Doha, Qatar – Qatar Airways has unveiled a new global ‘AI Adventure’ film which utilises state-of-the-art technology to reinforce its commitment to developing incomparable, immersive experiences for everyone.
In an industry-first, the campaign offers the opportunity to be part of its emotive story, by utilising advanced AI capabilities so you can place yourself within the film and become the star. This reaffirms the airline’s dedication to placing customers at its very heart.
As part of the campaign, viewers can select from multiple scenes within the film to star as the leading roles. Thanks to cutting-edge AI technology, the characters will be an accurate reflection of the viewer’s appearance, adapting to their facial features and skin tone.
To be a part of the emotive AI adventure, users must visit: flyqatar.com and watch the film on the Qatar Airways YouTube channel.
Engr. Badr Mohammed Al-Meer, chief executive officer at Qatar Airways Group, said, “At Qatar Airways, we go beyond simply meeting customer expectations – it’s about anticipating their needs and crafting experiences that resonate on a personal level. The launch of this new brand campaign is a true testament to this and our ethos of providing incomparable superior customer experiences.”
Meanwhile, Thierry Antinori, chief commercial officer at Qatar Airways, commented, “Featuring pioneering AI capabilities unseen elsewhere in the airline industry, our latest campaign not only showcases the innovative spirit driving our brand, but also encapsulates our customer-centric approach, helping to turn every journey into an adventure. After all, there’s no limit to how far a dream can take you.”
Lastly, Babar Rahman, senior vice president of global marketing and corporate communications at Qatar Airways, stated, “With this latest campaign, we have been able to encapsulate our vision as an industry leader in innovation. Crafting an immersive brand experience where everyone can be the stars, has allowed us to create uniquely personalised connections with our audiences, ensuring every moment is truly unforgettable.”
Singapore – Home: for the literal sense it refers to the place we reside in and keep ourselves safe from the elements and gives privacy. But from a deeper–and perhaps more emotional–sense, home is a place of comfort, a place of you being able to be vulnerable, and a place where you build memories. In other words, home is a place of local identity and a place of pride.
As Singapore commemorates another year of independence, PropertyGuru, a homegrown property technology company, proudly unveils the ‘A Sense of Home’ campaign, a heartfelt tribute to our nation’s vibrant neighbourhoods and inspiring residents.
To better understand the campaign’s approach of evoking a deeper sense of pride in having a home, MARKETECH APAC spoke exclusively to Alex De Leon, group vice president of consumer marketing at PropertyGuru Group to better understand the campaign’s direction and why this initiative focuses more on the home being a fundamental concept for each and every one of us.
Using the sense of smell to evoke homely memories
One of the first aspects of the ‘A Sense of Home’ campaign was its ‘Scents of Singapore’, described as a heartfelt tribute to Singapore’s diverse communities, each with its own unique aroma. For this to happen, PropertyGuru visited various neighbourhoods, where residents shared the distinctive scents that define their areas. In partnership with Oo La Lab, these memories and emotions were translated into an evocative fragrance which includes:
Bedok–A blend of old money charms and kampung vibes, featuring notes of metal, cedarwood, and paper.
Jurong–Inspired by the district’s chocolate factories, with notes of cacao, woody, and vanilla.
Ang Mo Kio–Reflecting its industrial character, with strong aromas of anise, tobacco, and birch tar.
Sengkang–Known for its park connectors, captured in a refreshing orchard floral fragrance.
Woodlands–Evoking the aroma of bustling bazaars, with hints of fried chicken, pepper, thyme, and oregano.
Yishun–Bold and energetic, combining citrusy notes of orange and bergamot with playful hints of rosemary.
Singapore’s Monsoon Soil–A refreshing reminder of the garden city, featuring notes of ozone, rain, and fresh leaves.
For Alex, the ‘Scents of Singapore’ campaign is a heartfelt celebration of Singapore, honouring the diverse communities, unique scents, and inspiring individuals who make the neighbourhoods truly special.
“PropertyGuru has long been synonymous with homeownership, offering deep insights into consumer sentiments and preferences. Beyond physical walls, home is a place of belonging, shaped by shared experiences, cherished memories, and the unique character of its people,” he said.
