Under the agreement, Standard Chartered’s branding will appear on trackside signage at Formula 1 events, while the bank’s clients will gain access to a range of exclusive experiences linked to the championship.

The partnership brings together two organisations with global reach. Formula 1 currently operates across 21 race markets worldwide, while Standard Chartered has a presence in 19 of those markets through its cross-border banking network. Formula 1 has also been expanding its audience base, with 43% of fans aged under 35 and 42% identifying as female.

As part of the collaboration, Standard Chartered and Formula 1 will also work together on shared initiatives, including efforts focused on inclusion. This includes support for F1 Academy, a series designed to develop and promote female participation in motorsport.

Roberto Hoornweg, CEO, corporate & investment banking, Standard Chartered, said, “We’re proud to become an Official Partner to F1, which shares our relentless commitment to high performance, innovation, a world-class client experience, and distinctive global connectivity. F1’s footprint reflects our own cross-border network, with our presence in 19 out of 21 F1 race markets and many other countries where clients enjoy watching one of the most exciting, fastest-growing sports in the world.”

Meanwhile, Judy Hsu, CEO, wealth & retail banking at Standard Chartered, said the partnership would enable closer engagement with clients across markets. “As a leading international wealth manager, we will draw on our international network and expertise to bring clients closer to the excitement of F1,” she said.

She added, “Our clients value premium service, innovation and seamless global connectivity, and this partnership will unlock exclusive experiences for them. Our support for F1 Academy reinforces our commitment to championing female talent and developing the next generation of motorsport talent across our unique footprint.”

Lastly, Formula 1 President and CEO Stefano Domenicali welcomed the new partnership, highlighting the shared global outlook of both organisations. “I am thrilled to welcome Standard Chartered, an incredible financial powerhouse, as a new partner to Formula 1. We are both truly global in nature, sharing fantastic locations around the world with the desire to drive performance and create experiences that excite people and bring them together. With Standard Chartered’s support for F1 Academy, I can’t wait to have them join us in the paddock and see what we can achieve together.”

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