei, director of overseas channels at Baidu, said, “The addition of Nativex to the Baidu Advertising ecosystem is a source of honor for us. As a renowned figure in the marketing industry, we believe Nativex will infuse our advertising platform with innovation and vitality. We eagerly anticipate close collaboration with Nativex, as together we drive advancements within the digital marketing domain, crafting additional growth value for brands and developers.” 

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By using the user-generated content (UGC) capability, Xiaohongshu provides brands and developers with an engaging and authentic avenue for connecting with users, encouraging engagement, and creating brand identities. With its user population, engagement rates, user loyalty, and influence, the platform has grown to be a destination for many brands.

Nativex is able to provide digital marketing solutions for brands and developers thanks to their knowledge of Xiaohongshu’s user demographics and behavioural patterns. This knowledge enables them to engage audiences, increase user engagement, and experience company growth. Nativex gives its clients the tools they need to maximise their presence on the platform and achieve this by utilising this knowledge.

Speaking about the collaboration, Yuan Lang, head of Xiaohongshu’s commercial channels, said, “Nativex has garnered the trust of numerous global brands and developers through its professionalism and innovative approach. We eagerly anticipate partnering with Nativex to cater to an even wider spectrum of international brands in the future.”

Meanwhile, Cheryl Huang, senior vice president of Nativex, expressed, “Nativex is thrilled to apply our professional expertise and vast experience to support brands and developers in harnessing the immense user base of Xiaohongshu and attaining commercial success in the Chinese market. Whether the objective is to boost brand visibility, promote products, foster user engagement, or drive sales growth, we are dedicated to delivering tangible results.”

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According to the official partner page, Nativex will offer primarily their XMP service, which is a multi-channel media-buying tool that allows cross-channel campaign management. Furthermore, XMP by Nativex also offers a full-suite of features designed to give brands full transparency and granularity over the creative component of your campaigns and AI-powered data analytics that focus on improving campaign return of investment (ROI), return on ad spend (ROAS), and lifetime value (LTV).

Qualifying technology companies inducted into the TikTok Marketing Partners Program have passed a vetting process anchored by different evaluation criteria. Partners have demonstrated diverse specialities and industry expertise, as well as proven track records in creating, implementing and measuring advertising campaigns that drive success and business outcomes for marketers and brands. 

At the moment, Nativex offers a suite of services and tools for brands across a range of verticals, such as gaming and e-commerce. These include ‘XploreChina’ which is a one-stop mobile marketing solution empowering brands to break into the China market, including acquisition, monetization, and creative services; and ‘TopWorks Creative Studio’ which is a global creative network that helps brands develop excellent creatives, equipped with data and insights from local markets.

Irene Yang, managing director at Nativex, has expressed that they are proud to be recognized as a TikTok Marketing Partner, and join a select handful of top agencies that have been consistently delivering campaign results for brands across the platform.

“This stands testament to the strong relationships we have with our customers, as well as our ability to achieve exceptional outcomes across different verticals and industries. As we continue to drive campaigns and expand our footprint globally, we are committed to broadening our expertise and service offering, and bringing greater value to our partners and customers,” Yang stated.

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‘XploreChina’ initiative is designed to help clients achieve success in the Chinese market, offering acquisition, monetization, and creative services at scale and across multiple verticals. It provides a wide range of transparent tools and solutions tailored to all lifecycle stages. 

Under the ‘XploreChina’ umbrella, Nativex offers three distinct solutions for brands including China Top Media, KOL Marketing, and Android Solutions, as well as customized marketing solutions for public relations, and social media, among others.

The China Top Media solution grants advertisers instant access to premium inventory across China’s closed mobile ecosystem through strategic partnerships with ByteDance, Tencent, Baidu, and Alibaba, as well as Kuaishou, while the Android solution provides clients with the required documentation for launching their app in China’s Android ecosystem. It also includes support for app management and monetization on China’s mainstream Android app stores.

And lastly, the KOL Marketing solution helps brands run successful influencer campaigns in China by connecting them with over 40,000 Chinese influencers and more than 200 Multi-Channel Networks, including XingTu (Douyin), Magnet (Kuaishou), and HuaHuo (Bilibili). 

According to Nativex, the country’s US$14.28T economy continues to present a broad range of business opportunities for companies, especially those from emerging markets such as SEA, but without a strong understanding of market characteristics and knowledge around consumer preferences, companies seeking to enter China may encounter difficulties in building brand awareness and engaging with local audiences. As a result, leveraging the expertise and connections of a partner such as Nativex will help brands across various industries scale quickly and effectively in China. 

Irene Yang, the managing director at Nativex, shared that breaking into the Chinese market can be incredibly complex for marketers who do not have boots on the ground or localized expertise to lean on, due to its unique media ecosystem that’s dominated by domestic tech giants and its fragmented mobile audience. 

“Here at XploreChina, our unrivaled understanding of the Chinese market and strong connections to China’s top media platforms allow us to make the transition into this unique media ecosystem for brands seamless and effective. As more brands look to break into China, we are able to guide marketers every step of the way,” said Yang. 

Nativex has also announced that as part of the ‘XploreChina’ rebrand, advertisers also have access to ‘Nativex XMP Media Buying’ tool, which allows companies to reach hundreds of millions of users across the country’s leading ad platforms such as Wechat, Douyin, and Bilibili, as well as Nativex’s in-house creative studio TopWorks, which offers premium creative services. 

In addition to XploreChina’s three distinct solutions, brands will also have access to public relations, search engine optimization, and social media services to ensure brands of all shapes and sizes have the right online presence in China’s massive mobile market.

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