Join our six contestants as they try and match our custom perfumes to the right neighbourhood! 📷📷 Special thanks to GuocoLand for sponsoring our venue for today, Lentor Mansion. Let us know what home smells like to you in the comments below and stay tuned for part two! 📷 ScentsOfSG @guocolandresidential
Alex added, “By weaving together the sensory experiences of scent and sight, we aim to evoke a deep sense of nostalgia and connection to our nation. From the distinctive aromas of our neighbourhoods to the familiar faces of our neighbours, this campaign invites Singaporeans to reflect on what truly makes a house a home.”
Moreover, Alex notes that this campaign also delves into the powerful link between scents and sense of home, recognising that scents have the power to evoke nostalgia, memories, and a sense of belonging.
“By inviting local residents to share their personal stories and the distinctive aromas that define their neighbourhoods, we sought to uncover the unique sensory connections that Singaporeans have with their homes,” he said.
Defining local communities with local heroes
Another facet of PropertyGuru’s campaign is its ‘Heartland Heroes’ initiative, which shines a spotlight on local individuals who have made significant contributions to their communities. These heroes were crowdsourced and nominated across several channels and sources; including PropertyGuru’s social media presence.
This August, we pay tribute to the local heroes who make our neighbourhood thrive. Meet Priscilla Ong from @projectlovelunch, our Yishun Heartland Hero who is making an indelible difference in the community. HeartlandHeroes Yishun PropertyGuru
Through an out-of-home (OOH) campaign across Singapore, PropertyGuru honours heroes like Alex, a Tampines barber with over 40 years of service, and Aunty Alice, possibly Singapore’s last female cobbler. By recognising these unsung champions, the brand aims to foster a deeper sense of local pride and connection.
The featured local heroes included:
Ganesh Kumar, a gardener and the visionary behind Woodlands Botanic Gardens, has cultivated a green oasis, enhancing its biodiversity and community spirit.
Bernard Ng, the owner of Ng Kim Lee Bakery at Beauty World, has been preserving the old-school charm of traditional Teochew pastries for the neighbourhood.
Ang Kum Siong, a batik tailor in Holland Village, has been preserving traditional textiles since the 1970s.
Skai, a Labradoodle, and its owner Adele bring joy to the Bukit Panjang community through Animal Assisted Intervention International.
Mohammad Zaki, affectionately known as Alex by his kakis, is a barber at Scissors Plus who has served loyal customers in Tampines for over 40 years, making him a familiar face in the neighbourhood.
Alicia Pulanco, a pet rescuer and feeder, dedicates her free time to rescuing and caring for Little India’s stray pets.
Priscilla Ong, founder of Project Love Lunch, has been selflessly giving to the Yishun neighborhoods through her initiative.
Aunty Alice, possibly Singapore’s only female cobbler, has been adding quaint charm to Tiong Bahru from her iconic hole-in-the-wall shop at Moh Guan Terrace for over 50 years.
From perseverance to blossoming success, meet our second Heartland Hero who embodies the spirit of community and resilience. This National Day 2024, join us in celebrating Ganesh, the gardener behind Woodlands Botanic Gardens. What began as a contested initiative has flourished into a vibrant green space thanks to his dedication and the efforts of 20 passionate volunteers. 🌿🌺
“By shining a light on these unsung heroes — the true cornerstones of our community — we want to honour their remarkable contributions and inspire residents to appreciate the spirit of their neighbourhoods. Through this, we hope to encourage everyone to play a part in strengthening their communities while nurturing a profound sense of local pride and belonging,” Alex also told MARKETECH APAC.
For them at PropertyGuru, Alex notes that they believe that a home is more than just a physical space – it’s a place of belonging, comfort, and cherished memories.
“Our campaign emphasises the shared values of community, belonging, and nostalgia, positioning us as a homegrown brand that truly understands and supports Singaporeans’ aspirations,” he said.
“Home is a fundamental concept that connects us all, and by celebrating the rich diversity, distinctive character, and heartfelt stories that make Singapore our beloved home, the campaign reinforces the idea that our homes and neighbourhoods are an integral part of our national identity,” he concluded.
Hong Kong – iProspect Hong Kong has recently spearheaded KFC Hong Kong’s brand campaign with the sought-after Japanese anime “Attack on Titan The Final Season”. This “Krunch! Chill Out and Attack On!” campaign marks another massive undertaking by KFC with an iconic anime IP.
