Tag: MakeMyTrip

India – Prime Video has teamed up with PivotRoots, a digital agency under Havas Media Network India, to launch an immersive campaign for the latest season of ‘The Rings of Power,’ inviting audiences to experience the magic of Middle-Earth.

For this campaign, PivotRoots has collaborated with MakeMyTrip and Truecaller to craft immersive experiences that seamlessly blend real-world and digital elements through innovations and media integrations.

PivotRoots and Truecaller have launched an innovative post-call experience that presents users with an interactive banner featuring the three main characters of the show after each call. Clicking on these banners activates a transparent, animated cinemagraph of the selected character, filling the screen with immersive Middle-Earth visuals and soundscapes. 

The experience concludes with a smooth in-app trailer cutdown, allowing users to click through to Prime Video’s page to sign up and explore the new season.

Vanita Uppal Rathore, senior director of global ad sales at Truecaller, said, “At Truecaller Ads, we’re driven by a commitment to push boundaries and create innovative ad formats. PivotRoots has consistently inspired us to deliver impactful solutions, and we’re thrilled to have partnered with them once again for this global trailer launch. The result speaks for itself—a visually captivating solution that meets global standards and seamlessly aligns with Prime Video’s creative strategy.”

Meanwhile, PivotRoots’ collaboration with MakeMyTrip aims to transport audiences into the world of ‘The Rings of Power’ by offering travel experiences inspired by the series. When users open the MakeMyTrip app, they are greeted with a banner promoting The Rings of Power Holiday Packages, directing them to a branded hub featuring mystical visuals and five exclusive travel packages. Each package is inspired by the series’ iconic characters and breathtaking settings, giving fans a unique opportunity to experience the magic of Middle-Earth firsthand.

Raj Rishi Singh, chief marketing officer and chief business officer for corporate at MakeMyTrip, said, “We are delighted to bring the magical world of Middle-Earth to life through our cutting-edge ad-tech capabilities. At MakeMyTrip, we pride ourselves on leading the way in travel innovation and curating unique experiences. This initiative seamlessly blends the reel with the real, turning cinematic stories into unforgettable adventures. By offering fans immersive travel inspired by The Rings of Power, we continue to push the boundaries of what’s possible.”

Commenting on the campaign, Jinit Shah, AVP for media & partnerships at PivotRoots—a Havas Company, shared, “Our collaboration with MakeMyTrip and Truecaller for the launch of The Rings of Power allowed us to blend the magic of storytelling with innovative digital engagement, offering fans a seamless journey from screen to reality. We’re thrilled to have played a role in bringing Middle-Earth closer to the audience.”

India – Dentsu Webchutney, the digital creative agency under Dentsu Creative India, has won the digital mandate for Indian online travel company MakeMyTrip. The mandate will be serviced from Dentsu Webchutney’s Mumbai office.

The agency will focus on further building MakeMyTrip’s already-vibrant digital presence by implementing an aggressive creative growth strategy.

Upasana Naithani, associate vice president at Dentsu Webchutney said, “MakeMyTrip is a big win for us, not only does it show faith by the best of the industry in our agency but also because their values align with ours, beautifully. We are very excited to work on campaigns that move both the business, and the brand in the right direction.”

Meanwhile, Chaitanya Joshi, creative director at Dentsu Webchutney, commented, “While we plan to bring the edge to larger travel occasions, Modern Creativity means that we are nimble enough to target the micro-occasions in an effective manner. I am glad that the good folks at MakeMyTrip share our zest and we look forward to a lot of clutter-breaking stuff in the future that not only pushes creative boundaries but also impacts business positively.”

Vipul Prakash, chief operating officer at MakeMyTrip commented, “Today, travellers seek more when consuming and engaging with brands across channels. Together with Denstu Webchutney, we hope to introduce new, innovative ways, and concepts that can help engage with Indian travellers, better. Our goal remains to be authentic in what we say and innovative in how we connect with the new-age traveller.”

India – Authority on brand perception measurement YouGov BrandIndex has released its ranking of the top 10 most recommended brands in India where Shenzhen-based phone brand OnePlus dominated the list for 2020. It was followed by homegrown delivery platform Swiggy, with similarly India-based travel booking platform MakeMyTrip landing as the third most recommended brand.

A total of 260 brands were screened based on consumers’ answers to the question “Would you recommend the brand to a friend or colleague?” The brands that came out in top three had 83% – 85% of respondents recommending them. The ranking data was collected between January 1, 2019 and December 31, 2019.

Indian hotel brand Taj Hotels and Palaces ended on the fourth rank with 83.3%, while US-based food delivery service UberEats rounded the top five with 82% of consumers having a positive perception on the brand.

Meanwhile, Indian consumers showed a consistent affinity with international brands; with Amazon, Google, Zomato, Trivago, and Marriot making it to the top ten.