Work with La Trobe University began this month, supporting a major digital transformation project aimed at enhancing student acquisition and experience. The partnership includes the development of a first-party data strategy and Customer Data Platform (CDP) to reduce reliance on third-party data and enable more personalised engagement across digital channels.

Anchora will also assist the university in creating a unified view of prospective students, building scalable personalisation capabilities, and strengthening data governance to support compliance and marketing performance.

“When we launched Anchora, we set out to prove that a lean, expert team could deliver complex transformation projects without the overhead of traditional consultancies. In a market dominated by large firms, it’s been incredibly rewarding to see our model resonate,” said Luke Evans, CEO and founder of Anchora.

He added, “Securing partnerships with organisations like La Trobe University is a big moment for us – not just because of their scale, but because they represent the kind of forward-thinking teams we love working with. It’s a clear signal that businesses want genuine expertise, agility, and results.”

Founded in 2021, Anchora began with a focus on Adobe platforms but has since expanded into broader marketing technology, AI, and strategic consulting. Its client list includes Malaysia Airlines, Spark NZ, and CommSec, along with notable results for Auckland Airport, such as a 72% increase in automation-led revenue and a fivefold rise in conversion rates.

The consultancy has also developed proprietary tools—Stitch, KMD!, and LIFT—to help clients accelerate transformation across platforms and industries.

“We’ve gone from startup to serious player in just a few years,” said Susie Evans, co-founder and finance & operations manager at Anchora. “This anniversary isn’t just a milestone – it’s a reflection of the momentum we’ve built and the trust brands are placing in us to help them transform.”

With a team of over 50 across Australia, New Zealand, India, and Southeast Asia, Anchora has set diversity and inclusion targets, aiming for 40% marginalised gender representation by 2026. The company is equal-majority female owned and its staff represents 11 cultural backgrounds.

“I’m incredibly proud of what we’ve built here at Anchora – not just in terms of growth, but the team behind it,” said Max Barraass, chief innovation officer and co-founder at Anchora. “We’ve delivered complex transformation projects, grown into new markets and built trusted partnerships with some of the region’s most respected brands. As we scale, we’ll stay focused on impact, pace and delivering results for our clients.”

The company plans to conclude its anniversary month with the launch of “Anchora Say Relax,” a client appreciation initiative inspired by an 80s pop culture phrase, aimed at thanking long-standing clients and introducing prospective partners to its working style.

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Developed in collaboration with advertising agency CHEP Network, the new brand platform showcases the university’s strength in health, science, and technology. Alongside the brand platform, a new film was also released, which features the current LaTrobe University students, including The Australian Ballet’s Principal Artist, Benedicte Bemet (Bachelor of Psychological Science).

Natalie Ellisdon, La Trobe University’s CMO, shared that La Trobe is focused on delivering real impact in communities today, and they do this through their close collaborations with industry, conducting relevant research and focusing on building the skills of their students so that they have the tangible experience that is directly and immediately applicable to the work that they do. 

“Our focus and growth in the areas of health, science and technology and the growing needs of society in these areas mean this impact will only continue to expand well into the future,” said Ellisdon.

Meanwhile, Darcy Muller, La Trobe University’s director of brand and creative, noted, “We wanted to position La Trobe as a University that has a clear focus and is differentiated from its peers. Most universities talk about intangible ideas of changing the world, but we want to show how La Trobe people actually affect lives right now.”

Thomas Penn, CHEP’s general manager, commented that they are thrilled to be partnering with an ambitious brand that’s truly preparing Australians to make a positive impact in the new economy. 

“La Trobe University’s impact on its students is apparent in all that they achieve, and we look forward to continuing to tell that story under this new brand platform,” said Penn. 

The campaign is now available across TV, radio, OOH, cinema, and digital channels.

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