Despite the anime’s focus on high-stakes battles against giant titans, iProspect demonstrated its expertise in orchestrating complex brand collaborations. Through its dedicated IP offerings and a blend of creative, media, and UX/UI elements, iProspect thoughtfully reframes these intense anime motifs in a way that resonates with the local market and aligns with KFC’s brand identity.
At the heart of the campaign is KFC’s brand positioning of providing a “Krispy” break – a moment of indulgence and relaxation amidst the daily pressures of life. This concept is brought to life through the animated commercials that integrated “Attack on Titan” characters into scenarios that mirror the daily struggles faced by the local consumers.
Leveraging iProspect’s creative expertise in marrying animated IP and the brand products seamlessly, the animated Titan characters were designed to carry KFC chickens in their hands, further echoing the KFC brand identity of playful and bold.
Moreover, one of the animated spots features the Attack Titan dressed in business attire who emerges to tell a stressed-out office worker “Feeling stressful? Eat KFC to relax! (有壓力？ 食件雞囉！)”. The other commercial features the Attack Titan who stopped the Jaw Titan with a student backpack who is overwhelmed with homework, to “Slow down, chill out and eat KFC to relieve (唔洗咁 chur 喎，食件雞唞吓啦你！)”.
These relatable scenarios, enhanced by the use of familiar Hong Kong idioms and colloquial phrases, further enhance the local relevance and resonance of KFC’s brand messaging.
KFC x Attack on Titan merchandise
iProspect Hong Kong and KFC have also developed a line of six exclusive merchandise items inspired by “Attack on Titan: The Final Season” character elements with a pun-intended product name in Cantonese – “Krispy Break” Maneuver Gear (唞唞「雞」動裝置)”, including ‘Krispy Break Titan Eye Mask’, ‘Survey Corps Neck Pillow with Cape’, ‘Infinite Stress Popping Bucket’, ‘Survey Corps Krispy Break Portable Fan’, ‘Titan “Kooling” Towel’, and ‘“Krispy Break” Acrylic Stand Blind Box’, aimed to remind working classes and students to take a break during their busy days.
KFC x Attack on Titan OOH activation
Both have also have taken the collaboration a step further by transforming the flagship KFC store in Causeway Bay into a fully immersive “Attack on Titan” experience. Both the interior and exterior of the store are decorated with the designs of the anime characters, bringing the thrilling Titan scenes to life.
The second floor also features two giant photo spots, recreating classic scenes from the anime. This first-of-its-kind move showcases KFC’s commitment to providing consumers with a 360-degree engagement that aligns with their brand positioning of making life easier and offering an instant space for people to dive in, set themselves free, and indulge in what they want for a moment.
KFC x Attack on Titan store wrap
Lastly, to further reinforce the brand’s role in providing a moment of respite and relaxation, KFC created an opportunity for the audience to reflect on their daily stresses and the need for a break. Leveraging iProspect’s UX/UI expertise, an interactive “Titan Attribute” game has been implemented to allow consumers to match their personality traits to corresponding Titan characters and discover their “Titan alter ego” with tailored stress-coping methods.
Janet Lau, marketing director of KFC HK & Macau, said, “We are thrilled by iProspect Hong Kong’s ability to cater to all our needs for this captivating ‘Attack on Titan’ collaboration. The strategic partnership with ‘Attack on Titan’ enables us to successfully communicate our brand identity and connect with our customers, particularly engaging with a younger demographic.”
KFC x Attack on Titan “Titan Attribute” game
Meanwhile, Christa Ma, business director at iProspect Hong Kong commented, “This successful campaign showcases our agency’s expertise in bringing IP activations to life, especially through the immersive Causeway Bay flagship store experience and the diverse merchandise offerings. It demonstrates our ability to deliver innovative, eye-catching campaigns that drive real impact and engagement. By tapping into the beloved anime’s characters and motifs, we’ve successfully engaged the busy working class and student segments, delivering a campaign that strikes a profound chord with our target audience.”
The campaign is running from 22 August to 18 September and being promoted across a diverse array of multimedia platforms, including television broadcasting, digital channels, outdoor advertising, influencer social media channels, print ads, MTR network, domination of the Causeway Bay KFC flagship store and all other KFC stores.
Kuala Lumpur, Malaysia – Local telco TM and Grey Malaysia have collaborated to bring the nation together via technology to celebrate Malaysia’s diversity by allowing Malaysians to now see and share themselves singing an iconic Malaysian song of unity in any of 17 different languages and dialects.
