More than a seasonal launch, the campaign reintroduces the brand’s iconic mascot as a symbol of spontaneity, individuality, and carefree energy.

The film at the centre of the campaign follows a traveller and her mischievous monkey keychain as they spark smiles and playful reactions across a bustling city, reminding viewers to embrace the unexpected. 

The story closes with a lighthearted twist, reinforcing the brand’s joyful spirit and its ‘Live. Light.’ philosophy.

The FW25 collection reflects Kipling’s heritage of practical yet stylish design with each piece complete with the monkey keychain. 

Bold yet functional, its hallmark designs embody independence, self-expression, and adventure, designed to be worn as coordinated sets for life on the move.

With “Follow Your Monkey,” Kipling blends product and storytelling to celebrate its playful identity, inviting consumers to follow their impulses and turn everyday moments into something unexpected.

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