Running across six shopping destinations—1 Utama, Sunway Pyramid, IOI City Mall, The Gardens Mall, AEON Tebrau City, and Gurney Plaza—the campaign features interactive vending machines that distributed 20,000 complimentary gifts to both new and existing L’Occitane members, with no purchase required.

Each interaction offers consumers complimentary L’Occitane products alongside exclusive vouchers, transforming routine retail visits into engaging brand experiences.

The activation forms part of L’Occitane’s global 50th anniversary celebrations and reflects the brand’s renewed purpose of “Crafting Life Ties,” which focuses on strengthening connections between people, communities, and nature.

The Malaysian campaign accompanies a broader global reinvention for the French beauty brand, including refreshed product collections, updated retail experiences, and a renewed creative direction as it enters its next chapter.

“Half a century ago, L’Occitane was born from a simple gesture…Today, we look ahead with pride and excitement for what we will continue to build,” said Adrien Geiger, CEO of L’Occitane en Provence.

Founded in 1976 by Olivier Baussan in Haute-Provence, France, L’Occitane now operates in more than 90 countries with over 3,000 points of sale worldwide. 

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Responding to these industry imperatives, MARKETECH APAC presents the second edition of its flagship Hong Kong conference. What’s NEXT in Marketing: Hong Kong 2026, scheduled for 12 November 2026 at Cordis, Hong Kong, will offer a full-day programme of actionable frameworks, forward-thinking discussions, and high-impact networking for senior marketers and digital innovators.

Following a successful debut edition, this year’s conference is designed to equip attendees with strategic insights to deploy AI responsibly, elevate customer engagement through hyper‑personalised experiences, and build data‑driven marketing engines that deliver measurable results. 

Set against Hong Kong’s fast-moving economy — where digital adoption and customer expectations evolve at pace — the event offers a unique opportunity for brand leaders to future-proof strategy and unlock competitive advantage.

Across a robust agenda, attendees can expect expert‑led keynote presentations and energising panel discussions covering the latest in AI marketing, data analytics, customer engagement, customer experience, and social commerce optimisation. The programme also features dedicated roundtable sessions, interactive networking breaks, and insights‑driven conversations tailored to unlocking real‑world impact.

Speaker lineup includes:

• Heidi Chu, head of brand and consumer touchpoint at BSH Home Appliances Group
• Adrian Tan, senior vice president and head of product and segment marketing at DBS Bank 
• Iris Kan, marketing director at L’OCCITANE Group
• Philip Chau, former regional director, marketing performance & operations, Asia at Sun Life
• Brayden Crossley, senior vice president – Asia Pacific at Warner Music Group
  …and more speakers shaping how marketing excellence evolves across Asia.

What’s NEXT in Marketing: Hong Kong 2026 is part of the broader What’s NEXT in Marketing conference series, which champions knowledge sharing and collaboration across the region.

• April – What’s NEXT in Marketing: Philippines 2026
• July – What’s NEXT in Marketing: Singapore 2026
• August – What’s NEXT in Marketing: Indonesia 2026
• September – What’s NEXT in Marketing: Thailand 2026
• October – What’s NEXT in Marketing: Malaysia 2026

To learn more about What’s NEXT in Marketing: Hong Kong 2026 and secure your seat, click HERE.

For sponsorship queries, contact MARKETECH APAC’s Sales Team at [email protected].

For speaking opportunities, reach out to Azunta Gaviola at [email protected]. 

For registration enquiries, contact Diana Nonisa at [email protected]. 

The post ‘What’s NEXT in Marketing: Hong Kong 2026’ second edition unveils trend-focused sessions and expert speaker lineup appeared first on MARKETECH APAC.