The AI platform, done by Grey Malaysia, utilises the tradition of celebratory song to create a universal invitation to engage with the potential of AI, furthering TM’s commitment to making technology accessible to all Malaysians.
The campaign uses a combination of seven AI technologies to bridge language barriers and connect diverse voices, uniting the country and bringing everyone closer to a truly inclusive Digital Malaysia.
Housed on a microsite at https://sejutasuara.tm.com.my/, Malaysians now have the opportunity to sing their rendition of Gemuruh, a well-known Malaysian song, in various local languages and dialects effortlessly. This is made possible with the assistance of integrating seven cutting-edge AI and API platforms that specialise in lip sync and voice cloning.
With the help of Kits.ai, HeyGen and SyncLabs, the microsite can trace and clone the voices of Malaysians to sing with pride, in their choice of language or dialect.
The campaign was created alongside Directors Think Tank and Nacho Usual Collective to produce the first Malaysian music video that consists of AI-generated vocals in multiple languages and dialects. Bringing to life the richness of our languages through the diverse expressions of Malaysians delivering their own versions of Gemuruh, making this the ultimate music video for Malaysian by Malaysians.
Lysha Zulkifly, senior copywriter of Grey Malaysia, said, “By exploring the complexity of AI voice mapping, we wanted to use the tech to our advantage by celebrating the diversity of our languages and dialects. It’s beautiful to hear how rich our country is in culture, through this platform. I believe this is just the beginning for us to make AI our ally.”
Kuala Lumpur, Malaysia – In conjunction with this year’s National Day theme of ‘Jiwa Merdeka,’ CelcomDigi’s One Team – M&C Saatchi and Naga DDB Tribal – has partnered up with young Malaysians who are using technology and connectivity to shape the nation’s future.
The campaign features a film narrated by the trailblazing Bunga, Malaysia’s first and most popular Hijabi rapper. Defying stereotypes, she seamlessly blends modest attire with the dynamic energy of hip-hop for boundary-breaking performances that have won accolades worldwide.
Another youthful visionary featured in the film is 19-year-old Ong Yong Xun (Zero Ong), who single-handedly developed the JomStudy app. The innovative platform revolutionised learning for SPM students by consolidating learning resources.
Meanwhile, Ash Raja and Jon Dexter of content platform Small Towns MY have embarked on a mission to revitalise local tourism by showcasing the hidden gems of Malaysia’s smaller towns. Their efforts have brought newfound attention and appreciation for these often-overlooked communities.
In the realm of social impact, Azziaty, Azrin, and Azlyn of ROCKA Atelier are making a profound difference through fashion. Their socially conscious brand provides employment opportunities for women from underprivileged backgrounds, empowering them to achieve financial independence and build brighter futures.
Additionally, the film highlights the remarkable work of Adrian Jo Milang, the youngest Kayan oral tradition practitioner and preservationist. His dedication to safeguarding the ancient oral art forms of Parap and Takna’ is an inspiration to young Malaysians, and a testament to the power of preserving traditions in the digital age.
Marzuki Maani, executive creative director of the One Team, said, “It’s amazing to see how connectivity can empower our young generation’s creativity to create opportunities. It closes the gaps between age and location, allowing anyone – whether they’re in the city or in the deep rural areas – to explore and unlock their potential.”
He added, “Through this campaign, CelcomDigi wants to shine a spotlight on them, in hopes that by knowing and seeing the young generations at work, we continue to inspire support for the future generation in whatever they set their minds to.”
Kuala Lumpur, Malaysia – In conjunction with the anniversary of Malaysia’s independence and unification, Ikano Centres has launched “Flavours of Unity,” a campaign that celebrates little acts of kindness and togetherness.
Created by independent creative agency The Clan, the centrepiece is a short film about a mixed-race family and an elderly ‘pak cik’ (Malay term for uncle) who are brought together by circumstance at an Ikano Centres food court.
Teh Sue May, head of copy at The Clan, said, “We truly believe that unity is found in everyday interactions. This Merdeka and Malaysia Day campaign aims to shift the focus to the genuine moments of connection that define our nation and its people.”
Meanwhile, Yow Kuan Wai, executive creative director at The Clan, commented, “We consciously avoided anything grandiose or epic. In fact, we set out to tell the smallest story possible, centred around the smallest of settings – the dining table – to convey a bigger theme of goodness begetting goodness. Like many Malaysians, I’ve personally experienced moments where I’ve had to share a table at a crowded eatery with total strangers. In most cases the interactions were minimal, but I also remember instances where my family and I ended up having a good chat with people we barely knew but suddenly liked.”
