Tag: Monetization

Sydney, Australia – Adtech startup Cake.Shop has announced a partnership with adtech firm Aditude to offer its header bidding wrapper across the APAC region.

The partnership introduces Aditude’s proprietary wrapper technology, part of a broader product suite designed to empower publishers with tools to maximise revenue, streamline operations, and maintain greater control over ad monetisation. The wrapper integrates with multiple demand sources, enhancing competition and driving increased CPMs for publishers in the region.

Cake.Shop’s header bidding wrapper integrates seamlessly into the existing infrastructure of the publisher, regardless of the complexities of the current systems or set up. This will allow publishers to efficiently adapt and adopt advanced technologies without the need for additional resources, and with a level of flexibility and control they haven’t had before.

Luke Hills, founder of Cake.Shop, said, “Cake.Shop Publisher Technology powered by Aditude provides publishers with dynamic pricing, low latency, and unparalleled transparency, all within a customisable and scalable framework. We’re excited to bring this solution to APAC publishers and provide the tools they need to unlock new revenue opportunities while staying competitive in an evolving market.”

Hills also added that the partnership reflects Cake.Shop’s mission to address inefficiencies in the current ad tech landscape by offering solutions that prioritise sustainability, transparency, and control.

“Our collaboration with Aditude is a natural fit because we share a common vision of empowering publishers through innovative technology and unparalleled support. This partnership is a big step forward in ensuring publishers in the APAC market have the solutions they need to thrive in a privacy-first, efficiency-driven ecosystem,” he said.

Meanwhile, Momtchil Donev, business development director at Aditude, commented, “Aditude is thrilled to partner with Cake.Shop to extend the reach of our technology to the APAC region. This collaboration aligns with our mission to provide publishers with solutions that deliver value through enhanced monetisation, operational efficiency, and transparency. Together, we’re empowering publishers to achieve their goals in a highly competitive landscape.”

Singapore – SOOP, a new live-streaming platform, officially launched its global beta on June 5, 2024, for web and mobile app experiences.

Following the launch, the platform has quickly attracted streamers broadcasting a wide variety of content, ranging from popular esports and multiplayer titles and ‘Let’s Play’ single player gaming sessions, to virtual avatar and ‘IRL’ streamers.

With its launch, SOOP has developed strategic partnerships with game publishers, tournament organisers, and leading entertainment providers to host unique and exclusive content.

In terms of partnerships, SOOP has partnered with Riot Games to broadcast esports tournaments in games such as VALORANT and League of Legends, as well as partnerships with broadcasters or RTS and FGC tournaments in games like StarCraft and Tekken.

Beyond esports, users are provided with a world of sports and entertainment content to explore with access to broadcasts of Korean Baseball Organization (KBO) League and Union Mondiale de Billard (UMB) matches, while viewers seeking reality entertainment can enjoy live streams of sensations like K-pop contest, U2U: Up To You, hilarious physical challenges like Special Fox, and other original content series.

Furthermore, SOOP is currently running a three-month-long promotion that allows users to monetise their channels by streaming for just one hour until the end August 2024, lowering the barrier of entry for aspiring streamers, while encouraging exploration of the numerous content avenues that are available to users to kickstart their content creation journey.

The platform categorises streamers into three tiers namely ‘Rookie’, ‘Affiliate’ and ‘Partner’ with varying requirements and benefits. During the promotional period, users are eligible to become Affiliate streamers after achieving just one hour of cumulative streaming, enabling monetisation and access to the SOOP Revenue Program. This allows content creators of any size to seize the moment and start earning from live streaming on SOOP.

Users in the SOOP Revenue Program will initially benefit from two monetisation methods such as gems that users can give to streamers and subscriptions that grant users special access to a streamer’s exclusive features and content, providing an avenue to support their favourite streamers on an individual or recurring basis while enjoying personalised perks.

In addition to gems and subscriptions, advertising revenue share solutions are in development for future release to further grow streamers’ monetisation opportunities, alongside in-game drops and game account integration to enhance interactivity for viewers.

Bangkok, Thailand – Media company Matichon Group in Thailand has partnered with content discovery and native advertising platform, Dable, to drive monetization across its news sites in the country.

Matichon Group is one of the leading publishers in Thailand, with newspaper brands Khaosod Daily, Matichon Daily, Prachachart Business, and Matichon Weekly, as well as Sentangsedtee. 

The partnership will see Dable generating additional revenue for Matchicon Group while maintaining the user’s experience by displaying ads that blend in with the organic content of the website. Through this, the media company will be able to demonstrate high performance by exposing ads that are based on the visitor’s interests.

Chaehyun Lee, Dable’s CEO, shared that by partnering with the Matichon group, Dable is able to expand its premium network, as well as reflect its advancement in both Thailand and the global markets.

“I am confident that this partnership will bring good results. With Dable’s personalized recommendation technology creating a valuable experience, readers seek to consume quality content on Matichon group’s subsidiary sites, increasing page views and dwell time on each site,” said Lee.

Aree Lekhanon, the acting director of Matichon Group, said, “We look forward to providing personalized content that engages our readers and caters to their needs through Dable’s solution. We also hope to expand Matichon’s influence in the media market through various insights and data provided by Dable.”

Singapore – Global web recommendation platform Outbrain has rolled out its new Native Advertising Header Bidding solution, designed to help media partners boost their monetization strategy by enabling Outbrain to serve ads on any ad placement.

The solution allows the Outbrain advertising engine to programmatically bid into display and video ad units to serve Outbrain Native Ads. This move is designed to help Outbrain media partners maximize revenue from traditional ad units while creating more opportunities for Outbrain advertisers to show their ads and engage customers with Outbrain native ads.

