In his new role, Biggs will offer consultancy for senior marketers in evolving their organisations in a digitally dominated world. He is also entrusted with driving integrated solutions for dentsu’s important customers by leveraging the agency’s broad spectrum of offerings across the three service lines, namely creative, media, and CXM.

Over the course of Biggs’ career, he has worked with more than 100 customers in a wide range of businesses, including airlines, zoos, and more. He is also a regular speaker on technology trends and digital disruption at international and regional conferences including Ad:Tech, Clickz Live, Google, HKU, HKTDC, among others and has delivered courses for HKU, Singapore Art Council, Omnicom University (Singapore & China), Yonsei University (Korea) and Google Squared. 

Digital transformation, omnichannel commerce, data leadership, and new kinds of digital business and culture and entertainment, such Web3, Metaverses, and NFTs, will be among the topics covered by Biggs.

On his appointment, Biggs said, “I can’t wait to plug my energy and expertise into the truly integrated agency platform that dentsu offers. The industry in Hong Kong is crying out for both creative and data-driven ways to engage their various stakeholders. And we’re teaming up to make it happen.”  

Simone Tam, CEO of dentsu International Hong Kong, shared, “With such depth and breadth of e-commerce, digital, marketing and business knowledge, Napoleon will add tremendous value to our clients and reinforce our leadership in the market in offering integrated solutions.” 

“I am confident that with Napoleon’s entrepreneurial spirit, we will go from strength to strength as the agency partner for modern marketers,” Tam added.

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