Lastly, Karina Kamaruzaman, marketing manager at Ikano Centres, commented, “Our campaign underscores that Ikano Centres are more than just shopping destinations. Our meeting places are also vibrant community hubs offering a diverse mix of shopping, dining, and family-friendly activities that bring people together and create shared experiences.”
Festive celebrations hosted by Ikano Centres for Merdeka and Malaysia Day are currently ongoing at all its shopping centres nationwide, namely IPC Shopping Centre, MyTOWN Shopping Centre, Toppen Shopping Centre, and Klippa Shopping Centre.
South Korea – A year after the global rollout for Jim Beam’s ‘People Are Good For You’ campaign happened, the popular bourbon whiskey brand under Suntory Global Spirits has officially rolled out the campaign for Asia-Pacific spanning seven markets–South Korea, Japan, China, Taiwan, Thailand, Vietnam, and Malaysia.
As part of this campaign rollout, Jim Beam has tapped the popular K-pop girl group LE SSERAFIM as the face of the iconic alcoholic beverage in APAC. For this campaign, Beam Suntory has also worked with PageLab for its above-the-line assets for the campaign while BigBadWolf did the below-the-line campaign assets.
Speaking exclusively to MARKETECH APAC, Yoshihiro Morita, senior marketing director for APAC at Suntory Global Spirits noted that as the campaign has rolled out in South Korea and Taiwan, consumers can expect to see more in China, Vietnam, Thailand and Malaysia in the coming months with a digital campaign, in-store activation and pop-up event.
“The global ‘People Are Good For You’ campaign kicked off the brand’s strategy to reinvigorate and drive an emotional connection between Jim Beam and the next generation of consumers. It’s about celebrating the power of human connection,” Morita said.
In the campaign, LE SSERAFIM members appear in multiple digital videos as part of the brand campaign in Asia, and see the K-pop showstoppers grooving, exploring new drink recipes, and bringing out their inner fashionistas together.
“Curated to reflect the latest social media trends in Asia, these videos encourage people to embrace who they are and explore new experiences with their friends and their community,” he added.
When asked why Jim Beam chose to work with LE SSERAFIM for this regional campaign, Morita points out the group name’s original anagram of the ‘I’m Fearless’ phrase, which perfectly encapsulates Jim Beam’s bold and carefree spirit.
“Each distinct and utterly unique, the members of LE SSERAFIM become greater than the sum of their parts as they try new things together for this brand campaign. This exactly represents Jim Beam’s belief that coming together is powerful and that people can energise each other,” he stated.
Morita added, “Jim Beam aims to nurture a spirit of solidarity by enabling people to “find their tribe” so that they can feel the power that comes from being together. Things that might make people feel unusual and awkward when done alone become empowering when done with the right people; new experiences that may seem strange or peculiar when people are alone can lead to meaningful bonds when the right people come together, bringing the tagline “With my tribe, it’s a whole new vibe” to life.”
The original global ‘People Are Good For You.’ campaign was launched in 2023, with the ad directed by Noam Murro with creative by Leo Burnett, while the new Jim Beam visual design was created in partnership with Turner Duckworth. Included in the campaign rollout was a refreshed visual identity that started with an exploration of Jim Beam through the generations. This then continued to the down-to-earth warmth and welcoming informality that the brand is known for.
Hong Kong – DBS in Hong Kong has announced the launch of its new ‘Trust Your Spark’ brand campaign, which aims to inspire people to believe in themselves and make their dreams a reality. The campaign conveys the message that there is a spark within each person that allows them to live more fully when they trust in themselves and lean into their potential.
The campaign will be brought to life through a variety of initiatives, including an AI Photo Generator tour popping up around Hong Kong over the next two weeks. This mobile photo experience uses Gen-AI to create personalised photo previews of participants living their dreams, whether as a musician, athlete, artist or any aspiration.
By visualising their future self, DBS hopes to ignite inner sparks, especially for youth, and motivate people to pursue their passions.
Participants can also redeem a portable fan on-site while supplies last. They will also receive a printed photo preview of their future dreamed self, which they can share on social media. By uploading their personalised dream photo to Facebook or Instagram with #TrustYourSpark, people will be entered into a lucky draw for the chance to win prizes to help make their next dream come true.