Outbrain enters the header bidding space by leveraging its deep integration with media partners which provides unique visibility into contextual performance and behavioral interest signals, enabling bidding efficiency. The result is a more personalized and relevant ad experience for the consumer and maximum performance for marketers.

Speaking about the solutions launch, Eytan Galai, chief revenue officer at Outbrain, said that they remain committed to innovate and help media partners in the open web fund content creation. He also added that with ‘Native Header Bidding’, their goal is to help their partners maximize revenues while delivering a better advertising experience to consumers.

“Native Header Bidding unlocks new revenue potential by creating more advertising opportunities for Outbrain while increasing yield on traditional display and video ad placements,” Galai said.

Meanwhile, Ayal Steiner, VP for advertising at Outbrain, commented, “The expected result is that users will experience more relevant ads served through native ad experiences that are much more user friendly, and Outbrain advertisers will benefit from more ad inventory which creates new opportunities to engage potential customers on the open web.”

Outbrain now begins a global roll out of Native Header Bidding with strategic media partners.

Singapore – The global pandemic has challenged brands to rethink their existing digital marketing strategies due to the sudden shift in consumer behavior which has made online preferable to all other consumer channels.

With this in mind, customer engagement platform Braze and MARKETECH APAC, the dedicated news platform for the marketing and advertising industry in Asia-Pacific, have teamed up to launch the marketing guide, ‘Guide to Elevate Your Customer Engagement Strategies’, to offer brands a wide array of customer engagement strategies to elevate their campaigns no matter which part of the marketing funnel they’re looking to amplify – whether that’s to activate, monetize, or retain consumers. 

‘Guide to Elevate Your Customer Engagement Strategies’ features more than 40 customizable campaigns that have also been leveraged by the world’s savviest brands; this means along with fresh ideas to personalize, brands are provided with a broader perspective on a specific campaign with good examples of how other brands have applied it on their own. 

The guide is grounded in today’s fast-moving consumer landscape, providing each suggested campaign strategy with an estimated difficulty level, as well as the engagement channels that the campaign is best applied on, including email, in-app notifications, and social media advertisements, in order to capture consumers’ attention and retain them in the long run.

Strategies within the guide are divided into three main categories – for activation, monetization, and retention. The pandemic changed the game for each step of the consumer engagement cycle, and what it takes to activate, monetize, and retain consumers may be different than what brands were used to pre-pandemic.

In terms of activation, while free trials remain an effective way of drawing in customers, the guide provides new strategies that encourage experimenting with the channels, content, and timing of the messaging to more effectively underscore the brand’s offering. 

When it comes to monetization, meanwhile, the guide assists brands in taking advantage of cohesive and cross-channel campaigns to deliver promotional messages that effectively convert consumers.

And lastly, with retention, marketers can find informative and actionable insights in the guide that show how to leverage cross-channel messaging to highlight their brand’s value in providing existing and new products and services.

Bill Magnuson, Braze’s founder, said, “The secret weapon that differentiates exceptional, enduring companies is the quality of their customer engagement, encompassing the full set of activities through which companies build direct relationships with their customers.”

Taken together, these use cases make it possible for brands to determine the right mix of campaigns for their specific needs and business goals, and then to implement them effectively to make the most of their customer engagement efforts. By taking a methodical approach, marketers can ensure they’re not missing out on campaigns that could drive stronger customer loyalty or additional revenue.

Shaina Teope, the regional editor of MARKETECH APAC, commented, “No matter how seasoned marketers have become in a specific part of the consumer lifecycle, the changes brought by these strange times put us to square one, placing upon brands the need to revisit and reassess their consumer engagement. This comprehensive and no-frills guide will resonate well with marketing teams of all sizes.”

To access the guide, you may download ‘Guide to Elevate Your Customer Engagement Strategies’ here.

Singapore – Revenue and customer-lifecycle management solutions provider Evergent has announced that it is supporting the initiative of Amazon Web Services (AWS) for Media & Entertainment to enhance deployment of agile monetization solutions for its content providers.

Agile monetization is a vital tool for content and service providers seeking to accelerate performance in today’s saturated video marketplace. Evergent’s CCB 3.0 platform is designed to support agile monetization for video providers through a suite of offer management tools, allowing users to deploy, test, and evaluate different monetization strategies. 

CCB 3.0 from Evergent is a user-centric customer relationship and monetization management platform designed to enable content providers to streamline their business processes and optimize revenue outcomes. The flagship platform allows users to select different revenue options from an easy-to-use drop-down menu, dramatically simplifying the process of choosing and testing different monetization strategies. 

Through the support, Evergent will leverage AWS capabilities and services to improve customer management and monetization solutions on behalf of its Media & Entertainment customers around the globe.

“Our mission at Evergent is to enable our customers to more effectively manage their relationships and improve their monetization processes through a pre-integrated platform tailored to each customer’s business needs,” said Vijay Sajja, founder and CEO at Evergent.

AWS for Media & Entertainment is an initiative featuring new and existing services and solutions from AWS and AWS Partners, built specifically for content creators, rights holders, producers, broadcasters, and distributors. It also simplifies the process of building, deploying, and reinventing mission-critical industry workloads by aligning AWS and AWS Partner capabilities against five solution areas: content production; direct-to-consumer and over-the-top (OTT) streaming; broadcast; media supply chain & archive; and data science & analytics.

“Our collaboration with AWS aligns perfectly with this mission by connecting our customers not only with Evergent’s agile monetization solutions, but with the full portfolio of products and solutions available through the AWS for Media & Entertainment initiative. For media companies focused on launching and rapidly growing direct-to-consumer (D2C) services, time to market is critical. Working with AWS helps us enable flexible and agile monetization in weeks, not months,” Sajja added.