Amy Wu, executive director of group strategic marketing and communications at DBS Bank (Hong Kong) Limited, said, “At DBS, we believe there is an inner spark waiting to be unleashed so people can live a more rich and meaningful life. Our ‘Trust Your Spark’ campaign aims to inspire that belief through real-life stories of DBS customers, employees, and partners who found courage to do more because they believed in themselves and trusted that DBS had their backs.”
Kuala Lumpur, Malaysia – MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has announced its latest campaign to launch the new Pizza Hut’s Melts Burger.
The campaign launches a new permanent addition to the Pizza Hut menu. The Melts Burger features a brand film to showcase Pizza Hut’s innovation of its new menu item, which is crunchy like Melts, and tastes like a burger, bringing about “the best of both worlds” as it says with its tagline.
Mun Tuck Wai, executive creative director at MBCS said, “A pizza brand that is now into burgers… say what?! This mash up is a truly unique combination, and we want to showcase Pizza Hut’s innovative spirit. The Melts Burger is new, cool, and easy for those on the go. Ideal for Gen Z’s and their active lifestyle. The video elements and song capture this modern spirit of youth on the move and shows how you can have the best of a pizza and burger all rolled into one.”
Meanwhile, Emily Chong, chief marketing officer at Pizza Hut Malaysia said, “Pizza Hut is known for leading the way in trend-setting ideas and products, and this is an evolution of that. Eating a burger, while delicious, can sometimes be a messy affair. The Melts Burger offers the perfect combination with the best of both worlds shining through – crunchy, cheesy, loaded – who says you can’t have it all?”
For a limited time only, the Melts Burger is available at a special price of RM0.99 with the purchase of selected drinks or sides.
Jakarta, Indonesia – Popular anime streaming platform Crunchyroll is launching a new campaign ‘Ayo Crunchyroll!’ (Let’s Go Crunchyroll!) as it brings more anime to Indonesia by adding more than 100 titles in Bahasa Indonesia for fans to enjoy on its streaming service. It is worth noting that Crunchyroll is amping its presence in the country with a recent partnership with Telkomsel for plan packages.
Starting August 15 until the end of September, Crunchyroll’s new campaign will go live with video ads on social media platforms like YouTube, TikTok, and Meta, and eye-catching Out-of-Home (OOH) displays featuring popular anime titles at locations like Jakarta’s iconic Bundaran HI and Blok M MRT stations. The new collaterals also bear Crunchyroll’s recent brand revamp, which focuses on portraying an ethos of fun and celebration for anime.
Crunchyroll’s anime library consists of nearly 3500 hours of content, of which over 630 hours (over 100 shows) are now available with Bahasa Indonesia subtitles and growing. Some of the popular anime titles available on Crunchyroll in Indonesia include ‘Attack on Titan’, ‘Demon Slayer – Kimetsu No Yaiba’, ‘Dr.Stone’, ‘Frieren’, ‘JUJUTSU KAISEN’, ‘Kaiju No.8’, ‘KONOSUBA -God’s blessing on this wonderful world!’, ‘Naruto Shippuden’, ‘One Piece’, ‘Solo Leveling’, ‘SPYxFAMILY’, ‘The Rising of the Shield Hero’, amongst others.
Additionally, Crunchyroll offers an array of simulcasts for Indonesian anime fans every new season so that they can watch the latest episodes simultaneously as they air in Japan, capturing the thrill and excitement of being among the first to see the latest episodes. Some of the current ongoing simulcast series on Crunchyroll include ‘Alya Sometimes Hides Her Feelings in Russian’, ‘Bye Bye Earth’, ‘Dead Dead Demons Dededede Destruction’, ‘My Hero Academia’, ‘One Piece’, ‘That Time I Got Reincarnated as a Slime’, ‘The Cafe Terrace and Its Goddesses’, ‘Tower of God’, ‘True Beauty’ amongst many.
Akshat Sahu, senior director of marketing of APAC at Crunchyroll, said, “We’re thrilled to bring an immersive anime experience for fans in Indonesia. We believe in the power of anime to connect people, and our expansion in Indonesia reflects the great potential of the anime fandom in the country. We are already seeing high traction on our platform in the region with growing subscribers. We aim to make anime more accessible and enjoyable for everyone in Indonesia by providing localised content and exciting anime experiences.”
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